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Social Media News May 14

Facebook Enhances Live Broadcasts With Persistent Stream Keys, Crossposting, and Live Rewind Tools:

Facebook introduced three new live video updates that are focused on making it easier for publishers to go live on Facebook.

The company is currently testing the ability to rewind live videos from pages while broadcasting and plans to roll out this feature globally.

In addition to Live Rewind, Facebook also rolled out the ability to crosspost live videos to multiple Facebook pages as an original post.

Instagram Adds More Tools for Connecting and Communicating With Customers:

Instagram added new call-to-action buttons and a better way to organize Instagram direct messages. Important new customer messages sent to a business account can now be found in its main Direct inbox, instead of a pending folder. Users can also star and filter messages. In the coming weeks, Instagram will begin testing quick replies that will allow admins to easily respond to common questions.

Instagram also debuted new action buttons, which allow users to complete transactions through popular third-party partners without having to leave Instagram. The new action buttons are currently only available with select business partners such as Eventbrite, Fandango, Booksy, OpenTable, and others, and additional partners are coming soon.

Instagram provides a step-by-step instruction of how to add Action Buttons to your business profile.

Instagram Tests Native Payment Option:

Instagram is testing a native payment option within the app with a limited set of partners and businesses.

TechCrunch reports that users will be able to register a debit or credit card and security PIN as part of a profile and use the payment feature at restaurants or salons when reservations or appointments are booked within the Instagram app.

The terms of service for Instagram payments are subject to the same rules as Facebook’s payment system. This rollout appears to be limited to the U.S. and the UK.

Instagram Experiments With Music Stickers:

TechCrunch reports that Instagram appears to be testing a way to automatically detect a song youâre listening to and display the artist and song title as just a visual label on your Instagram stories.

Instagram Debuts New Way to Poll Friends and Followers in Stories:

Instagram announced a new variation of its polling sticker for Stories. Now Instagram users can add an emoji slider that allows them to ask and answer questions with an animated emoji on a sliding scale instead of simply picking between two different options.

WhatsApp Enables In-App Facebook and Instagram Video Viewing and Other New Tools for iOS:

A recent iOS update to WhatsApp includes a new feature that allows Facebook and Instagram videos to play within the app. WhatsApp users will now be able to watch Facebook and Instagram videos sent to them by their contacts without having to exit the conversation thread and go into other apps.

The Verge reports that the latest iOS update to WhatsApp also includes the ability to add and revoke admin privileges from other users in a group chat and gives admins the power to edit the subject, description, or icon of a chat already in progress. WhatsApp hasn’t confirmed if or when these same features will be available for Android users.

Twitter Might Soon Add Encryption to Direct Messages:

Twitter might be testing end-to-end encrypted direct messages called Secret Conversations. While Twitter hasn’t confirmed if this new feature will launch, code for this option was discovered inside the Twitter for Android application package (APK), which is where the code for unlaunched features that companies are quietly testing or will soon make available are often housed.

Facebook Develops Facebook Avatars:

Facebook introduced personal avatars for its social VR platform, Facebook Spaces, in 2017. The VR avatars were automatically generated based on photos using machine vision and artificial intelligence, but could be customized with different facial features, hair color, skin tone, and more. Hidden code discovered with Facebook’s Android app reveals that the company may be releasing a similar feature within Messenger.

Facebook Avatars appear to be similar to Snapchat’s Bitmoji integration. However, Facebook hasn’t yet provided any specific details about the new feature other than it’s still in early development. Facebook also hasn’t yet confirmed when it will start publicly testing it.

YouTube Tests Picture-in-Picture Mode for All Users:

YouTube is reportedly testing a picture-in-picture mode outside of the app with a select group of non-YouTube Red subscribers.

You can follow me on Instagram.com/TheoracleVA for more.

All this information is courtesy Social Media Examiner.

My Social Media Week 2018 Story

I was at The Social Media Week 2018 event not as a speaker but as an attendee.

