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March 6, 2021

She-Digital International Women’s Summit with Alison Edgar, Ized Uanikhehi, Tonye Faloughi Ekezie, Victor Anyanwu: Women and Digital Business

She-digital-International-Womens-day-w-Alison-EDgar-TOnye-Faloughi-Ekezie-Ized-Uanikhehi-Victor-Anyanwu

She-Digital is an International Women’s Summit.

It is a FREE yearly Digital event held in commemoration of International Women’s Day.
Register here https://international-womens-day-women-digital-business.eventbrite.com or by sending a WhatsApp message to 2348177108267 now.

This is Victor Anyanwu‘s own contribution to the Sustainable Development Goals. The programme hits Goal 1:No Poverty, Goal 2: Zero Hunger, Goal 3: Good health and well-being, Goal 4: Quality Education, and Goal 5: Gender Equality.

The plan is to Empower Women in Africa Digitally. Reach, Teach, and Groom Women for the Digital Economy

This year we have

1. @thealisonedgar Alison Edgar MBE, UK’s Top 10 Business Advisor, Author, TEDx, and Keynote Speaker.

Alison Edgar MBE also known as “The Entrepreneur’s Godmother” to a plethora of the world’s most successful entrepreneurs, brings a matchless amalgamation of outside-of-the-box thinking, insight, and knowledge to the world of professional development.

Her teachings have pioneered culture change within her five-star global clientele such as Sky, Equifax, The NHS, and The Discovery Channel, where she has delivered her world-class ‘Intrapreneurship’ methodology to enhance the development of teams by helping employees to think like entrepreneurs.

In 2020, Alison received an MBE for recognition of her long-term work within entrepreneurship and business, which continues to inspire her methodologies.

Author of WHSmith Top Ten and Amazon Best Selling book ‘Secrets of Successful Sales’, Alison combines her 20+ years of experience as a top performer in blue-chip sales with her abundance of hands-on involvement transforming small businesses to provide a clear-cut methodology which has been likened to ‘The E-Myth’. The book has been recognized by The Independent as one of the top business books written by a woman.

Topic: Let’s Talk About Sales Baby

2. @zegbua Ized Uanikhehi, CEO Loose Media and Convener, Digiclan. She has spent the last 5 years changing the digital landscape through her work, using digital for advocacy and helping startups promote their businesses through digital. She has worked for and with multi-billion naira brands, international and local like CNN and Max NG, developing and working on a number of creative digital and offline marketing strategies to propel their brands forward.

Topic: Female Digital Entrepreneurship: Opportunities in Digital Economy for Women

3. @tonye_f Tonye Faloughi-Ekezie, Content Creator and Founder Simone’s Oasis.  She is an established television producer, filmmaker, and social inclusion advocate. She is also the Founder of TEEOF Media, specializing in Entertainment consultancy, author of the Ugo and Sim Sim book series, which was inspired by her children – Ugo, handsome and curious about everything, and Sim Sim, his outgoing younger sister with Down’s Syndrome.

Topic: Storify: How your LIfe’s Story can become your Life’s calling

4. @theoracleva Victor Anyanwu, The Social Media Oracle. Business and Healthcare Social Media Strategist. Fondly called The Oracle, Victor Anyanwu is Head of Strategy and Growth of The SWAT Agency where he helps brands attract prospects and convert them to paying customers. He is a Teacher and Trainer in the Digital Space and the convener of the She-Digital Summit.

Topic: Social Media Strategy, Funnels and Conversions

Together they will talk about the Digital Space, Your Life, Business, Sales and hopefully get you started in the Digital Economy

Register here https://international-womens-day-women-digital-business.eventbrite.com or by sending a WhatsApp message to 2348177108267 now.

Please invite your friends too

She-Digital…Raising and Deploying Female Digital Entrepreneurs in Africa

September 17, 2020

Instagram Hacks 2020: How to Get Your First 10,000 Followers on Instagram for FREE without Ads

10,000 followers on any Social media platform is awesome. The feeling is great, I can tell you that for free. hahahahaha.

