Social Media for Fashion
1. Know what you want.
Decide what you want to achieve with social media.
Whether it’s building a relationship with your audience, or creating a friendly platform on which you can interact with your customers, or raising awareness about your brand. The goals must be set straight if you want to take things to the next level. [Tweet “First identify your goals and objectives,”] then move to step 2.
2. Decide the best platforms for your business
There are over 400 social media platforms currently active, and it is humanly impossible to be on all of them. What platforms do you think would be more beneficial for your business? Instagram and Pinterest take a visually appealing approach.
To deploy each social media platform to best effect, [Tweet “First identify your goals and objectives,”] understand the different audience on each and tailor your message. Do your research and study the benefits of each of these platforms, then pick the best three to focus on for your business.
3. Timing and Trends
Preparedness + opportunity leads to success. That applies to social media too. Here, opportunity is a function of time, and posting the right content at the right time could make all the difference. For Facebook, 1 p.m. – 4 p.m. results in the highest average click (lunch time). Just look at your analytics to determine the best time for you and your audience.Posting at such times would most likely bring better results.
Fashion is all about whats trending. Watch the trends and key in to ride it.
4. Know what they want and give it to them
Once you provide your audience with what they want, they’ll stick around and even tell others about you. Take time to study the kind of posts they react to. Which ones do they comment on the most? Which ones get the most likes? What other social media pages do they engage on constantly? Yes, this sounds like a lot of work, and trust me it works. However, remember, Rome wasn’t built in a day. Take one step at a time and eventually you’ll get there.
[Tweet “Everything relating to your brand should be interconnected.”] Create a website and add your website link to your social media profiles. Connect all your social media and online assets. Occasionally share that link with your audience to serve as reminder. When people see something often they won’t forget it. This, however, doesn’t mean spam your audience with links as many so-called strategists do.
6. Be real, Be Human, Be Yourself.
Connecting with your followers on that personal level is part of what gives you their attention when you have something to say about your brand. People like real vulnerable yet larger than life people.
7. Have a strategy
It comes down to the companies goals, and the needs of their audience. One key strategy for Fashion Brands is for you to be extremely visual. Pictures are worth ‘1000’ words. Take photos of folks wearing your brand. Collect data, network and engage, ask for feedback on current and future products and services.
Try to understand the lifestyle of a person who would use your clothes and tell their story. Target a clear customer and tell a story that appeals to that person and others.
A comprehensive strategy helps both the business and customers.If your current strategy isn’t working, restrategise.
8. Offer benefits
Everyone likes freebies in every shape and form. Giveaways, special offers, and discounts will get people to notice your brand. Have a plan on how these can improve your business, help you grow, or increase audience interaction and participation. In order to create a win-win situation, always keep in mind how everything you do can be beneficial to your brand.
Call to actions, CTA are very important in a post. It tells the reader to do something you want. It could be to buy something or sign up for something. Lead your readers somewhere.
Use relevant hashtags in your posts. This would improve your post visibility and findability leading to more likes or comment as well as sales if that was the intention. Don’t use so many of them. Use hugely well-known ones.
[Tweet “One photo is worth an encyclopedia of words.”] Use great images of your fashion wares. The best photos you can find. It’s always better to show them being worn by someone. People connect more with people. People love photos. This could improve your site or page traffic and in the end your fashion business income.
12. Make Buying Easy
[Tweet “Make it easy for your clients to buy from you.”] Do you have a purchase link? Put it out. Make it stand out and easy for them to find. Many times people loose sales because the would-be buyers can not find where they have to click or go to make the purchase.
– Post Daily
– Create Micro Content
– Be Creative
– Make it easy for people to share your content
– Follow others. Share their work and posts.
As you do this you would get inquiries about the product on display…and it would be a lot easier to sell them.
You can ask your questions…
[author] [author_image timthumb=’on’][/author_image] [author_info]I am a Business & Healthcare Social Media Strategist. I manage Social Media accounts & help people use social media profitably to attract prospects and convert them to paying customers growing businesses to 6 or 7 Figures.[/author_info] [/author]