Tag Archive Attraction

Content Marketing [Video]

The only real, converting type of marketing left is Content Marketing.

Marketing with valuable content is a win-win for your company and your customers – your potential clients get the information they require and you get to demonstrate your expertise and usefulness. Valuable content will help you sell. It helps your ideal clients find you and makes it easier for them to buy from you.The idea is to start a conversation that will get you sales eventually but the conversation is not started with asking for sales but rather providing value.

Watch this video and tell me what you think. The video will be hidden and for only my inner cycle folks after a month. Watch and subscribe now.

I have some free and paid training programmes that could benefit you. Let’s chat here http://bit.ly/TheOracleWhatsapp

Please watch all my videos, subscribe and share this so others will see.

 

 

( Video) How to Run Instagram Promotions

This is a video I did for those who want to promote their posts using the Instagram promote button.

I don’t advise this method of promotion though. It is always better to run Ads from the Facebook Ads manager area, anything short of that is you shooting yourself in the foot but if you are just starting out this may be useful.

Kindly share so other newbies can learn too.

Follow me on Instagram.com/TheOracleVa

Subscribe to my youtube channel too, Please.

Instagram launches IGTV: Takes Fight to YouTube

Instagram which now has 1 billion monthly users has been competing seriously with Snapchat, It is now ready to compete head-on with YouTube.

Instagram has launched Instagram TV, IGTV to allow users to upload videos up to one hour in length, up from the previous one-minute limit (boy, that 1 minute was such a headache) and to house the new longer-form videos from content creators and the general public.

This new service is accessible from a button inside the Instagram homescreen, as well as a standalone app.

I was at the launch even though I came in 3 hours late but I have been playing with the new app looking around it since yesterday.

Download it and let me know what you think.

Update your Instagram app you can also enjoy IGTV from there.

I can’t wait to see where this is all going. Competition is good for us consumers.

With what Snapchat is going through because of Instagram Should YouTube be scared?

Let me know your thoughts.

By the way, My name is Victor Anyanwu and they call me The Social Media Oracle.

If you need help with anything Social Media, Marketing, Management, Content Creation, Online Reputation management etc let me know. I can be reached on WhatsApp 08067804212

How Instagram Works;The Instagram Feed Ranking Algorithm: How Instagram Decides Posts You See

So my wife calls me one day and says, “You don’t even like my posts on Instagram at all, why?” I was shocked because I didn’t know she had posted anything and I didn’t see any post from her in my feed.

Did you ever notice that just like facebook you were missing out on a lot of your friends’ posts on Instagram?

The Facebook Company decided to work on that. Well, they now run the platform using some type of algorithm, yes the famous word.

Instagram now believes they have fixed the problem and say relevancy sorting has led to its 800 million-plus users seeing 90% of their friends’ posts and spending more time on the app.

Hmmm! I don’t think I see 90% of the posts of people I follow but if you do see on your own feed, I would love to know.

Instagram has never explained exactly how the algorithm chooses what to show you until now.

This is according to TechCrunch.

Instagram’s Feed Ranking Criteria

Instagram learns from your past behavior to create a unique feed for you. Even if you follow the exact same accounts as someone else, you’ll get a personalized feed based on how you interact with those accounts.

Three main factors determine what you see in your Instagram feed:

  1. Interest: How much Instagram predicts you will care about a post, with higher ranking for what matters to you, determined by past behavior on similar content and potentially machine vision analyzing the actual content of the post.
  2. Timeliness – How Recent the Post is: How recently the post was shared, with prioritization for timely recently shared posts over weeks-old ones.
  3. Relationship: How close you are to the person who shared it, with higher ranking for people you’ve interacted with a lot in the past on Instagram, such as by commenting on their posts or being tagged together in photos.

Some Instagram Truth Claims

Instagram had a press conference where they explained all these. They also said the following:

  • Instagram does not hide posts in the feed, and you’ll see everything posted by everyone you follow if you keep scrolling.
  • Instagram doesn’t downrank users for posting too frequently or for other specific behaviors, but it might swap in other content in between someone’s if they rapid-fire separate posts.
  • Shadowbanning is not a real thing, and Instagram says it doesn’t hide people’s content for posting too many hashtags or taking other actions.

These statements back up what I have been teaching about How Instagram works. I hope these statements make it clearer how Instagram shows your posts and how to make sure you take advantage and enjoy it. Thank you for reading.

Any questions? I can help with anything that relates to Social Media and Online Marketing. Let’s talk, you can reply this email or on whatsapp 08067804212 . You can send me a dm on Instagram.com/TheoracleVA. Kindly share this post so others can read too.

How to be Omnipresent on Social Media and not be overwhelmed.

Can Someone be Omnipresent, Online everywhere at the same time?

If you want to sell on social media you need to be. Be like water. Be everywhere.

It’s not easy to be everywhere, but if you truly want to make a mark, be rememberable and unforgettable you need to be everywhere that matters.

 First, know who your clients are and then be on every platform they are.

Have you heard of the ODAS method? One method I use to get the best out of Social media being everywhere and yet not be overwhelmed is the ODAS method.