People have always wanted this. That same feeling of seeing all those people there plus the benefits that come with it.

This is how I did mine.

Please watch this and the Part 2, please.

Do not do Follow for Follow. Do what I said here instead.

Awaiting your responses.

You can whatsapp 08177108267 and follow me on Instagram.com/theoracleva

Kindly subscribe to https://www.youtube.com/c/theoracleva?sub_confirmation=1

 

August 27, 2020

Beginners Guide to Facebook Adverts: 5 Questions to Ask before you run that Facebook Advert in Nigeria

How do I run Facebook Ads in Nigeria?

So last week someone asked me to run Ads for them. I didn’t want to because many times they have some serious issues with the whole campaign not just putting it on Facebook ads Manager.

In this post, I talk about the 5 Questions you should ask before setting up your advert especially if you are running to a Nigerian audience. Answering correctly will improve your advert result.

Running an advert is a big deal. It’s more than just putting together a post and promoting… These factors are important.

watch this video.

It’s just 15 mins, I hope you finish it

Watch and learn.

Comment what you learned.

Please follow me on Instagram.com/TheoracleVA and subscribe here https://www.youtube.com/c/theoracleva?sub_confirmation=1.

Whatsapp 08177108267 now

If you are interested in running Ads that convert click here https://victoranyanwu.com/5-things-for-a-perfect-advert-that-converts-customers-and-sells-your-product-or-service/

June 27, 2020

Bobrisky and My Facebook Ads: The Dangers of Targeting the Wrong Audience

Targeting the wrong audience wastes Time and Money.

You’ll end up creating marketing campaigns for people who want nothing to do with you and they may even make your advert account have issues.

Today I talk about Bobrisky, what to do about Targeting, and how to fix wrong targeting.

I talk about Audience Insights, Custom and Lookalike Audiences.

Watch and Learn. Click here https://youtu.be/HjHNgoRocCw

My name is Victor Anyanwu, I am Business and Healthcare Social Media Strategist.

Follow me on Instagram.com/Theoracleva, Facebook.com/Theoracleva, Twitter.com/Theoracleva, https://www.youtube.com/c/theoracleva?sub_confirmation=1 I can help you attract prospects and convert them to paying customers.

May 28, 2020

Beginners Guide to Successful Facebook Ads

We were all beginners once, If I had this when I started running Facebook Ads and later Instagram Ads in Lagos Nigeria I would have made fewer mistakes and more money.

So this is my gift to you.

My strategies are localized not imported…I teach what works for Nigerian Businesses.

Click below to watch before I take it down.

If you want Social media marketing and management help please call or Whatsapp 2348177108267

 

May 21, 2020

INSTAGRAM FOR BUSINESS COVID-19 PLAYBOOK

So Instagram released this document and statement

In the wake of the COVID-19 pandemic, people,
communities and businesses around the world are
facing a difficult time adjusting to a new way of
life. For the world’s businesses, the health, safety
and wellness of their employees and customers
is a critical priority. We also recognize that in this
complex climate, companies are facing major
challenges as their business-as-usual operations
are disrupted.


Businesses are dealing with uncertainty about
how to reach and serve their customers in
authentic ways that provide value and reassurance.
According to a Kantar survey on what consumers
expect from brands in the time of COVID-19, brands
that were able to deliver purpose in an ethical way
saw their value grow twice as much as average
brands. People expect brands to deliver real value,
act responsibly and do right by the community,
including their employees.

In this playbook, we’re sharing some creative
ways for you to be purposeful in this time of social
distancing by doubling down on digital tools,
authentically engaging with your community and
keeping open lines of communication with your
customers. To help you get moving as quickly
as possible, we’re also sharing tactical “how to”
guides to get you set up with Instagram tools.
At Instagram, we understand the gravity of this
challenge, and we want to do everything we can to
help your business connect with your communities
and customers. Let’s get started.

Download document below

Instagram covid19 Business guide Victor Anyanwu, The OracleDownload

May 19, 2020

Convert 80% of Prospects to Customers with this.