I have been training for a long time. Nothing wrong with just relaxing, learning from others and sipping Zobo

I learnt a lot and met great people and built relationships. Here are some pictures

Nobel Igwe and I had fun. #Igboamaka.

JJ Omojuwa… My mentor from afar.

DJ Sose and I. He makes great music mix, people.

Update:I didn’t know this guy could stay without his signature face tattoo… He actually removed it for his traditional wedding.

Standing here with the tallest male model in Sub saharan Africa, Bakare Mubarak. See how small he made us look.

This is Claudine Moore. She is a PR and Communications Expert that’s crazy about Africa.

I absolutely loved her presentation.

I wowed her with my elevator pitch, she couldn’t believe it. I’m great like that.

This is Chuba Ezekwesili.. Yes, you know his mum. He is great with bringing out information from raw data. Awesome guy.

Oh boy… If you see what I saw in this virtual video. See me dodging and punching the air.

Africa is Next.

I loved this structure in one of the meeting centres had to take this shot.

If you follow me on Instagram.com/TheoracleVA there’s more to see there.

I would be speaking next year. Remind me to take more photos. 🤣

5 Things that can help you get Clients on Twitter

No clients from Twitter? No problem. Try doing the following:

1. Have a Great Profile

Try to look as good as the person your client is looking for.

If you know your client well you know what they expect you can become what they expect.

Write your profile using the words that answer the questions of your market. People are looking for answers let your profile tell them you have what they are looking for.

Use great pictures for your profile. Well taken photos that show your face are great in helping people identify and remember you.

If you are a company or brand use your logo.

2. Tweet Frequently

Tweet everyday especially when your clients are online. Find out when your audience or market is online. Be where they are so you can have those conversations.

Use the right key words and hashtags that relate to the subject being talked about.

3. Participate in Twitter chats:

Twitter chat is a public Twitter conversation around one unique hashtag. This hashtag allows you to follow the discussion and participate in it. Twitter chats are usually recurring and on specific topics to regularly connect people with these interests.

Participating in this exposes you. Participate in the chats related to your niche and where your customers or audience would likely be too.

4. Respond to Everything. Social Media is about people. Talk to them. Answer questions. Respond to comments. Thank new followers. Follow back if you want. Talk to people. Find a way to improve relationships. The more conversations you have the better your exposure. Ask more questions in order to get the real problems your audience really have and deal with it.

5. Follow the Big Guys in your Industry.

Every industry has their big guns. They have the market and followers. They have the audience you want. Follow them and Build a relationship both with them and their followers who you are interested in.
Create a relationship first, sell later.

You can follow me on Instagram.com/TheoracleVA

The video below was recorded live

3 Steps to Get Leads on LinkedIn

We hear a lot about leads and more leads. People tell stories how they got clients from different social media platforms and all that. Today I would like to share my own story of how I get leads on LinkedIn. I had Facebook Live video where I described this you can watch here : Facebook.com/TheoracleVA/videos

Here it goes…

1. Take note of those checking your profile, try to improve your KLT(know, like and trust) factor.

When you get notifications from LinkedIn that your profile has been viewed, what do you do? How Important is this information to you?

For me it tells me:

– I’m attracting attention.
– that there’s something about me that interests someone or other people.
– They are interested in what I’m offering or probably have.

It’s not enough to get this notifications… You have to make them count. Don’t let LinkedIn down. Convert these people.

This is how to convert your profile visitors

Go to the profile of the visitor. Find enough information about the person, read their posts, check out their updates, see what they are interested in e.t.c

Doing this will help me package my offer to the person when we start the conversation. It should help you do the same too. You need to know the person and so you can build him or her to take action.

When you finally get in touch, you already have something of interest to talk about from your research on the person.

Break the communication barrier.

Don’t start with trying to sell something. I repeat don’t start with trying to SELL. Give this new relationship time to grow.

Build your KLT- know, like and trust factor then it becomes easy to sell. You can offer services for free in the beginning. Later on you can ask to be paid.