ODAS stands for Outsource, Delegate, Automate and Schedule. 

Outsource: to obtain (goods or a service) from an outside supplier. Simply put, letting someone else do of your marketing work for you. Learn to outsource things you hate doing. Like client follow up, reminder messages, welcome messages etc. You can also Outsource your weaknesses if you are not great with graphics by all means Outsource to someone better.

Delegate: to send or authorize (someone) to do something as a representative. What is the fun in doing something another can do when you could rather be doing what others can’t? Just like outsourcing, delegate what you are not good at or what another person can do. Let someone else who is better than you deliver the value you want while you focus on other major tasks.

Automate: to make a process operate by machines or computers, in order to reduce the amount of work done by humans and the time taken to do the work. Automate tasks that you can. I use an app, IFTTT alot…it automates a lot of my processes…I can post on one platform and then IFTTT handles the rest.

Finally,

Schedule: arrange or plan (an event) to take place at a particular time. You are going to be busy on a particular day or time and yet want your post to go out as if you are there live? Just Schedule it.

Social Media is full of scheduling apps link Buffer and Hootsuite, Planoly for Instagram etc. Even Facebook page has a ‘Post schedule’ feature.

So are you ready to be Omnipresent online?

Thanks for reading. You can watch the video of this training by Clicking here 

If you have questions call or whatsapp 08067804212  or send me a message on Instagram.com/theoracleva

Social Media News May 14

Facebook Enhances Live Broadcasts With Persistent Stream Keys, Crossposting, and Live Rewind Tools:

Facebook introduced three new live video updates that are focused on making it easier for publishers to go live on Facebook.

The company is currently testing the ability to rewind live videos from pages while broadcasting and plans to roll out this feature globally.

In addition to Live Rewind, Facebook also rolled out the ability to crosspost live videos to multiple Facebook pages as an original post.

Instagram Adds More Tools for Connecting and Communicating With Customers:

Instagram added new call-to-action buttons and a better way to organize Instagram direct messages. Important new customer messages sent to a business account can now be found in its main Direct inbox, instead of a pending folder. Users can also star and filter messages. In the coming weeks, Instagram will begin testing quick replies that will allow admins to easily respond to common questions.

Instagram also debuted new action buttons, which allow users to complete transactions through popular third-party partners without having to leave Instagram. The new action buttons are currently only available with select business partners such as Eventbrite, Fandango, Booksy, OpenTable, and others, and additional partners are coming soon.

Instagram provides a step-by-step instruction of how to add Action Buttons to your business profile.

Instagram Tests Native Payment Option:

Instagram is testing a native payment option within the app with a limited set of partners and businesses.

TechCrunch reports that users will be able to register a debit or credit card and security PIN as part of a profile and use the payment feature at restaurants or salons when reservations or appointments are booked within the Instagram app.

The terms of service for Instagram payments are subject to the same rules as Facebook’s payment system. This rollout appears to be limited to the U.S. and the UK.

Instagram Experiments With Music Stickers:

TechCrunch reports that Instagram appears to be testing a way to automatically detect a song youâre listening to and display the artist and song title as just a visual label on your Instagram stories.

Instagram Debuts New Way to Poll Friends and Followers in Stories:

Instagram announced a new variation of its polling sticker for Stories. Now Instagram users can add an emoji slider that allows them to ask and answer questions with an animated emoji on a sliding scale instead of simply picking between two different options.

WhatsApp Enables In-App Facebook and Instagram Video Viewing and Other New Tools for iOS:

A recent iOS update to WhatsApp includes a new feature that allows Facebook and Instagram videos to play within the app. WhatsApp users will now be able to watch Facebook and Instagram videos sent to them by their contacts without having to exit the conversation thread and go into other apps.

The Verge reports that the latest iOS update to WhatsApp also includes the ability to add and revoke admin privileges from other users in a group chat and gives admins the power to edit the subject, description, or icon of a chat already in progress. WhatsApp hasn’t confirmed if or when these same features will be available for Android users.

Twitter Might Soon Add Encryption to Direct Messages:

Twitter might be testing end-to-end encrypted direct messages called Secret Conversations. While Twitter hasn’t confirmed if this new feature will launch, code for this option was discovered inside the Twitter for Android application package (APK), which is where the code for unlaunched features that companies are quietly testing or will soon make available are often housed.

Facebook Develops Facebook Avatars:

Facebook introduced personal avatars for its social VR platform, Facebook Spaces, in 2017. The VR avatars were automatically generated based on photos using machine vision and artificial intelligence, but could be customized with different facial features, hair color, skin tone, and more. Hidden code discovered with Facebook’s Android app reveals that the company may be releasing a similar feature within Messenger.

Facebook Avatars appear to be similar to Snapchat’s Bitmoji integration. However, Facebook hasn’t yet provided any specific details about the new feature other than it’s still in early development. Facebook also hasn’t yet confirmed when it will start publicly testing it.

YouTube Tests Picture-in-Picture Mode for All Users:

YouTube is reportedly testing a picture-in-picture mode outside of the app with a select group of non-YouTube Red subscribers.