No Sales? No Problem. The 24, 3, 3, 7, 30 Strategy will convert more clients for you.

Convert every enquiry to a business opportunity. Convert every prospect to a paying Customer.

48% of Sales People never follow up. Why don’t they?

80% of sales are made on the 5th – 8th Follow up.

How many times do you follow up?

This strategy will win back Forgetful clients, Convert stubborn ones and keep you top of mind for those who really want to buy. It is an aggressive strategy that Alaba and Yaba boys use.

Watch this and learn the strategy!

Need help with social media talk to the Social media oracle on whatsapp 2348177108267

May 4, 2020

Sales Funnels – AIDA – Awareness, Interest, Decision/Desire, Action

What are Sales funnels? How do they help Businesses and Business relationships? How do they bring sales?

The online Business space is different from that of the offline business. Trust is necessary for every business deal to close. So how do you gain trust online? Funnels can help.

Get them aware, interest them, get them to desire you enough to take action.

Talk to your customers, move them down a marketing relationship funnel, Let the relationship grow and then soon enough it would be time to convert them.

Watch this video to learn the steps.

April 24, 2020

Business Acceleration with Steve Harris and Victor Anyanwu

For over an hour I had over 500 people glued to my Instagram channel watching me ask Steve Harris questions on Business and what people should do at this Covid 19 Pandemic time.

He said this is not the time to Panic but a time to add value and position yourself. The ideas he shared about Business and Content for Event and Tour Businesses was absolutely amazing.

You can subscribe to my Youtube channel and follow me across all social media platforms @theoracleva so you don’t miss out on more videos.

I can also help with Social media management, Facebook, Instagram, Linkedin, Twitter, Youtube or Facebook ads, Instagram Ads, Youtube and LinkedIn Ads we can talk on WhatsApp 08177108267

There are 2 videos see them below

April 20, 2020

5 things for a Perfect Advert that Converts Customers and Sells your Product or Service in Nigeria

If you have been having issues with Facebook or Instagram advert conversion this is where it stops. You make ads and some how no sale comes from it could it be you are going about it wrongly?

Here I show step by step how I make sure I convert every single time. There is a journey you need to take people through…today let me show you.

You can subscribe to my Youtube channel and follow me across all social media platforms @theoracleva so you don’t miss out on more videos.

I can also help with Social media management, Facebook, Instagram, Linkedin, Twitter, Youtube or Facebook ads, Instagram Ads, Youtube and LinkedIn Ads we can talk on WhatsApp 08177108267

Watch the video and let me have your comments

https://www.youtube.com/watch?v=5F995JM2hrM
April 15, 2020

Facebook Advertising Policy

1. Overview

Understanding Our Policies: Our Advertising Policies provide guidance on what types of ad content are allowed. When advertisers place an order, each ad is reviewed against these policies. If you think your ad was mistakenly disapproved, please let us know.

Common Points of Confusion: To help you build a compliant and user-friendly ads experience we’ve highlighted some common areas of confusion. Click the links below to learn more about each policy:

  1. Personal Attributes
  2. Sexually Suggestive Content
  3. Facebook’s Brands

2. The Ad Review Process:

Before ads show up on Facebook or Instagram, they’re reviewed to make sure they meet our Advertising Policies. Typically most ads are reviewed within 24 hours, although in some cases it may take longer.What We ConsiderDuring the ad review process, we’ll check your ad’s images, text, targeting, and positioning, in addition to the content on your ad’s landing page. Your ad may not be approved if the landing page content isn’t fully functional, doesn’t match the product/service promoted in your ad or doesn’t fully comply with our Advertising Policies.

What Happens After an Ad is Reviewed?After your ad is reviewed, you’ll receive a notification letting you know if your ad is approved. If it’s approved, we’ll start running your ad and you can see your results in the Ads Manager.

3. Steps to Take if Disapproved

Edit Your Ad: If your ad isn’t approved for not fully complying with our policies, you can edit it and resubmit for review. To edit your ad:

  1. Check the email address associated with your advertising account. If your ad doesn’t get approved, we’ll send you an email with details that explain why.
  2. Using the information in your disapproval email, you can edit your ad and create a compliant one. Check this page for editing steps.
  3. Save your edited changes. Once you save your changes, your ad will be resubmitted for review.