2. Be active on LinkedIn. Take note of your friends updates and that of their friends.

Pay attention to what’s happening in your niche and network. When you notice something interesting get in touch and try to build a relationship as we have talked about above.

Do this frequently. If you have an E book give it out. It improves your relationship and grows your authority.

3. Participate in LinkedIn groups: Be where your market is and your customers are. Listen to issues people have in the group. Continue to work on building more relationships again using the steps already mentioned above.

Relationships first. Sell after.

I hope this helps. Would love to know your thoughts on this. Any questions just ask me.

Reach me here: Facebook.com/TheoracleVA Twitter.com/TheoracleVA Instagram.com/TheoracleVA

You can watch the videos here
https://www.facebook.com/TheOracleVA/1854981844717520/

[Video]: 5 Ways I get Clients on Twitter

Businesses only survive if there is a steady stream of clients. How do you generate this stream from Social media? This video tells how I do it on Twitter and how you can too.

To watch click here

[Video]: 9 Things to Work on to improve your Social Media Strategy in 2017

Designing an effective social media strategy to help you achieve your goals can be a real challenge. In this video post, I share a few things that can help in 2017. Things you can use to make sure your social media marketing efforts are headed in the right direction and having the biggest and right impact.

Click here to watch.

 

Black Friday Sales: How to take advantage and Sell with Social Media

The date changes every year but it is celebrated on the fourth Thursday of November. This year’s Black Friday falls on November 25, 2016.

Stores use this date to attract customers with discounts and promotions on various items truly comes to life with online shopping. On e-commerce sites, special sales don’t just stop on Friday, but continue through the weekend till Cyber Monday, a day dedicated to discounts on electronics and technology.

Facebook alone had 240% more referral traffic on Cyber Monday compared to the rest of the year! We think it’s safe to say that brainstorming social media marketing tactics to tie in with these shopping extravaganzas should be at the top of your to-do list for your small business!

According to a survey by Comscore, in 2015 users spent about 11 billion dollars online in just about 4 days, showing an increase of around 15% year on year. Can you imagine that? What does this mean to you? It means that every business person must prepare strategies to apply to their business. Be creative. Be visual. Your message should be interesting and straight to the point. Here’s how to tap into this shopping frenzy and get the most benefit from it.

Instagram: Give your Facebook advertising campaigns a boost by selecting Instagram as a placement for your campaigns. Also be sure to use appropriate hashtags ( most common and most important this time is #BlackFriday) and post frequently to increase the reach of your content. Think conversions, have a great call to actions.

Twitter: While many in the tech sector are down on Twitter lately, it can still prove to be an effective platform for both brand development and lead generation. [Tweet “Convert users talking about your products into customers and capture more traffic with Twitter ads”]. Promoted Tweets are more expensive than Facebook ads, but it can be extremely profitable if you want to remarket to existing users and custom audiences.

Pinterest: A powerful platform in the ecommerce world, Pinterest has truly become a unique platform for both social media & organic search. Optimize your pins for search within Pinterest and externally (Google & Bing). Give your campaigns an extra boost with Pinterest ads and promote specific products you want to push during the sales weekend.

LinkedIn: It may seem dry, uninteresting and unorthodox but LinkedIn can be awesome too. Consider LinkedIn as a vehicle for marketing during this period of time, but it makes perfect sense in the B2B realm. Offer discounts and advertise exclusive promotions to targeted prospects via InMail campaigns. It’s time to put that LinkedIn Premium membership to use.

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Facebook:  Still the king of the social media world, [Tweet “Facebook should be the focal point of your social media marketing plan this upcoming Black Friday and Cyber Monday”]. Not only does it have the largest reach of all social media platforms, but it has the most robust advertising suite and targeting options. Use this to your advantage and create a myriad of campaigns, while at the same time remarketing to both your site’s traffic and email lists using the website custom audience tool.