You can follow me on Instagram.com/TheoracleVA for more.

All this information is courtesy Social Media Examiner.

My Social Media Week 2018 Story

I was at The Social Media Week 2018 event not as a speaker but as an attendee.

I have been training for a long time. Nothing wrong with just relaxing, learning from others and sipping Zobo

I learnt a lot and met great people and built relationships. Here are some pictures

Nobel Igwe and I had fun. #Igboamaka.

JJ Omojuwa… My mentor from afar.

DJ Sose and I. He makes great music mix, people.

Update:I didn’t know this guy could stay without his signature face tattoo… He actually removed it for his traditional wedding.

Standing here with the tallest male model in Sub saharan Africa, Bakare Mubarak. See how small he made us look.

This is Claudine Moore. She is a PR and Communications Expert that’s crazy about Africa.

I absolutely loved her presentation.

I wowed her with my elevator pitch, she couldn’t believe it. I’m great like that.

This is Chuba Ezekwesili.. Yes, you know his mum. He is great with bringing out information from raw data. Awesome guy.

Oh boy… If you see what I saw in this virtual video. See me dodging and punching the air.

Africa is Next.

I loved this structure in one of the meeting centres had to take this shot.

If you follow me on Instagram.com/TheoracleVA there’s more to see there.

I would be speaking next year. Remind me to take more photos. 🤣

5 Things that can help you get Clients on Twitter

No clients from Twitter? No problem. Try doing the following:

1. Have a Great Profile

Try to look as good as the person your client is looking for.

If you know your client well you know what they expect you can become what they expect.

Write your profile using the words that answer the questions of your market. People are looking for answers let your profile tell them you have what they are looking for.

Use great pictures for your profile. Well taken photos that show your face are great in helping people identify and remember you.

If you are a company or brand use your logo.

2. Tweet Frequently

Tweet everyday especially when your clients are online. Find out when your audience or market is online. Be where they are so you can have those conversations.

Use the right key words and hashtags that relate to the subject being talked about.

3. Participate in Twitter chats:

Twitter chat is a public Twitter conversation around one unique hashtag. This hashtag allows you to follow the discussion and participate in it. Twitter chats are usually recurring and on specific topics to regularly connect people with these interests.

Participating in this exposes you. Participate in the chats related to your niche and where your customers or audience would likely be too.

4. Respond to Everything. Social Media is about people. Talk to them. Answer questions. Respond to comments. Thank new followers. Follow back if you want. Talk to people. Find a way to improve relationships. The more conversations you have the better your exposure. Ask more questions in order to get the real problems your audience really have and deal with it.

5. Follow the Big Guys in your Industry.

Every industry has their big guns. They have the market and followers. They have the audience you want. Follow them and Build a relationship both with them and their followers who you are interested in.
Create a relationship first, sell later.

You can follow me on Instagram.com/TheoracleVA

The video below was recorded live

3 Steps to Get Leads on LinkedIn

We hear a lot about leads and more leads. People tell stories how they got clients from different social media platforms and all that. Today I would like to share my own story of how I get leads on LinkedIn. I had Facebook Live video where I described this you can watch here : Facebook.com/TheoracleVA/videos

Here it goes…

1. Take note of those checking your profile, try to improve your KLT(know, like and trust) factor.

When you get notifications from LinkedIn that your profile has been viewed, what do you do? How Important is this information to you?

For me it tells me:

– I’m attracting attention.
– that there’s something about me that interests someone or other people.
– They are interested in what I’m offering or probably have.

It’s not enough to get this notifications… You have to make them count. Don’t let LinkedIn down. Convert these people.

This is how to convert your profile visitors

Go to the profile of the visitor. Find enough information about the person, read their posts, check out their updates, see what they are interested in e.t.c

Doing this will help me package my offer to the person when we start the conversation. It should help you do the same too. You need to know the person and so you can build him or her to take action.

When you finally get in touch, you already have something of interest to talk about from your research on the person.

Break the communication barrier.

Don’t start with trying to sell something. I repeat don’t start with trying to SELL. Give this new relationship time to grow.

Build your KLT- know, like and trust factor then it becomes easy to sell. You can offer services for free in the beginning. Later on you can ask to be paid.

2. Be active on LinkedIn. Take note of your friends updates and that of their friends.

Pay attention to what’s happening in your niche and network. When you notice something interesting get in touch and try to build a relationship as we have talked about above.

Do this frequently. If you have an E book give it out. It improves your relationship and grows your authority.

3. Participate in LinkedIn groups: Be where your market is and your customers are. Listen to issues people have in the group. Continue to work on building more relationships again using the steps already mentioned above.

Relationships first. Sell after.

I hope this helps. Would love to know your thoughts on this. Any questions just ask me.

Reach me here: Facebook.com/TheoracleVA Twitter.com/TheoracleVA Instagram.com/TheoracleVA

You can watch the videos here
https://www.facebook.com/TheOracleVA/1854981844717520/

How to Post Photos on Instagram through Website Without App

Instagram users no longer need the app to upload photos. The company is now rolling out the ability to upload photos through its mobile website. You can’t upload videos, add filters, upload to Stories, or send a direct message. Photo editing in general is limited — you can only rotate them or toggle between the square or wide crop — but still, you could conceivably build a profile from the website.