Appeal the Decision: If you can’t edit your ad or feel it was a mistake that it wasn’t approved, you can request a review of the decision in Account Quality.4. Prohibited Content1. Community StandardsAds must not violate our Community Standards. Ads on Instagram must not violate the Instagram Community Guidelines.2. Illegal Products or ServicesAds must not constitute, facilitate, or promote illegal products, services or activities. Ads targeted to minors must not promote products, services, or content that are inappropriate, illegal, or unsafe, or that exploit, mislead, or exert undue pressure on the age groups targeted.3. Discriminatory PracticesAds must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.Learn more4. Tobacco and Related ProductsAds must not promote the sale or use of tobacco products and related paraphernalia. Advertisements must not promote electronic cigarettes, vaporizers, or any other products that simulate smoking.Learn more5. Drugs & Drug-Related ProductsAds must not promote the sale or use of illegal, prescription, or recreational drugs.Learn more6. Unsafe SupplementsAds must not promote the sale or use of unsafe supplements, as determined by Facebook in its sole discretion.Learn more7. Weapons, Ammunition, or ExplosivesAds must not promote the sale or use of weapons, ammunition, or explosives. This includes ads for weapon modification accessories.Learn more8. Adult Products or ServicesAds must not promote the sale or use of adult products or services, except for ads for family planning and contraception. Ads for contraceptives must focus on the contraceptive features of the product, and not on sexual pleasure or sexual enhancement, and must be targeted to people 18 years or older.Learn more9. Adult ContentAds must not contain adult content. This includes nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative.