Facebook Ads, positioning and targeting: Market to people that “Like” relevant other brands. Lookalike audience (using the custom audience tool again these are lookalikes of your mailing list – they equally could have been fan lookalikes) and of course Facebook will often surface messages about new likes and shares of ads to friends’ newsfeeds

Pay attention to Age and geographic location – every ad should focus on targeting those individuals more likely to respond.

Right hand ads don’t work as much as desktop newsfeed and mobile newsfeed.

For Africans, its basically a mobile only market. Mobile ads are really working at the moment, a focus on mobile is essential.

[Tweet “Have you heard of Facebook Offers?”] They are massively under utilised so are quite a novel item for users in newsfeed. Reach is not too shabby and it’s easy to add a little ad budget to them to further extend their reach. The other very nice thing with Offers is that they are a lot stickier in terms of viral reach because Facebook surfaces messages about offer claims in friends’ newsfeed and also asks the user if, having clicked on the offer, they want to share it. And the other great thing about Offers is that Facebook emails your offer to those who click on it plus sends another reminder email just before the offer expires. Cool right?

I hope this helps you…Read, Strategize and Conquer.

If You would like me to rework your social Media strategy kindly email : TheOracle@vycade.com

 

How The Donald Trumped Hillary Clinton: Business Lessons From The US Elections.

Hope you now know who won the US Presidential elections?

You know Barack Obama right? You know how he won his election using Social media effectively? Well we have another Social Media Candidate that just won the election. Donald J Trump trumped Hillary Rodham Clinton. What can we learn from this?

I am not a Donald Trump political candidate fan but I am a Donald Trump the business man fan. After the shock defeat of Hillary Clinton, I decided to do a mini post-mortem and share it with you. How did this guy win? How did all the polls miss it?

The Audience and The Problem: The American people were tired of unfulfilled promises. They wanted their jobs back, they wanted good paying jobs, they wanted cost-effective healthcare, they wanted their country and their destiny in their hands and a great future for their family and kids.

The two candidates had one goal which was to become President to solve the problems. Now to achieve that goal they had to convince the electorate that they knew what the issues were and had solutions to them. They created a strategy to achieve their goals but Trump was elected. Let’s see how he did it.

1.Solution system: Clinton used System/Status Quo centered strategy to create her solutions. She looked at what worked before and tried to improve on it. While [Tweet “Donald used Client-centered strategy.”] He looked at what the clients wanted, captured it in his message and then delivered. Because he sounded interested in the American people no one cared if he didn’t have experience. Both strategies were put to the test and we know the results. strategy to create her solutions. She looked at what worked before and tried to improve on it. While Donald used Client strategy. He looked at what the clients wanted, captured it in his message and then delivered. Because he sounded interested in the American people no one cared if he didn’t have experience. Both strategies were put to the test and we know the results.

Action Steps: Think of your clients first. Your clients should be the center of everything. Focus on delivering distinct solutions that they really want. Listen to them. Listen to what they are saying and what they are not saying.

2. Understand Your Audience: Clinton knew the audience, the American voter but didn’t understand them. [Tweet “It’s one thing to know them but another to understand them.”]You can only understand someone if you study them. Trump gave time to understanding. He employed analysts and other experts to psychoanalyze and tell him all they could about his audience, their interests, their pain, their fears, where they hang out, how they spend their time, even the type of TV shows they liked to see. He got all that he needed to develop the right strategy for the audience he needed to win.

Action Steps: Know, Study and Understand your audience. You cannot hit a target you do not know. You cannot speak to an audience you do not understand.

3. Build a community: Trump created a movement of people. People want to be part of a community, something larger and bigger than them. Trump provided this.

Action Steps: [Tweet “Communicate, connect, and engage with your audience. Build a community.”] Give them something larger to fight for. Make them feel that they are a part of the family.

4. Use the words of your audience: [Tweet “People connect with people who talk like them”], use similar words to them. Trump is not politically correct. He did too many wrong things but it was this ‘political incorrectness’ that got him this far. He cursed on air. He insulted people without looking back. Crazy right? But his audience does not think so. They do not care about all that. They think he was just awesome. He spoke to them in the words they understood. The words they use in their everyday conversation. This brought him closer to them and made them feel so much like him.

