In February 2016, Facebook added emoji “Reactions” to the News Feed. After more than a year of building an alternative to the trademark “Like” button. And recently, Facebook has confirmed that using emoji “Reactions” actually influences the way your News Feed appears. In fact, Facebook weighs the emoji “Reactions” more than “Likes” to determine which content should appear towards the top of your News Feed.
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Designing an effective social media strategy to help you achieve your goals can be a real challenge. In this video post, I share a few things that can help in 2017. Things you can use to make sure your social media marketing efforts are headed in the right direction and having the biggest and right impact.
Click here to watch.
With 2016 being an awesomely great year for social media what would 2017 hold? Let me make a few predictions… I have looked into the social media crystal ball and I predict as follows:
1. [Tweet “Videos will continue to dominate in 2017.”] More and more brands will begin to use videos to reach more people. It saves time for content producers and consumers and is usually better in communicating real emotions. Since I started using it my engagement with my audience has improved tremendously. If you are not using it, you should. You ought.
2. Live videos will dominate too. Spontaneous unplanned real life happening videos will fill our feeds more this 2017. Sometimes you see somethings that you have to report live like a journalist. Awesome stuff or extremely important stuff that you just must share. Get ready for this.
3. I see new social media platforms/companies coming up as well more mergers and acquisitions… Be on the look out for Google plus and Twitter.
4. Virtual Reality will become a household name in 2017. Many more companies will take advantage of this technology to improve customer experience. Many people would want to experience things. People want to see and get immersed, provide this and your conversion would be instant.
5. The customer’s strength will increase tremendously. Brands will go out of their way to win them over… Awesome customer experience is the way to go.
6. [Tweet “This is the year of Improved content and better story telling.”] If you can write or create awesome content or you know how to make a totally boring subject interesting then this is your year.
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7. [Tweet “Social media Analytics will be very important this year.”] Companies and brands will want to make sure their funds are well utilized and are reaching their target market. Many Social media posters who call themselves Strategists will loose their jobs because of this except they deliver on business and social goals.
So what do you think… Any more additions to these prophecies?
If you would love to talk to me about anything? Here is my email: TheOracle@vycade.com or book an appointment with me here: calendly.com/TheOracle
The date changes every year but it is celebrated on the fourth Thursday of November. This year’s Black Friday falls on November 25, 2016.
Stores use this date to attract customers with discounts and promotions on various items truly comes to life with online shopping. On e-commerce sites, special sales don’t just stop on Friday, but continue through the weekend till Cyber Monday, a day dedicated to discounts on electronics and technology.
Facebook alone had 240% more referral traffic on Cyber Monday compared to the rest of the year! We think it’s safe to say that brainstorming social media marketing tactics to tie in with these shopping extravaganzas should be at the top of your to-do list for your small business!
According to a survey by Comscore, in 2015 users spent about 11 billion dollars online in just about 4 days, showing an increase of around 15% year on year. Can you imagine that? What does this mean to you? It means that every business person must prepare strategies to apply to their business. Be creative. Be visual. Your message should be interesting and straight to the point. Here’s how to tap into this shopping frenzy and get the most benefit from it.
Instagram: Give your Facebook advertising campaigns a boost by selecting Instagram as a placement for your campaigns. Also be sure to use appropriate hashtags ( most common and most important this time is #BlackFriday) and post frequently to increase the reach of your content. Think conversions, have a great call to actions.
Twitter: While many in the tech sector are down on Twitter lately, it can still prove to be an effective platform for both brand development and lead generation. [Tweet “Convert users talking about your products into customers and capture more traffic with Twitter ads”]. Promoted Tweets are more expensive than Facebook ads, but it can be extremely profitable if you want to remarket to existing users and custom audiences.
Pinterest: A powerful platform in the ecommerce world, Pinterest has truly become a unique platform for both social media & organic search. Optimize your pins for search within Pinterest and externally (Google & Bing). Give your campaigns an extra boost with Pinterest ads and promote specific products you want to push during the sales weekend.