Ads that assert or imply the ability to meet someone, connect with them or view content created by them must not be positioned in a sexual way or with an intent to sexualise the person featured in the ad.Learn more10. Third-Party InfringementAds must not contain content that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights. To report content that you feel may infringe upon or violate your rights, please visit our Intellectual Property Help Center.11. Sensational ContentAds must not contain shocking, sensational, disrespectful or excessively violent content.Learn more12. Personal AttributesAds must not contain content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, membership in a trade union, criminal record, or name.Learn more13. MisinformationFacebook prohibits ads that include claims debunked by third-party fact checkers or, in certain circumstances, claims debunked by organizations with particular expertise. Advertisers that repeatedly post information deemed to be false may have restrictions placed on their ability to advertise on Facebook. Find out more about Fact Checking on Facebook here.Learn more14. Controversial ContentAds must not contain content that exploits crises or controversial political or social issues for commercial purposes.15. Non-Functional Landing PageAds must not direct people to non-functional landing pages. This includes landing page content that interferes with a person’s ability to navigate away from the page.Learn more16. Cheating and Deceitful PracticesAds may not promote products or services that are designed to enable a user to engage in cheating or deceitful practices.Learn more17. Grammar & ProfanityAds must not contain profanity or bad grammar and punctuation. Symbols, numbers and letters must be used properly without the intention of circumventing our ad review process or other enforcement systems.Learn more18. Nonexistent FunctionalityAds must not contain images that portray nonexistent functionality. This includes imagery that replicates play buttons, notifications, or checkboxes, as well as ads containing features that do not work, such as multiple choice options in the ad creative itself.Learn more19. Personal HealthAds must not contain “before-and-after” images or images that contain unexpected or unlikely results. Ad content must not imply or attempt to generate negative self-perception in order to promote diet, weight loss, or other health related products.Learn more20. Payday Loans, Paycheck Advances, and Bail BondsAds may not promote payday loans, paycheck advances, bail bonds, or any short-term loans intended to cover someone’s expenses until their next payday. Short term loan refers to a loan of 90 days or less.21. Multilevel MarketingAds promoting income opportunities must fully describe the associated product or business model, and must not promote business models offering quick compensation for little investment, including multilevel marketing opportunities.Learn more22. Penny AuctionsAds may not promote penny auctions, bidding fee auctions, or other similar business models.23. Misleading ClaimsAds must not contain deceptive, false, or misleading claims like those relating to the effectiveness or characteristics of a product or service or claims setting unrealistic expectations for users such as misleading health, employment or weight-loss claims.Learn more24. Low Quality or Disruptive ContentAds must not contain content leading to external landing pages that provide an unexpected or disruptive experience. This includes misleading ad positioning, such as overly sensationalized headlines or prompts for users to inauthentically interact with the ad, and leading people to landing pages that contain minimal original content and a majority of unrelated or low quality ad content. For more information on what we consider low quality, visit our Ads Help Center.Learn more25. Spyware or MalwareAds must not contain spyware, malware, or any software that results in an unexpected or deceptive experience. This includes links to sites containing these products.26. Automatic AnimationAds must not contain audio or flash animation that plays automatically without a person’s interaction or expands within Facebook after someone clicks on the ad.27. Unacceptable Business PracticesAds must not promote products, services, schemes or offers using deceptive or misleading practices, including those meant to scam people out of money or personal information.Learn more28. Circumventing SystemsAds must not use tactics intended to circumvent our ad review process or other enforcement systems. This includes techniques that attempt to disguise the ad’s content or destination page.Learn more29. Prohibited Financial Products and ServicesAds must not promote financial products and services that are frequently associated with misleading or deceptive promotional practices.Learn more30. Sale of Body PartsAds must not promote the sale of human body parts or fluids.5. Restricted Content1. AlcoholAds that promote or reference alcohol must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals, and include age and country targeting criteria consistent with Facebook’s targeting guidelines and applicable local laws. Note that ads promoting or referencing alcohol are prohibited in some countries, including but not limited to: Afghanistan, Brunei, Bangladesh, Egypt, Gambia, Kuwait, Libya, Lithuania, Norway, Pakistan, Russia, Saudi Arabia, Turkey, United Arab Emirates and Yemen.Learn more2. DatingAds for online dating services are only allowed with prior written permission. These must adhere to the dating targeting requirements and our dating quality guidelines found here. In order to be a registered dating partner, please fill out this form to begin your application process.Learn more3. Real Money GamblingAds that promote or facilitate online real money gambling, real money games of skill or real money lotteries, including online real money casino, sports books, bingo, or poker, are only allowed with prior written permission. Authorized gambling, games of skill or lottery ads must target people 18 years or older who are in jurisdictions for which permission has been granted.Learn more4. State LotteriesLotteries run by government entities may advertise on Facebook, provided the ads are targeted in accordance with applicable law in the jurisdiction in which the ads will be served and only target people in the jurisdiction in which the lottery is available.Learn more5. Online PharmaciesAds must not promote the sale of prescription pharmaceuticals. Ads for online and offline pharmacies are only permitted with prior written permission.6. Promotion of Over-The-Counter DrugsAds that promote over-the-counter medicines must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals, and include age and country targeting criteria consistent with applicable local laws.7. Subscription ServicesAds for subscription services, or that promote products or services that include negative options, automatic renewal, free-to-pay conversion billing products, or mobile marketing are subject to our subscription services requirements.Learn more8. Financial and Insurance Products and ServicesAds promoting credit card applications, or financial services with accredited institutions must clearly provide sufficient disclosure regarding associated fees, including APR percentages, transaction fees, interest rates and the physical address of the entity offering the product within the ad’s landing page. Ads promoting credit cards, loans or insurance services must be targeted to people 18 years or above. Ads promoting credit cards, loans or insurance services must not directly request the input of a person’s financial information, including credit card information.Learn more9. Branded ContentAds promoting branded content must tag the featured third party product, brand or business partner using the branded content tool. Branded content within ads is defined as a creator or publisher’s content that features or is influenced by a business partner for an exchange of value. When promoting branded content integrations, advertisers must use the branded content tool (please learn more here on how to tag the featured third party product, brand or business partner).10.a Ads About Social Issues, Elections or PoliticsAdvertisers can run ads about social issues, elections or politics, provided the advertiser complies with all applicable laws and the authorization process required by Facebook. Where appropriate, Facebook may restrict issue, electoral or political ads.Learn more10.b Disclaimers for Ads About Social Issues, Elections or PoliticsIf Facebook’s ad authorization process is available in your country, in addition to complying with the Community Standards and Advertising Policies, the disclaimer you submit for your ad about social issues, elections or politics must comply with the following guidelines. This information is provided by you during the ad authorization process and will be displayed on your ad’s header.Learn more11. Cryptocurrency Products and ServicesAds may not promote cryptocurrency trading or related products and services without prior written permission. Details on the requirements for permission can be found, here.Learn more12. Drug and Alcohol Addiction TreatmentFacebook requires advertisers who wish to run addiction treatment ads targeting the USA to be certified with LegitScript, and apply to Facebook for permission to advertise.