Action Points: Sell with your words. Every audience has its key words. When they look for solutions to their issues they look for certain words. Know those words and use them. Know the language of your target audience. Talk straight to them in the words they know and understand.

5. Emotional Marketing: While Clinton was selling the way she knew how – the political way, Trump was selling like a business man. [Tweet “He knows buying is an emotional decision”]. Clinton sold to their reasoning. Trump sold to their emotions. Fear and Pain were his major marketing points.

Sometimes it’s good to think outside the box: This was the only way Trump knew how to think because he was outside the system. Clinton was part of the system so she continued with her inside the box thinking.

[mailerlite_form form_id=4]

6. Be news worthy: With Trump, You don’t have to be correct to be in the news. Trump is the most controversial candidate I have ever seen and his ‘controversiality’ put him in the news all the time. He was awesome with capturing media attention. Turning every situation into a media sensation. Clinton played it too safe so she had to buy media attention with ads. Trump didn’t care about safe. He just said it as it was to him. He had more people talking about him than there were talking about Clinton even though not all they said was positive. Even the Clinton campaign slogan Love ‘Trumps’ Hate still mentions his name.

Action Point: I am not saying become like Trump and start telling stories that are not true as this could ruin your brand. All I am saying is find out what news worthy gist your audience would love and then give it to them. Be creative with your messages and content. Let it be full of value for your audience.

7. Social media: Trump used social media to air his views a lot and his fans just did the rest for him. It positioned him as a voice for a section of the populace no one was listening to. Finally, this group felt they had a messiah they could connect with.

Action Point: Use social media platforms strategically. [Tweet “Position yourself as a voice worth listening to.”] Be where your audience is and engage with them.

Thanks for reading. Do not ignore all we have talked about here. Implement it. Don’t be like Hillary. Would love to hear about your journey to success.

If you have issues with social media and how to use it effectively in business or you would like a social media audit and assessment, kindly let me know. Mail:TheOracle@vycade.com. You can get my new book: 33 Strategies of Social media here

From Prospect to customer

 

You go for a function and you notice this beautiful lady that you like and have been trying to get close to for a long time. You see her and you feel this is your chance. You walk across the room to her to start up a conversation. After the pleasantries you start. As the discussion continues, another man walks across to you guys and she introduces him as her husband. Your heart sinks.

You compare the man to yourself… He is tall, you are short. He is well built, you are pot – bellied. He is extremely dark in complexion, you are light skinned. You like the woman and you would have wanted more than just to be her friend but she is already spoken for. Prospecting is just like this.

You know how she looks, sounds and walks like. You know where she works and where she hangs out. [Tweet “Just as you look for the woman of your dreams, you also look for the client of your business dreams”] The client that your business has solutions for…that would most likely need your product. Do you know how they sound, look, or walk. Do you know where they work or hang out?

You feel she is the woman of your dreams but you also have to make sure you are the man of her dreams if not no deal. The prospect already knows what they want. If it doesn’t agree with what you are offering no deal.[Tweet “To convert prospects to customers Your prospect has to feel you are what they need right now”] You have to answer those internal questions they might not ask you.

Even Jesus Christ knew who he was sent to “… the lost sheep of Israel” It wasn’t easy but it was worth it. Proper prospecting is not easy but the results are always better and more rewarding. It’s alot better than shooting blanks. [Tweet “You have to know who your business is supposed to help and then go after them.”] A prospect is someone that fits your customer description, needs your offer and will most likely be able to pay for your offer. If they do not have this 3 characteristics they are not going to become customers.

Action Point: [Tweet “Know your prospect. Know those who would most likely to pay for your offer”] Social media can help you know more about your prospect so you can market to them better. Do a proper client/prospect analysis and then target them with all you know about them. Where they live, how much they earn, the type of work they do etc. With the current list of customers you have you can generate another set of prospects. Just upload the list to Facebook and find/create similar audiences or prospects to your customers and market to them too. They would convert easily.