Instagram says, “Instagram.com (accessed from mobile) is a web experience optimized for mobile phones. It’s designed to help people have a fuller experience on Instagram no matter what device or network they are on.”

I believe the mobile upload feature is vital for Instagram’s global growth, as many people in developing countries like African countries, may not be able or may not want to download the app due to cellular connectivity and data concerns. So this option removes most restrictions and opens up a new experience.

Photo uploads are only available when the Instagram mobile site is accessed from an iPhone, iPad, Android or other smartphone or tablet. The desktop site does not allow for photo uploads. But with a desktop/laptop you can upload photos on Instagram when you change the URL to the mobile version that is from www.instagram.com to m.instagram.com. If you are using Chrome browser, to pick mobile display Just type Ctrl-Shift-I to bring up the Chrome developer window (ignore all the code inside) and then Ctrl-Shift-M to switch to the mobile version of the site.

Please try it and lets know your experience.

Facebook Reactions: Your Reactions on a Facebook Post means a Lot.

In February 2016, Facebook added emoji “Reactions” to the News Feed. After more than a year of building an alternative to the trademark “Like” button. And recently, Facebook has confirmed that using emoji “Reactions” actually influences the way your News Feed appears. In fact, Facebook weighs the emoji “Reactions” more than “Likes” to determine which content should appear towards the top of your News Feed.

Read Full article here: Click

[Video]: 5 Ways I get Clients on Twitter

Businesses only survive if there is a steady stream of clients. How do you generate this stream from Social media? This video tells how I do it on Twitter and how you can too.

To watch click here

[Video]: 3 simple ways I get leads on Linkedin

Everywhere you look, you see articles about social media tactics, tips and strategies you can use to get more traffic or leads for your business. Here is a video on how I do mine on Linkedin. It was recorded live.

To watch Click here

[Video]: 9 Things to Work on to improve your Social Media Strategy in 2017

Designing an effective social media strategy to help you achieve your goals can be a real challenge. In this video post, I share a few things that can help in 2017. Things you can use to make sure your social media marketing efforts are headed in the right direction and having the biggest and right impact.

Click here to watch.

 

Podcast: Who is your Customer?

[Tweet “Who is your Customer? What is the difference between a Customer and a Consumer?”]

Listen to this 5 minute podcast.

https://www.spreaker.com/episode/10334837

Tell me what you think, ok.

The 33 Strategies of Social Media

Social media is one of the most powerful tools in your marketing arsenal. If you use it correctly, you can create a strong personal connection with your prospective customers and sell to them quite easily. However, marketers often make the mistake of diving into social media without a clear plan. To benefit from social media, you need to build a clear strategy that takes into account what you’re trying to achieve, who your customers are and what your competition is doing… All these and more are what The Ebook ‘The Oracle’s 33 Strategies of Social media’ by Victor Anyanwu covers.

After downloading and reading, you would be armed with tools to grow your social media followers, attract customers, improve online reputation, grow brand influence and affinity and also be able to achieve other Objectives.

Click the link below to download.

The 33 strategies of Social Media War

The Oracle Says: My 2017 Social Media Predictions

With 2016 being an awesomely great year for social media what would 2017 hold? Let me make a few predictions… I have looked into the social media crystal ball and I predict as follows:

1. [Tweet “Videos will continue to dominate in 2017.”] More and more brands will begin to use videos to reach more people. It saves time for content producers and consumers and is usually better in communicating real emotions. Since I started using it my engagement with my audience has improved tremendously. If you are not using it, you should. You ought.

2. Live videos will dominate too. Spontaneous unplanned real life happening videos will fill our feeds more this 2017. Sometimes you see somethings that you have to report live like a journalist. Awesome stuff or extremely important stuff that you just must share. Get ready for this.

3. I see new social media platforms/companies coming up as well more mergers and acquisitions… Be on the look out for Google plus and Twitter.

4. Virtual Reality will become a household name in 2017. Many more companies will take advantage of this technology to improve customer experience. Many people would want to experience things. People want to see and get immersed, provide this and your conversion would be instant.

5. The customer’s strength will increase tremendously. Brands will go out of their way to win them over… Awesome customer experience is the way to go.

6. [Tweet “This is the year of Improved content and better story telling.”] If you can write or create awesome content or you know how to make a totally boring subject interesting then this is your year.

Do you like what you are reading? sign up to receive more here:[mailerlite_form form_id=4]

7. [Tweet “Social media Analytics will be very important this year.”] Companies and brands will want to make sure their funds are well utilized and are reaching their target market. Many Social media posters who call themselves Strategists will loose their jobs because of this except they deliver on business and social goals.

So what do you think… Any more additions to these prophecies?