Addiction treatment ads include, but are not limited to: Clinical addiction treatment services or websites providing information about in-person treatment, online and in-person support groups, and crisis hotlines for those in recovery or who are seeking information about addiction treatment.

Advertisers can apply for certification with LegitScript here.Learn more13. Cosmetic Procedures and Weight LossAds marketing weight loss products and services must be targeted to people at least 18 years or older.
Ads marketing cosmetic surgeries and procedures must be targeted to people at least 18 years or older.Learn more6. Video AdsVideo ads and other dynamic ad types must comply with all of the rules listed in these Advertising Policies, including the Community Standards, as well as the policies below:1. Disruptive ContentVideos and other similar ad types must not use overly disruptive tactics, such as flashing screens.2. Entertainment Related RestrictionsAds for movie trailers, TV shows, video game trailers, and other similar content intended for mature audiences are only allowed with prior written permission from Facebook and must target people who are 18 years or older. Excessive depictions of the following content within these ads are not allowed:1. Drugs and alcohol use2. Adult content3. Profanity4. Violence and gore7. Targeting1. You must not use targeting options to discriminate against, harass, provoke, or disparage users or to engage in predatory advertising practices.2. If you target your ads to custom audiences, you must comply with the applicable terms when creating an audience.8. Positioning1. RelevanceAll ad components, including any text, images or other media, must be relevant and appropriate to the product or service being offered and the audience viewing the ad.2. AccuracyAds must clearly represent the company, product, service, or brand that is being advertised.3. Related Landing PagesThe products and services promoted in an ad’s text must match those promoted on the landing page, and the destination site must not offer or link to any prohibited product or service.