Prospecting is a very important part of the customer acquisition process. Many fail to do this either because they are lazy, they would rather just continue in their regular way that yields no result or they do not know about this. If you do this more often you would stop trying to sell snow to the Eskimo, which is more difficult and start selling butter to the person that has bread – which is a lot easier. You would begin to close more deals and have less headaches and bad dreams.

[Tweet “Remember Strategies win battles not weapons.”]

Let me know your thoughts.

[author] [author_image timthumb=’on’][/author_image] [author_info]I am a Business & Healthcare Social Media Strategist. I manage Social Media accounts & help people use social media profitably to attract prospects and convert them to paying customers growing businesses to 6 or 7.[/author_info] [/author]

Sell Like The Zuck

Like him or hate him, Mark Zuckerberg just has the magic touch. His ideas are just fantastic. This 32 year old husband, father, Programmer, Jeans – Wearing Business Executive and Facebook Founder knows how to make people grow his business.

He turned a boring subject called Tech into an interesting one known as social media. [Tweet “If you were able to learn his strategies and then use them in Real estate you might have another Facebook in your hands and this time in the Real Estate industry.”]

Let’s look at how he took the Tech Industry by Storm.

[Tweet “Mark created a system of plans, invited the best heads and hands to join him and then created a beautiful user-friendly site where people could easily provide their information without hesitation.”]

He provided a platform for people to talk so much about themselves, what’s happening to them and what they were feeling. He then encouraged the subscribers on the platform to invite others to join them because he knew that when your friend asks you to be part of something you would most likely join. He also made it extremely easy to invite them.

As the site subscribers grew he would provide even more tools and services to help subscribers talk more about themselves and you can imagine the growth he saw because people like to talk about themselves. He didn’t talk about himself or what he did. All he did was make it possible for others to talk and he made money from them doing so. He turned a simple social platform into a giant business tool. This fantastic system when deployed in Real Estate will look like this:

You create a Real Estate site platform, a subscriber site where you provide a bait for people interested in Real Estate that come to your site to chew on.

You provide an opportunity for them to invite others to join in effortlessly and as your subscriber base keeps growing you keep marketing and selling Real Estate to them. As long as you keep providing the bait this system would just continue to grow and grow your subscriber base and income from your purchasing clients.

Try this out and let’s see how it goes.

[author] [author_image timthumb=’on’][/author_image] [author_info]I am a Business & Healthcare Social Media Strategist. I manage Social Media accounts and help people use social media profitably to attract prospects and convert them to paying customers growing businesses to 6 or 7 Figures.[/author_info] [/author]

7 Habits of Highly Effective Real Estate Investors

Investing in Real Estate can be exciting and scary at the same time. You never know if you are going to make it or not. But what if you could rewrite that script. What if there was a way to win every time? If you want to win every time you would need to fix your real estate investment habits. Your habit can

If you want to win every time you would need to fix your real estate investment habits. [Tweet “Your habit can make you or break you.”] It controls everything even your investment style.
Effective investors have been doing it a long time and they have certain winning habits that we gonna explore in a minute. Highly Effective Real Estate Investors have a…

Highly Effective Real Estate Investors have a…

1. Habit of Goal making: They always have things they want to achieve per time. Once they achieve it they move on to other goals.

2. Habit of Planning: They always make written plans to achieve their goals. [Tweet “A goal without a plan is just a wish, they know and so they make plans.”]

3. Habit of Learning: Proper education improves investment outcomes. They always learn all they can about the particular real estate investments before getting involved. [Tweet “They read, they study, they listen”]. They source for information always.

4. Habit of Systemizing: Highly effective people work with systems – a great workable result oriented system. It’s no different for real estate investors.

5. Habit of Consulting Experts: Highly effective real estate investors always consult experts. An expert in an area knows a lot about that area.[Tweet ” Real Estate investors always seek expert advise.”]

6. Habit of Always Checking: Opportunities come up every time, highly effective real estate investors know this and so they are always checking. They are always on the lookout for new openings.

