Tag Archive Updates

Instagram launches IGTV: Takes Fight to YouTube

Instagram which now has 1 billion monthly users has been competing seriously with Snapchat, It is now ready to compete head-on with YouTube.

Instagram has launched Instagram TV, IGTV to allow users to upload videos up to one hour in length, up from the previous one-minute limit (boy, that 1 minute was such a headache) and to house the new longer-form videos from content creators and the general public.

This new service is accessible from a button inside the Instagram homescreen, as well as a standalone app.

I was at the launch even though I came in 3 hours late but I have been playing with the new app looking around it since yesterday.

Download it and let me know what you think.

Update your Instagram app you can also enjoy IGTV from there.

I can’t wait to see where this is all going. Competition is good for us consumers.

With what Snapchat is going through because of Instagram Should YouTube be scared?

Let me know your thoughts.

By the way, My name is Victor Anyanwu and they call me The Social Media Oracle.

If you need help with anything Social Media, Marketing, Management, Content Creation, Online Reputation management etc let me know. I can be reached on WhatsApp 08067804212

How Instagram Works;The Instagram Feed Ranking Algorithm: How Instagram Decides Posts You See

So my wife calls me one day and says, “You don’t even like my posts on Instagram at all, why?” I was shocked because I didn’t know she had posted anything and I didn’t see any post from her in my feed.

Did you ever notice that just like facebook you were missing out on a lot of your friends’ posts on Instagram?

The Facebook Company decided to work on that. Well, they now run the platform using some type of algorithm, yes the famous word.

Instagram now believes they have fixed the problem and say relevancy sorting has led to its 800 million-plus users seeing 90% of their friends’ posts and spending more time on the app.

Hmmm! I don’t think I see 90% of the posts of people I follow but if you do see on your own feed, I would love to know.

Instagram has never explained exactly how the algorithm chooses what to show you until now.

This is according to TechCrunch.

Instagram’s Feed Ranking Criteria

Instagram learns from your past behavior to create a unique feed for you. Even if you follow the exact same accounts as someone else, you’ll get a personalized feed based on how you interact with those accounts.

Three main factors determine what you see in your Instagram feed:

  1. Interest: How much Instagram predicts you will care about a post, with higher ranking for what matters to you, determined by past behavior on similar content and potentially machine vision analyzing the actual content of the post.
  2. Timeliness – How Recent the Post is: How recently the post was shared, with prioritization for timely recently shared posts over weeks-old ones.
  3. Relationship: How close you are to the person who shared it, with higher ranking for people you’ve interacted with a lot in the past on Instagram, such as by commenting on their posts or being tagged together in photos.

Some Instagram Truth Claims

Instagram had a press conference where they explained all these. They also said the following:

  • Instagram does not hide posts in the feed, and you’ll see everything posted by everyone you follow if you keep scrolling.
  • Instagram doesn’t downrank users for posting too frequently or for other specific behaviors, but it might swap in other content in between someone’s if they rapid-fire separate posts.
  • Shadowbanning is not a real thing, and Instagram says it doesn’t hide people’s content for posting too many hashtags or taking other actions.

These statements back up what I have been teaching about How Instagram works. I hope these statements make it clearer how Instagram shows your posts and how to make sure you take advantage and enjoy it. Thank you for reading.

Any questions? I can help with anything that relates to Social Media and Online Marketing. Let’s talk, you can reply this email or on whatsapp 08067804212 . You can send me a dm on Instagram.com/TheoracleVA. Kindly share this post so others can read too.

Social Media News May 14

Facebook Enhances Live Broadcasts With Persistent Stream Keys, Crossposting, and Live Rewind Tools:

Facebook introduced three new live video updates that are focused on making it easier for publishers to go live on Facebook.

The company is currently testing the ability to rewind live videos from pages while broadcasting and plans to roll out this feature globally.

In addition to Live Rewind, Facebook also rolled out the ability to crosspost live videos to multiple Facebook pages as an original post.

Instagram Adds More Tools for Connecting and Communicating With Customers:

Instagram added new call-to-action buttons and a better way to organize Instagram direct messages. Important new customer messages sent to a business account can now be found in its main Direct inbox, instead of a pending folder. Users can also star and filter messages. In the coming weeks, Instagram will begin testing quick replies that will allow admins to easily respond to common questions.

Instagram also debuted new action buttons, which allow users to complete transactions through popular third-party partners without having to leave Instagram. The new action buttons are currently only available with select business partners such as Eventbrite, Fandango, Booksy, OpenTable, and others, and additional partners are coming soon.

Instagram provides a step-by-step instruction of how to add Action Buttons to your business profile.

Instagram Tests Native Payment Option:

Instagram is testing a native payment option within the app with a limited set of partners and businesses.

TechCrunch reports that users will be able to register a debit or credit card and security PIN as part of a profile and use the payment feature at restaurants or salons when reservations or appointments are booked within the Instagram app.

The terms of service for Instagram payments are subject to the same rules as Facebook’s payment system. This rollout appears to be limited to the U.S. and the UK.

Instagram Experiments With Music Stickers:

TechCrunch reports that Instagram appears to be testing a way to automatically detect a song youâre listening to and display the artist and song title as just a visual label on your Instagram stories.

Instagram Debuts New Way to Poll Friends and Followers in Stories:

Instagram announced a new variation of its polling sticker for Stories. Now Instagram users can add an emoji slider that allows them to ask and answer questions with an animated emoji on a sliding scale instead of simply picking between two different options.

WhatsApp Enables In-App Facebook and Instagram Video Viewing and Other New Tools for iOS:

A recent iOS update to WhatsApp includes a new feature that allows Facebook and Instagram videos to play within the app. WhatsApp users will now be able to watch Facebook and Instagram videos sent to them by their contacts without having to exit the conversation thread and go into other apps.

The Verge reports that the latest iOS update to WhatsApp also includes the ability to add and revoke admin privileges from other users in a group chat and gives admins the power to edit the subject, description, or icon of a chat already in progress. WhatsApp hasn’t confirmed if or when these same features will be available for Android users.

Twitter Might Soon Add Encryption to Direct Messages:

Twitter might be testing end-to-end encrypted direct messages called Secret Conversations. While Twitter hasn’t confirmed if this new feature will launch, code for this option was discovered inside the Twitter for Android application package (APK), which is where the code for unlaunched features that companies are quietly testing or will soon make available are often housed.

Facebook Develops Facebook Avatars:

Facebook introduced personal avatars for its social VR platform, Facebook Spaces, in 2017. The VR avatars were automatically generated based on photos using machine vision and artificial intelligence, but could be customized with different facial features, hair color, skin tone, and more. Hidden code discovered with Facebook’s Android app reveals that the company may be releasing a similar feature within Messenger.

Facebook Avatars appear to be similar to Snapchat’s Bitmoji integration. However, Facebook hasn’t yet provided any specific details about the new feature other than it’s still in early development. Facebook also hasn’t yet confirmed when it will start publicly testing it.

YouTube Tests Picture-in-Picture Mode for All Users:

YouTube is reportedly testing a picture-in-picture mode outside of the app with a select group of non-YouTube Red subscribers.

You can follow me on Instagram.com/TheoracleVA for more.

All this information is courtesy Social Media Examiner.

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