LinkedIn: It may seem dry, uninteresting and unorthodox but LinkedIn can be awesome too. Consider LinkedIn as a vehicle for marketing during this period of time, but it makes perfect sense in the B2B realm. Offer discounts and advertise exclusive promotions to targeted prospects via InMail campaigns. It’s time to put that LinkedIn Premium membership to use.
Facebook: Still the king of the social media world, [Tweet “Facebook should be the focal point of your social media marketing plan this upcoming Black Friday and Cyber Monday”]. Not only does it have the largest reach of all social media platforms, but it has the most robust advertising suite and targeting options. Use this to your advantage and create a myriad of campaigns, while at the same time remarketing to both your site’s traffic and email lists using the website custom audience tool.
Facebook Ads, positioning and targeting: Market to people that “Like” relevant other brands. Lookalike audience (using the custom audience tool again these are lookalikes of your mailing list – they equally could have been fan lookalikes) and of course Facebook will often surface messages about new likes and shares of ads to friends’ newsfeeds
Pay attention to Age and geographic location – every ad should focus on targeting those individuals more likely to respond.
Right hand ads don’t work as much as desktop newsfeed and mobile newsfeed.
For Africans, its basically a mobile only market. Mobile ads are really working at the moment, a focus on mobile is essential.
[Tweet “Have you heard of Facebook Offers?”] They are massively under utilised so are quite a novel item for users in newsfeed. Reach is not too shabby and it’s easy to add a little ad budget to them to further extend their reach. The other very nice thing with Offers is that they are a lot stickier in terms of viral reach because Facebook surfaces messages about offer claims in friends’ newsfeed and also asks the user if, having clicked on the offer, they want to share it. And the other great thing about Offers is that Facebook emails your offer to those who click on it plus sends another reminder email just before the offer expires. Cool right?
I hope this helps you…Read, Strategize and Conquer.
If You would like me to rework your social Media strategy kindly email : TheOracle@vycade.com
Hope you now know who won the US Presidential elections?
You know Barack Obama right? You know how he won his election using Social media effectively? Well we have another Social Media Candidate that just won the election. Donald J Trump trumped Hillary Rodham Clinton. What can we learn from this?
I am not a Donald Trump political candidate fan but I am a Donald Trump the business man fan. After the shock defeat of Hillary Clinton, I decided to do a mini post-mortem and share it with you. How did this guy win? How did all the polls miss it?
The Audience and The Problem: The American people were tired of unfulfilled promises. They wanted their jobs back, they wanted good paying jobs, they wanted cost-effective healthcare, they wanted their country and their destiny in their hands and a great future for their family and kids.
The two candidates had one goal which was to become President to solve the problems. Now to achieve that goal they had to convince the electorate that they knew what the issues were and had solutions to them. They created a strategy to achieve their goals but Trump was elected. Let’s see how he did it.
1.Solution system: Clinton used System/Status Quo centered strategy to create her solutions. She looked at what worked before and tried to improve on it. While [Tweet “Donald used Client-centered strategy.”] He looked at what the clients wanted, captured it in his message and then delivered. Because he sounded interested in the American people no one cared if he didn’t have experience. Both strategies were put to the test and we know the results. strategy to create her solutions. She looked at what worked before and tried to improve on it. While Donald used Client strategy. He looked at what the clients wanted, captured it in his message and then delivered. Because he sounded interested in the American people no one cared if he didn’t have experience. Both strategies were put to the test and we know the results.
Action Steps: Think of your clients first. Your clients should be the center of everything. Focus on delivering distinct solutions that they really want. Listen to them. Listen to what they are saying and what they are not saying.