7. Habit of Starting Small: When opportunities are discovered, they do not just jump into it. [Tweet “They take their time and they start small and then increase their stake gradually.”] Start small, grow gradually.

These are time tested habits that have yielded results over time. [Tweet “Real Estate Investing can be a success always if you develop the 7 habits and follow them diligently”].

Let’s hear how you implement this. [Tweet “Remember, strategies win battles not weapons.”]

 

[author] [author_image timthumb=’on’][/author_image] [author_info]I am a Business & Healthcare Social Media Strategist. I manage Social Media accounts & help people use social media profitably to attract prospects and convert them to paying customers growing businesses to 6 or 7 Figures.[/author_info] [/author]

Social Media For Real Estate

Real-Estate-Social-Media-Marketing

This is a long post of how I use Social Media for real estate accounts that I manage. Just a few tips. I first posted this in a closed facebook group for social business that I manage.  To get in Click SocialmediaSWAT 

First read my 20 Social Media Tactics and then read my post on Social Media and Fashion‬ ( I tried not to repeat things I have already mentioned in previous posts) then you are ready to continue with this…

You need to know and understand your real estate onions first before your practice this. Understand that the industry is location specific. what works in kuala lumpur might be slightly different from what works in abu dhabi. But the basic principles of real estate marketing and creating good experiences are the same. So here we go.

One thing I have noticed in this industry is that many times everyone is trying to sell the same property. So you can do a little competitor analysis.

[Tweet “-What social channels are your clients and prospects using?”]
-What social channels are your competitors using?
-What type of content are your competitors posting?
-What level of engagement are your competitors getting?
-What tone of voice are your competitors using?

The goal is not to be louder than the competition on social media – [Tweet “the goal is to BE more social, more engaging,”] offering something better that would help you win more. Keep it real and talk like a human.

If competition is too much you might need to differentiate and go into a particular niche.

1. Have a Content Strategy
Ask yourself, ‘what type of content would be most relevant for my brand, for my audience and where am I going to get that content?’ Next, create a content grid or editorial calendar where you can map out topics you plan to post about over the next 30-60 days. Curate content by using Google Alerts or by creating specific lists on Twitter for specific types of content you’d like to re-tweet or re-post.

Remember to create and use local content. Show photos of the areas around your clients or around where the property is. If there are great attractions at the site , show it.

1B . Post frequently. [Tweet “Use the 80-20 rule for posting.”] Post 80% helpful and valuable posts for your audience and 20% post about yourself and your business.

2. Use Ads
Facebook’s Ad Platform allows you to create custom audiences to market and re-target this content to the following audiences:

People who have visited specific pages of your website up to 180 days ago.
People on your email database who fit the target market description.
People in or around specific suburbs you service who are interested in certain lifestyle interests or who fit a certain age group and demographic description.
A “Lookalike” audience can also be created whereby Facebook will find similar people to those in your above custom audiences.

FB ads + Email marketing is an awesome combo.

When using facebook or other social media platforms Tag well, especially those you know are already interested in real estate, use locations well too

3. Get leads to market to.
Give out irresistible great offers for free and then use it to capture leads of people interested in real estate. Market to these people, invite them to join you on your social media platforms. Create a newsletter for them, Give them freebies and communicate frequently with them. Be their friend. Selling is about relationships. Offer them exclusives.

4. Use photos and videos: Give a virtual Tour
Your clients’ time is precious, and they want to understand as much as possible about a property prior to visiting in person. Virtual tours are a great way to give a comprehensive, accurate preview of the property for potential buyers.

I do this with my samsung galaxy s5. Apps like Flipagram and Magisto can help you turn your great photos into slideshows or video.

5. Use Emotional Storytelling.
[Tweet “Utilize emotional storytelling with compelling copy and powerful visual elements.”] People respond to stories – tell a good one. Talk about a client’s need and how you satisfied it, show pictures of the happy couple and their baby ( this is classic) and clients will flock to you.

