Tag Archive Socialmedia

8 Powerful Social Media Content Creation Tools

I did a video of this. I had to share here since many of you missed it.

Click the link below to watch.

I would love to have your comments. Please like and share.

If there is anything you would like to share with me or want to discuss your social media marketing and management..lets talk on whatsapp 08067804212

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Listen to what she has to say about what The Oracle teaches

Social Media Week Lagos 2019

Social Media Week Lagos is produced by Afrika21. It is a week long conference that provides the ideas, trends, insights and inspiration to help people and businesses understand how to achieve more in a hyper-connected world.

This year from February 4 – 8 2019 we were at Landmark Center at Social Media Week Lagos with the theme, Stories: With Great Influence Comes Great Responsibility.

So I attend this every year. I speak at some and I listen at others. It’s always a great opportunity to learn, network and meet colleagues.

Olorisupa girl and I.

Here I was taking questions and supporting a friend of mine, Queen Esohe Igbinoba at her presentation on Story Telling.

We do it again. Me and the Tallest model in Sub Saharan Africa.

Nobel Igwe, CEO of Nobs 360 and I. My paddy gaan. Igbo Amaka.

Basket Mouth showed up and he asked me for a photo. I had to quickly help him out. 🤣🤣🤣

Now who is this? At that time Lagos Gubernatorial candidate Babajide SanwoOlu.

Uriel of Big Brother Naija. She shared things about herself and her mum that made me look at her way differently.

Normally I don’t like Danfo buses but here at Social Media Week Lagos… I loved this look.

Hey…TeeA himself. He just sneaked in and sneaked out.

That’s Lolu of Big Brother Naija. This guy was Molested when he was 5 years old.

Found out there was no daddy anywhere.

But he kept on taking life’s circumstances and getting positive results.

I had a great time at this year’s event. Learnt alot and networked well.

Let’s do this again next year.

See you guys.

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Lucky Ikhuese had this to say about The Crush Your Competition Master Class with Victor Anyanwu, The Oracle.

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Here is Olatunji Opabi… After getting great value, She says I should bill more 😂

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Lara Adebisi CEO of Tee Mac Fabrics giving us a piece of her mind.

5 things you can do to turn your social media visitors to buyers.

You get visitors on your Social media and web pages, right?

SO when they come, read your posts, like and comment, then what?

What do you do with all that visitor traffic?

Look at your analytics, how many people visit you daily, weekly, monthly?

How do you turn them to buyers?

Here is my advice…

1. Content Hack
Stop producing content for yourself. Your COntent is for your audience.
Talk in the language of your audience. Use the words they will understand or are used to.
If possible, Use the local terms for people to understand.
Once you understand content is not for you but for them you’ll create more content that would make them visit your page. This increases the possibility of you converting them.

2. Emotion plays a major role.
Communicate from the bottom of your heart. Posting on Social Media should be like having a conversation because that’s what it is – a conversation. Solve problems. Talk about something people are dealing with. Be Real. People can tell when what your communication is Real or Fake. Talk from the depth of your heart.

The type of content that will go viral is Emotional content. Content that connects with the heart, not the head. You can use emotions to your advantage…your posts can pushup different emotions like frustration, anger, embarrassment, delight etc and these can lead to some serious discussions.

3. Social Proof

This describes a psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behaviour in a given situation. Smart marketers know that social proof is the marketing tactic for easing the minds of worried customers.
Getting testimonials is social Proof. People see others who have used your products or services and tend to trust you more or believe that since you have done for others so you can probably do for them.
The number of followers interacting and telling people how happy they are working with you is also social Proof. It could also be a celebrity appraisal, a referral, Facebook review/recommendations, LinkedIn recommendation. etc

People want to make sure you’re the real deal before doing business with you. Social Proof makes it very easy to get that trust.

4. Give your audience Fish. Your fish is that thing that will attract your audience.  This could be a cheat sheet, a free webinar, free tools etc.  Attract them with great big fish (value). Once you have their attention it is very possible to convert them. People who consume your valuable Fish will most probably buy from you.

5. Scarcity principle: This psychological principle of persuasion coined by Dr. Robert Cialdini means the rarer or more difficult to obtain a product, offer, or piece of content is, the more valuable it becomes. Because we think the product will soon be unavailable to us, we’re more likely to buy it than if there were no impression of scarcity.

People act faster when they know things are scarce. Learn to use the scarcity principle. Let people know your product will not last forever.

If you’ve done all these. Here’s the last one.

6. Call To Action: Tell people what you want them to do. Call or dm you? You want a comment, share or like? Say it. If you provide a link you want them to click on, indicate with ” please click here”. Many posts are made with people not knowing what steps to take after reading. Don’t waste this opportunity. Show them where to go.

These steps can help you get exposure and get more conversion. Try it and let me know how it goes.

 

I can be reached on Instagram.com/Theoracleva

How to be Omnipresent on Social Media and not be overwhelmed.

Can Someone be Omnipresent, Online everywhere at the same time?

If you want to sell on social media you need to be. Be like water. Be everywhere.

It’s not easy to be everywhere, but if you truly want to make a mark, be rememberable and unforgettable you need to be everywhere that matters.

 First, know who your clients are and then be on every platform they are.

Have you heard of the ODAS method? One method I use to get the best out of Social media being everywhere and yet not be overwhelmed is the ODAS method.

ODAS stands for Outsource, Delegate, Automate and Schedule. 

Outsource: to obtain (goods or a service) from an outside supplier. Simply put, letting someone else do of your marketing work for you. Learn to outsource things you hate doing. Like client follow up, reminder messages, welcome messages etc. You can also Outsource your weaknesses if you are not great with graphics by all means Outsource to someone better.

Delegate: to send or authorize (someone) to do something as a representative. What is the fun in doing something another can do when you could rather be doing what others can’t? Just like outsourcing, delegate what you are not good at or what another person can do. Let someone else who is better than you deliver the value you want while you focus on other major tasks.

Automate: to make a process operate by machines or computers, in order to reduce the amount of work done by humans and the time taken to do the work. Automate tasks that you can. I use an app, IFTTT alot…it automates a lot of my processes…I can post on one platform and then IFTTT handles the rest.

Finally,

Schedule: arrange or plan (an event) to take place at a particular time. You are going to be busy on a particular day or time and yet want your post to go out as if you are there live? Just Schedule it.

Social Media is full of scheduling apps link Buffer and Hootsuite, Planoly for Instagram etc. Even Facebook page has a ‘Post schedule’ feature.

So are you ready to be Omnipresent online?

Thanks for reading. You can watch the video of this training by Clicking here 

If you have questions call or whatsapp 08067804212  or send me a message on Instagram.com/theoracleva

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