If you would love to talk to me about anything? Here is my email: TheOracle@vycade.com or book an appointment with me here: calendly.com/TheOracle

Black Friday Sales: How to take advantage and Sell with Social Media

The date changes every year but it is celebrated on the fourth Thursday of November. This year’s Black Friday falls on November 25, 2016.

Stores use this date to attract customers with discounts and promotions on various items truly comes to life with online shopping. On e-commerce sites, special sales don’t just stop on Friday, but continue through the weekend till Cyber Monday, a day dedicated to discounts on electronics and technology.

Facebook alone had 240% more referral traffic on Cyber Monday compared to the rest of the year! We think it’s safe to say that brainstorming social media marketing tactics to tie in with these shopping extravaganzas should be at the top of your to-do list for your small business!

According to a survey by Comscore, in 2015 users spent about 11 billion dollars online in just about 4 days, showing an increase of around 15% year on year. Can you imagine that? What does this mean to you? It means that every business person must prepare strategies to apply to their business. Be creative. Be visual. Your message should be interesting and straight to the point. Here’s how to tap into this shopping frenzy and get the most benefit from it.

Instagram: Give your Facebook advertising campaigns a boost by selecting Instagram as a placement for your campaigns. Also be sure to use appropriate hashtags ( most common and most important this time is #BlackFriday) and post frequently to increase the reach of your content. Think conversions, have a great call to actions.

Twitter: While many in the tech sector are down on Twitter lately, it can still prove to be an effective platform for both brand development and lead generation. [Tweet “Convert users talking about your products into customers and capture more traffic with Twitter ads”]. Promoted Tweets are more expensive than Facebook ads, but it can be extremely profitable if you want to remarket to existing users and custom audiences.

Pinterest: A powerful platform in the ecommerce world, Pinterest has truly become a unique platform for both social media & organic search. Optimize your pins for search within Pinterest and externally (Google & Bing). Give your campaigns an extra boost with Pinterest ads and promote specific products you want to push during the sales weekend.

LinkedIn: It may seem dry, uninteresting and unorthodox but LinkedIn can be awesome too. Consider LinkedIn as a vehicle for marketing during this period of time, but it makes perfect sense in the B2B realm. Offer discounts and advertise exclusive promotions to targeted prospects via InMail campaigns. It’s time to put that LinkedIn Premium membership to use.

[mailerlite_form form_id=4]

 

Facebook:  Still the king of the social media world, [Tweet “Facebook should be the focal point of your social media marketing plan this upcoming Black Friday and Cyber Monday”]. Not only does it have the largest reach of all social media platforms, but it has the most robust advertising suite and targeting options. Use this to your advantage and create a myriad of campaigns, while at the same time remarketing to both your site’s traffic and email lists using the website custom audience tool.

Facebook Ads, positioning and targeting: Market to people that “Like” relevant other brands. Lookalike audience (using the custom audience tool again these are lookalikes of your mailing list – they equally could have been fan lookalikes) and of course Facebook will often surface messages about new likes and shares of ads to friends’ newsfeeds

Pay attention to Age and geographic location – every ad should focus on targeting those individuals more likely to respond.

Right hand ads don’t work as much as desktop newsfeed and mobile newsfeed.

For Africans, its basically a mobile only market. Mobile ads are really working at the moment, a focus on mobile is essential.

[Tweet “Have you heard of Facebook Offers?”] They are massively under utilised so are quite a novel item for users in newsfeed. Reach is not too shabby and it’s easy to add a little ad budget to them to further extend their reach. The other very nice thing with Offers is that they are a lot stickier in terms of viral reach because Facebook surfaces messages about offer claims in friends’ newsfeed and also asks the user if, having clicked on the offer, they want to share it. And the other great thing about Offers is that Facebook emails your offer to those who click on it plus sends another reminder email just before the offer expires. Cool right?

I hope this helps you…Read, Strategize and Conquer.

If You would like me to rework your social Media strategy kindly email : TheOracle@vycade.com

 

How The Donald Trumped Hillary Clinton: Business Lessons From The US Elections.

Hope you now know who won the US Presidential elections?

You know Barack Obama right? You know how he won his election using Social media effectively? Well we have another Social Media Candidate that just won the election. Donald J Trump trumped Hillary Rodham Clinton. What can we learn from this?

I am not a Donald Trump political candidate fan but I am a Donald Trump the business man fan. After the shock defeat of Hillary Clinton, I decided to do a mini post-mortem and share it with you. How did this guy win? How did all the polls miss it?

The Audience and The Problem: The American people were tired of unfulfilled promises. They wanted their jobs back, they wanted good paying jobs, they wanted cost-effective healthcare, they wanted their country and their destiny in their hands and a great future for their family and kids.

The two candidates had one goal which was to become President to solve the problems. Now to achieve that goal they had to convince the electorate that they knew what the issues were and had solutions to them. They created a strategy to achieve their goals but Trump was elected. Let’s see how he did it.