2. Understand Your Audience: Clinton knew the audience, the American voter but didn’t understand them. [Tweet “It’s one thing to know them but another to understand them.”]You can only understand someone if you study them. Trump gave time to understanding. He employed analysts and other experts to psychoanalyze and tell him all they could about his audience, their interests, their pain, their fears, where they hang out, how they spend their time, even the type of TV shows they liked to see. He got all that he needed to develop the right strategy for the audience he needed to win.
Action Steps: Know, Study and Understand your audience. You cannot hit a target you do not know. You cannot speak to an audience you do not understand.
3. Build a community: Trump created a movement of people. People want to be part of a community, something larger and bigger than them. Trump provided this.
Action Steps: [Tweet “Communicate, connect, and engage with your audience. Build a community.”] Give them something larger to fight for. Make them feel that they are a part of the family.
4. Use the words of your audience: [Tweet “People connect with people who talk like them”], use similar words to them. Trump is not politically correct. He did too many wrong things but it was this ‘political incorrectness’ that got him this far. He cursed on air. He insulted people without looking back. Crazy right? But his audience does not think so. They do not care about all that. They think he was just awesome. He spoke to them in the words they understood. The words they use in their everyday conversation. This brought him closer to them and made them feel so much like him.
Action Points: Sell with your words. Every audience has its key words. When they look for solutions to their issues they look for certain words. Know those words and use them. Know the language of your target audience. Talk straight to them in the words they know and understand.
5. Emotional Marketing: While Clinton was selling the way she knew how – the political way, Trump was selling like a business man. [Tweet “He knows buying is an emotional decision”]. Clinton sold to their reasoning. Trump sold to their emotions. Fear and Pain were his major marketing points.
Sometimes it’s good to think outside the box: This was the only way Trump knew how to think because he was outside the system. Clinton was part of the system so she continued with her inside the box thinking.
6. Be news worthy: With Trump, You don’t have to be correct to be in the news. Trump is the most controversial candidate I have ever seen and his ‘controversiality’ put him in the news all the time. He was awesome with capturing media attention. Turning every situation into a media sensation. Clinton played it too safe so she had to buy media attention with ads. Trump didn’t care about safe. He just said it as it was to him. He had more people talking about him than there were talking about Clinton even though not all they said was positive. Even the Clinton campaign slogan Love ‘Trumps’ Hate still mentions his name.
Action Point: I am not saying become like Trump and start telling stories that are not true as this could ruin your brand. All I am saying is find out what news worthy gist your audience would love and then give it to them. Be creative with your messages and content. Let it be full of value for your audience.
7. Social media: Trump used social media to air his views a lot and his fans just did the rest for him. It positioned him as a voice for a section of the populace no one was listening to. Finally, this group felt they had a messiah they could connect with.
Action Point: Use social media platforms strategically. [Tweet “Position yourself as a voice worth listening to.”] Be where your audience is and engage with them.
Thanks for reading. Do not ignore all we have talked about here. Implement it. Don’t be like Hillary. Would love to hear about your journey to success.
If you have issues with social media and how to use it effectively in business or you would like a social media audit and assessment, kindly let me know. Mail:TheOracle@vycade.com. You can get my new book: 33 Strategies of Social media here
“I hate KFB. Kindly Follow back, please. Why should I? I follow value. Would you follow someone if he or she has no photo on Twitter, No bio, has no message that is relevant to you? Fix all these things, provide value and your followers will increase”
That was my response to someone. Who wanted me to follow her account that had nothing to follow about it. On looking at her timeline I saw she had followed Kanye, Kim kardashian, Obama and was telling all of them to KFB. Unfortunately no one did. She had a few followers though who looked like her with no photos too and probably from the same village because they had similar names…
Well that aside, I have 18,000 followers on Twitter www.Twitter.com/vycadetheoracle . Would you love to grow your Twitter following?