6. Get Known, Liked and Trusted
Trust is a big issue in this business…Testimonials are tremendous trust signals. Showing that real, live people endorse your services means the world to potential clients.

When a client has had a great experience with you, reach out to them and ask for a testimonial. If possible, try to get a photo of them as well. Make the most of these testimonials by placing them strategically on your website and sharing them now and then on social networks. Facebook pages has an area for testimonials.

7. Incentivize Your clients.
Provide incentives for past clients to refer you to future ones if possible have an affiliate marketing system.

8. Connect with Industry leaders
This is quite important to improve your trust quotient. Connect with them on platforms like Linkedin and share and comment on their posts providing real value to boost your visibility and relationship.

Remember Strategy wins battles not Weapons.

[author] [author_image timthumb=’on’][/author_image] [author_info]I am a Business & Healthcare Social Media Strategist. I manage Social Media accounts & help people use social media profitably to attract prospects and convert them to paying customers growing businesses to 6 or 7.[/author_info] [/author]

What is Social Selling?

social selling

What is Social selling? What does it mean when you say You sell on Social Media? Just putting up a product photo on your timeline with a price tag and hoping to see your bank credit alerts is like stopping someone on the road, giving him your product and expecting to get paid.

So many people claim to do Social selling but they actually do what I described above. They do products pushing and then wonder why people refuse to buy. Then they claim the social selling practice does not work. How wrong can you be.

Social selling actually works but not in the way you expect. It is actually an indirect sales channel not direct. So if you don’t understand it and what the outcomes may be, you would be disappointed.

The key to social selling is not selling itself but being social that is why it is ‘social selling’ not ‘selling social’. First be social and then sell not the other way around. But what many of us do is we sell first and then try to be social thereafter. Wrong!

Social selling is about helping people. So Attract them, Engage them, and then Convert them. It’s about asking people who Know, Like or Trust you to buy their solutions from you. It’s about seeking connections first before you seek for transactions. It is about listening to pains, needs and wants and then providing value to satisfy them. It is not about Products Pushing. No it isn’t.

Consider It Sold

Why Your House is not yet sold and what to do about it.

consider-it-sold

“I have a property I have been trying to sell and I have done everything possible and yet haven’t been able to get any sale. What could be the reason?”, Kasali said.

Is this your situation? Then today is your day of Salvation.

Why is your property not getting any attention or being sold? There’s nothing more frustrating than having a property that is just sitting there without sale, gathering dust. The reasons are many why you haven’t had a sale. You might be overlooking something or you may have failed to do something. It may also just be a slow or down market. So, which is it?

If your property has been on the market for a long time without a bid or sale it could be due to the following and here’s what to do about it.

1. Your House Looks terrible: Who would buy a terrible, ugly looking house? The roof is falling apart, the tiles and sink in the kitchen and toilet are all broken or not available. Would you buy a house that looks like that? Well, you might if the price is really low. But if it’s priced appropriately but looks terrible, It’s important to do a little work it. Paint it, fix, make it look good and package it like a product. Everyone loves something that looks great, make your house look great and you would probably get it sold soon.

2. House priced Too high: You might say I have a great looking house yet it has been available for too long without a sale. What could be the problem? Could it be that it’s not selling because it’s over priced? Do a comparison and try to price appropriately.

Could it be that it’s not selling because it’s over priced? Do a comparison, find out if it’s over priced and if it is try to price appropriately and represent to the market. You just might get it sold.

3. Poor Marketing and Advertising: No one would buy a product they do not know is available. How many people have heard of your property? How many people have come to check it? What platforms do you use for marketing? How frequently do you market and advertise? How frequently do people come to check it out? You might need to refresh your marketing and advertising to get better results.

Create a proper marketing and advertising plan to achieve sales. Try using videos to show case the best qualities of the house. Use social media well…Seek advice and talk to agents. If possible work with a team,get real estate marketers to help you sell.

Try these tactics and I’m sure you would be selling soon.

Let me know your thoughts.

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