1.Solution system: Clinton used System/Status Quo centered strategy to create her solutions. She looked at what worked before and tried to improve on it. While [Tweet “Donald used Client-centered strategy.”] He looked at what the clients wanted, captured it in his message and then delivered. Because he sounded interested in the American people no one cared if he didn’t have experience. Both strategies were put to the test and we know the results. strategy to create her solutions. She looked at what worked before and tried to improve on it. While Donald used Client strategy. He looked at what the clients wanted, captured it in his message and then delivered. Because he sounded interested in the American people no one cared if he didn’t have experience. Both strategies were put to the test and we know the results.

Action Steps: Think of your clients first. Your clients should be the center of everything. Focus on delivering distinct solutions that they really want. Listen to them. Listen to what they are saying and what they are not saying.

2. Understand Your Audience: Clinton knew the audience, the American voter but didn’t understand them. [Tweet “It’s one thing to know them but another to understand them.”]You can only understand someone if you study them. Trump gave time to understanding. He employed analysts and other experts to psychoanalyze and tell him all they could about his audience, their interests, their pain, their fears, where they hang out, how they spend their time, even the type of TV shows they liked to see. He got all that he needed to develop the right strategy for the audience he needed to win.

Action Steps: Know, Study and Understand your audience. You cannot hit a target you do not know. You cannot speak to an audience you do not understand.

3. Build a community: Trump created a movement of people. People want to be part of a community, something larger and bigger than them. Trump provided this.

Action Steps: [Tweet “Communicate, connect, and engage with your audience. Build a community.”] Give them something larger to fight for. Make them feel that they are a part of the family.

4. Use the words of your audience: [Tweet “People connect with people who talk like them”], use similar words to them. Trump is not politically correct. He did too many wrong things but it was this ‘political incorrectness’ that got him this far. He cursed on air. He insulted people without looking back. Crazy right? But his audience does not think so. They do not care about all that. They think he was just awesome. He spoke to them in the words they understood. The words they use in their everyday conversation. This brought him closer to them and made them feel so much like him.

Action Points: Sell with your words. Every audience has its key words. When they look for solutions to their issues they look for certain words. Know those words and use them. Know the language of your target audience. Talk straight to them in the words they know and understand.

5. Emotional Marketing: While Clinton was selling the way she knew how – the political way, Trump was selling like a business man. [Tweet “He knows buying is an emotional decision”]. Clinton sold to their reasoning. Trump sold to their emotions. Fear and Pain were his major marketing points.

Sometimes it’s good to think outside the box: This was the only way Trump knew how to think because he was outside the system. Clinton was part of the system so she continued with her inside the box thinking.

[mailerlite_form form_id=4]

6. Be news worthy: With Trump, You don’t have to be correct to be in the news. Trump is the most controversial candidate I have ever seen and his ‘controversiality’ put him in the news all the time. He was awesome with capturing media attention. Turning every situation into a media sensation. Clinton played it too safe so she had to buy media attention with ads. Trump didn’t care about safe. He just said it as it was to him. He had more people talking about him than there were talking about Clinton even though not all they said was positive. Even the Clinton campaign slogan Love ‘Trumps’ Hate still mentions his name.

Action Point: I am not saying become like Trump and start telling stories that are not true as this could ruin your brand. All I am saying is find out what news worthy gist your audience would love and then give it to them. Be creative with your messages and content. Let it be full of value for your audience.

7. Social media: Trump used social media to air his views a lot and his fans just did the rest for him. It positioned him as a voice for a section of the populace no one was listening to. Finally, this group felt they had a messiah they could connect with.

Action Point: Use social media platforms strategically. [Tweet “Position yourself as a voice worth listening to.”] Be where your audience is and engage with them.

Thanks for reading. Do not ignore all we have talked about here. Implement it. Don’t be like Hillary. Would love to hear about your journey to success.

If you have issues with social media and how to use it effectively in business or you would like a social media audit and assessment, kindly let me know. Mail:TheOracle@vycade.com. You can get my new book: 33 Strategies of Social media here

11 tips to grow your Twitter Following.

“I hate KFB. Kindly Follow back, please. Why should I? I follow value. Would you follow someone if he or she has no photo on Twitter, No bio, has no message that is relevant to you? Fix all these things, provide value and your followers will increase”

That was my response to someone. Who wanted me to follow her account that had nothing to follow about it. On looking at her timeline I saw she had followed Kanye, Kim kardashian, Obama and was telling all of them to KFB. Unfortunately no one did. She had a few followers though who looked like her with no photos too and probably from the same village because they had similar names…

Well that aside, I have 18,000 followers on Twitter www.Twitter.com/vycadetheoracle . Would you love to grow your Twitter following?

Take My advice, take my friend’s advice also. @madalynsklar says

1. Tweet every day. Be out there. Schedule posts if you have to. Be in their face all the time providing value.

2. Participate in Twitter Chats. Be where the conversion is. Our #SWATChat will be every Wednesday from November.

3. Check Twitter notifications and respond to every thing. That’s the way to keep the conversion going.

4. Use advanced Twitter search. Advanced search is available when you’re logged in to twitter.com. It allows you to tailor search results to specific date ranges, people and more. This makes it easier to find specific Tweets.

5. Use Twitter lists. A list is a curated group of Twitter accounts. You can create your own lists or subscribe to lists created by others. I use this alot.