Take My advice, take my friend’s advice also. @madalynsklar says
1. Tweet every day. Be out there. Schedule posts if you have to. Be in their face all the time providing value.
3. Check Twitter notifications and respond to every thing. That’s the way to keep the conversion going.
4. Use advanced Twitter search. Advanced search is available when you’re logged in to twitter.com. It allows you to tailor search results to specific date ranges, people and more. This makes it easier to find specific Tweets.
5. Use Twitter lists. A list is a curated group of Twitter accounts. You can create your own lists or subscribe to lists created by others. I use this alot.
6. Engage. Engage. Engage.
What I added…
7. If you happen to come across a profile like yours, be honest, Would you follow you? Have an awesome profile. Great photo and bio. Be the type of person your brand audience would love to follow.
8. Use right the key words relevant to your brand and industry so when people search for those words it would bring them to you. If you are in Banking use Bank, Name of your bank, Finance, Personal or public finance etc as keywords in your profile or timeline.
9. Use HashTags when you tweet. Relevant and popular ones get more results.
10. Follow others and ReTweet their content. Share stuff from other people you love. They would return the favour.
11. Follow followers of your top industry influencers a good number would follow you back as long as you look and sound like some one who would provide the type of content they value.
If you want to learn more, subscribe here: subscribe.victoranyanwu.com/TheOracle
Attract attention, Attract Followers, Grow your business and income – get my new ebook – 33 Strategies of Social Media here:
You go for a function and you notice this beautiful lady that you like and have been trying to get close to for a long time. You see her and you feel this is your chance. You walk across the room to her to start up a conversation. After the pleasantries you start. As the discussion continues, another man walks across to you guys and she introduces him as her husband. Your heart sinks.
You compare the man to yourself… He is tall, you are short. He is well built, you are pot – bellied. He is extremely dark in complexion, you are light skinned. You like the woman and you would have wanted more than just to be her friend but she is already spoken for. Prospecting is just like this.
You know how she looks, sounds and walks like. You know where she works and where she hangs out. [Tweet “Just as you look for the woman of your dreams, you also look for the client of your business dreams”] The client that your business has solutions for…that would most likely need your product. Do you know how they sound, look, or walk. Do you know where they work or hang out?
You feel she is the woman of your dreams but you also have to make sure you are the man of her dreams if not no deal. The prospect already knows what they want. If it doesn’t agree with what you are offering no deal.[Tweet “To convert prospects to customers Your prospect has to feel you are what they need right now”] You have to answer those internal questions they might not ask you.
Even Jesus Christ knew who he was sent to “… the lost sheep of Israel” It wasn’t easy but it was worth it. Proper prospecting is not easy but the results are always better and more rewarding. It’s alot better than shooting blanks. [Tweet “You have to know who your business is supposed to help and then go after them.”] A prospect is someone that fits your customer description, needs your offer and will most likely be able to pay for your offer. If they do not have this 3 characteristics they are not going to become customers.
Action Point: [Tweet “Know your prospect. Know those who would most likely to pay for your offer”] Social media can help you know more about your prospect so you can market to them better. Do a proper client/prospect analysis and then target them with all you know about them. Where they live, how much they earn, the type of work they do etc. With the current list of customers you have you can generate another set of prospects. Just upload the list to Facebook and find/create similar audiences or prospects to your customers and market to them too. They would convert easily.
Prospecting is a very important part of the customer acquisition process. Many fail to do this either because they are lazy, they would rather just continue in their regular way that yields no result or they do not know about this. If you do this more often you would stop trying to sell snow to the Eskimo, which is more difficult and start selling butter to the person that has bread – which is a lot easier. You would begin to close more deals and have less headaches and bad dreams.
[Tweet “Remember Strategies win battles not weapons.”]
Let me know your thoughts.
[author] [author_image timthumb=’on’][/author_image] [author_info]I am a Business & Healthcare Social Media Strategist. I manage Social Media accounts & help people use social media profitably to attract prospects and convert them to paying customers growing businesses to 6 or 7.[/author_info] [/author]