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6. Engage. Engage. Engage.

Social Media is about communication. Talking. Listening. Engaging.

What I added…

7. If you happen to come across a profile like yours, be honest, Would you follow you? Have an awesome profile. Great photo and bio. Be the type of person your brand audience would love to follow.

8. Use right the key words relevant to your brand and industry so when people search for those words it would bring them to you. If you are in Banking use Bank, Name of your bank, Finance, Personal or public finance etc as keywords in your profile or timeline.

9. Use HashTags when you tweet. Relevant and popular ones get more results.

10. Follow others and ReTweet their content. Share stuff from other people you love. They would return the favour.

11. Follow followers of your top industry influencers a good number would follow you back as long as you look and sound like some one who would provide the type of content they value.

If you want to learn more, subscribe here: subscribe.victoranyanwu.com/TheOracle

Attract attention, Attract Followers, Grow your business and income – get my new ebook – 33 Strategies of Social Media here:

From Prospect to customer

 

You go for a function and you notice this beautiful lady that you like and have been trying to get close to for a long time. You see her and you feel this is your chance. You walk across the room to her to start up a conversation. After the pleasantries you start. As the discussion continues, another man walks across to you guys and she introduces him as her husband. Your heart sinks.

You compare the man to yourself… He is tall, you are short. He is well built, you are pot – bellied. He is extremely dark in complexion, you are light skinned. You like the woman and you would have wanted more than just to be her friend but she is already spoken for. Prospecting is just like this.

You know how she looks, sounds and walks like. You know where she works and where she hangs out. [Tweet “Just as you look for the woman of your dreams, you also look for the client of your business dreams”] The client that your business has solutions for…that would most likely need your product. Do you know how they sound, look, or walk. Do you know where they work or hang out?

You feel she is the woman of your dreams but you also have to make sure you are the man of her dreams if not no deal. The prospect already knows what they want. If it doesn’t agree with what you are offering no deal.[Tweet “To convert prospects to customers Your prospect has to feel you are what they need right now”] You have to answer those internal questions they might not ask you.

Even Jesus Christ knew who he was sent to “… the lost sheep of Israel” It wasn’t easy but it was worth it. Proper prospecting is not easy but the results are always better and more rewarding. It’s alot better than shooting blanks. [Tweet “You have to know who your business is supposed to help and then go after them.”] A prospect is someone that fits your customer description, needs your offer and will most likely be able to pay for your offer. If they do not have this 3 characteristics they are not going to become customers.

Action Point: [Tweet “Know your prospect. Know those who would most likely to pay for your offer”] Social media can help you know more about your prospect so you can market to them better. Do a proper client/prospect analysis and then target them with all you know about them. Where they live, how much they earn, the type of work they do etc. With the current list of customers you have you can generate another set of prospects. Just upload the list to Facebook and find/create similar audiences or prospects to your customers and market to them too. They would convert easily.

Prospecting is a very important part of the customer acquisition process. Many fail to do this either because they are lazy, they would rather just continue in their regular way that yields no result or they do not know about this. If you do this more often you would stop trying to sell snow to the Eskimo, which is more difficult and start selling butter to the person that has bread – which is a lot easier. You would begin to close more deals and have less headaches and bad dreams.

[Tweet “Remember Strategies win battles not weapons.”]

Let me know your thoughts.

[author] [author_image timthumb=’on’][/author_image] [author_info]I am a Business & Healthcare Social Media Strategist. I manage Social Media accounts & help people use social media profitably to attract prospects and convert them to paying customers growing businesses to 6 or 7.[/author_info] [/author]

Social Media For Real Estate

Real-Estate-Social-Media-Marketing

This is a long post of how I use Social Media for real estate accounts that I manage. Just a few tips. I first posted this in a closed facebook group for social business that I manage.  To get in Click SocialmediaSWAT 

First read my 20 Social Media Tactics and then read my post on Social Media and Fashion‬ ( I tried not to repeat things I have already mentioned in previous posts) then you are ready to continue with this…

You need to know and understand your real estate onions first before your practice this. Understand that the industry is location specific. what works in kuala lumpur might be slightly different from what works in abu dhabi. But the basic principles of real estate marketing and creating good experiences are the same. So here we go.

One thing I have noticed in this industry is that many times everyone is trying to sell the same property. So you can do a little competitor analysis.

[Tweet “-What social channels are your clients and prospects using?”]
-What social channels are your competitors using?
-What type of content are your competitors posting?
-What level of engagement are your competitors getting?
-What tone of voice are your competitors using?

The goal is not to be louder than the competition on social media – [Tweet “the goal is to BE more social, more engaging,”] offering something better that would help you win more. Keep it real and talk like a human.

If competition is too much you might need to differentiate and go into a particular niche.

1. Have a Content Strategy
Ask yourself, ‘what type of content would be most relevant for my brand, for my audience and where am I going to get that content?’ Next, create a content grid or editorial calendar where you can map out topics you plan to post about over the next 30-60 days. Curate content by using Google Alerts or by creating specific lists on Twitter for specific types of content you’d like to re-tweet or re-post.

Remember to create and use local content. Show photos of the areas around your clients or around where the property is. If there are great attractions at the site , show it.

1B . Post frequently. [Tweet “Use the 80-20 rule for posting.”] Post 80% helpful and valuable posts for your audience and 20% post about yourself and your business.

2. Use Ads
Facebook’s Ad Platform allows you to create custom audiences to market and re-target this content to the following audiences:

People who have visited specific pages of your website up to 180 days ago.
People on your email database who fit the target market description.
People in or around specific suburbs you service who are interested in certain lifestyle interests or who fit a certain age group and demographic description.
A “Lookalike” audience can also be created whereby Facebook will find similar people to those in your above custom audiences.

FB ads + Email marketing is an awesome combo.

When using facebook or other social media platforms Tag well, especially those you know are already interested in real estate, use locations well too

3. Get leads to market to.
Give out irresistible great offers for free and then use it to capture leads of people interested in real estate. Market to these people, invite them to join you on your social media platforms. Create a newsletter for them, Give them freebies and communicate frequently with them. Be their friend. Selling is about relationships. Offer them exclusives.

4. Use photos and videos: Give a virtual Tour
Your clients’ time is precious, and they want to understand as much as possible about a property prior to visiting in person. Virtual tours are a great way to give a comprehensive, accurate preview of the property for potential buyers.

I do this with my samsung galaxy s5. Apps like Flipagram and Magisto can help you turn your great photos into slideshows or video.

5. Use Emotional Storytelling.
[Tweet “Utilize emotional storytelling with compelling copy and powerful visual elements.”] People respond to stories – tell a good one. Talk about a client’s need and how you satisfied it, show pictures of the happy couple and their baby ( this is classic) and clients will flock to you.

6. Get Known, Liked and Trusted
Trust is a big issue in this business…Testimonials are tremendous trust signals. Showing that real, live people endorse your services means the world to potential clients.

When a client has had a great experience with you, reach out to them and ask for a testimonial. If possible, try to get a photo of them as well. Make the most of these testimonials by placing them strategically on your website and sharing them now and then on social networks. Facebook pages has an area for testimonials.

7. Incentivize Your clients.
Provide incentives for past clients to refer you to future ones if possible have an affiliate marketing system.

8. Connect with Industry leaders
This is quite important to improve your trust quotient. Connect with them on platforms like Linkedin and share and comment on their posts providing real value to boost your visibility and relationship.

Remember Strategy wins battles not Weapons.

[author] [author_image timthumb=’on’][/author_image] [author_info]I am a Business & Healthcare Social Media Strategist. I manage Social Media accounts & help people use social media profitably to attract prospects and convert them to paying customers growing businesses to 6 or 7.[/author_info] [/author]

How To Do Social Media like Jesus

how to do social media like Jesus

Easter is a time for sober reflection, mixed feelings and finally Joy. On good Friday, You remember the price Jesus Christ paid and it can be painful to read all he went through but then on Easter Sunday you hear of the resurrection and you celebrate…

[Tweet “I believe Jesus is the best social media strategist”]. How did he grow His followers and influence? Why do people follow people? Why did people follow Jesus? What can we learn from Him?

10 Ways to Attract Followers like Jesus

1. Jesus was loving. He accepted anyone and everyone. [Tweet “Love attracts people. Love your audience.”] Truly love them and they would bring others.

2. Jesus was always giving. He met people’s needs. Always asked what do you want me to do for you? Always give to your audience and they would tell others.

3. Jesus genuinely cared about people. [Tweet “You can’t fake Care. Do you really care about your audience?”] Show them you do.

4. [Tweet “Jesus taught in practical visual ways using stories.”] Help people with solutions they can connect with. Show them. Be visual. Understanding comes better when people see.

5. Jesus spoke from their perspective, he began with their needs, their hurts and interest. Know your audience and talk from their perspective. Find out what keeps them awake at night. Provide answers to these.

6. Jesus always asked people to share. Disciples shared food and gospel with the crowd. [Tweet “Share freely with your audience”] and ask them to share as they have received.

7. Jesus knew his audience. He knew those he was called to. “…the lost sheep of Israel”. Who are you and who are you called to?

8. Jesus had a strong message.[Tweet “What’s your message?”] What’s your calling? Find it and share it.

9. Jesus built a community around his message. The 12 disciples first members of the community helped push the message even after his death and resurrection. Build a following around your message. Someone must believe in you and your message.

10. Jesus had a goal. He knew what he wanted to achieve. But he was many things to different people. To some a friend, a miracle worker, a provider, an advisor, a consultant etc. He came to actually help people. To answer their questions, to give hope, to provide for them, to be a listening ear, to be a real friend, to show them who they really were and reconcile them to God.

What’s your goal? What are you called to do? What do you want to achieve? Focus on it. Achieve it.

[Tweet “Jesus was Known, Liked and Trusted.”] He had people following him all over. People even willing to fight and die for him all because he followed these 10 steps… do these and your influence and following will grow.

Remember, Strategies Win Battles Not Weapons.

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