Learn more about ad quality best practices that can improve ad performance.9. Text in Ad ImagesExcessive text in ad images may result in your ad reaching fewer people or not running at all. Try to use little or no image text when possible. Visit the Advertiser Help Center to learn more about these guidelines and exceptions to the guidelines.10. Lead AdsAdvertisers must not create Lead Ads questions to request the following types of information without our prior written permission.1. Account NumbersAds must not request account numbers, including frequent flyer numbers, loyalty card numbers, or cable or telephone account numbers without our prior permission.2. Criminal HistoryAds must not request information regarding criminal or arrest history without our prior permission.Learn more3. Financial InformationAds must not request financial information, including bank account numbers, bank routing numbers, credit or debit card numbers, credit scores, income, net worth or how much debt someone has without our prior permission.Learn more4. Government Issued IdentifiersAds must not request government-issued identifiers, including Social Security numbers, passport numbers or driver’s license numbers without our prior permission.5. Health InformationAds must not request health information, including physical health, mental health, medical treatments, medical conditions or disabilities without our prior permission.Learn more6. Insurance InformationAds must not request insurance information, including current insurance policy numbers, without our prior permission.Learn more7. Political AffiliationAds must not request information regarding political affiliation.Learn more8. Race or EthnicityAds must not request information regarding race or ethnicity without our prior permission.Learn more9. ReligionAds must not request information regarding religion or philosophical beliefs without our prior permission.Learn more10. Sexual OrientationAds must not request information regarding sexual orientation or information about the sexual life of the individual, including what gender(s) the person prefers to date, without our prior permission.Learn more11. Template QuestionsAds must not request the same or substantially similar information that you could use a Template Question to request.Learn more12. Trade Union MembershipAds must not request information regarding trade Union membership status without our prior permission.Learn more13. Usernames or PasswordsAds must not request usernames or passwords, including usernames and passwords for existing and new accounts, without our prior permission. If you want to direct people to sign up for an account with your site or service, you should use the Clicks to Website or Website Conversions objective when you run your ads.Learn more11. Use of Our Brand AssetsFor ads that feature the Facebook or Instagram brands please refer to the Facebook Brand Resource Center and the Instagram Brand Resource Center to review brand guidelines and download approved assets.1. Brand EndorsementAds must not imply a Facebook or Instagram endorsement or partnership of any kind, or an endorsement by any other Facebook Company.2. Brand Usage in AdsAds linking to Facebook or Instagram content (including Pages, groups, events or sites that use Facebook Login) may make limited reference to “Facebook” or “Instagram” in ad text for the purpose of clarifying the destination of the ad.Ads should not represent the Facebook brand in a way that makes it the most distinctive or prominent feature of the creative.Facebook brand assets should not be modified in any way, such as by changing the design or color, or for the purpose of special effects or animation.Learn more3. Copyrights & TrademarksAll other ads and landing pages must not use our copyrights, trademarks, or any confusingly similar marks, except as expressly permitted by the Facebook Brand Resource Center and the Instagram Brand Resource Center, or with our prior written permission.4. User Interface ScreenshotsWhen featuring the Facebook, Messenger or Instagram User Interface (UI) in an ad, it must accurately depict how the UI currently appears and functions in product. If an action or functionality depicted cannot happen in the current product or within the current UI then it cannot appear to happen in an ad.Depictions of the UI in ads must be featured within the context of a relevant device (ex, mobile or desktop) and as permitted by the Facebook Brand Guidelines or Instagram Brand Guidelines.The UI may not be modified in any way, including, but not limited to: adding special effects, interference or animation. Glyphs or elements of the UI may not be used separately or individually.12. Data Use Restrictions1. Ensure any ad data collected, received or derived from your Facebook or Instagram ad (“Facebook advertising data”) is only shared with someone acting on your behalf, such as your service provider. You are responsible for ensuring your service providers protect any Facebook advertising data or any other information obtained from us, limit their use of all of that information, and keep it confidential and secure.2. Don’t use Facebook advertising data for any purpose (including retargeting, commingling data across multiple advertisers’ campaigns, or allowing piggybacking or redirecting with tags), except on an aggregate and anonymous basis (unless authorized by Facebook) and only to assess the performance and effectiveness of your Facebook advertising campaigns.3. Don’t use Facebook advertising data, including the targeting criteria for your ad, to build, append to, edit, influence, or augment user profiles, including profiles associated with any mobile device identifier or other unique identifier that identifies any particular user, browser, computer or device.4. Don’t transfer any Facebook advertising data (including anonymous, aggregate, or derived data) to any ad network, ad exchange, data broker or other advertising or monetization related service.13. Things You Should Know1. The Advertising Policies apply to (1) ads and commercial content served by or purchased through Facebook, on or off the Facebook services, including ads purchased under AAAA/IAB Standard Terms and Conditions, (2) ads appearing within apps on Facebook, and (3) ads on Instagram. Your use of Facebook’s advertising products and services is part of “Facebook” under Facebook’s Statement of Rights and Responsibilities (https://www.facebook.com/legal/terms, the “SRR”) and is subject to the SRR.You may be subject to additional terms or guidelines if you use Instagram or certain Facebook advertising-related products or services.2. Advertisers are responsible for understanding and complying with all applicable laws and regulations. Failure to comply may result in a variety of consequences, including the cancellation of ads you have placed and termination of your account.3. We do not use sensitive personal data for ad targeting. Topics you choose for targeting your ad don’t reflect the personal beliefs, characteristics or values of the people who use Facebook or Instagram.4. Once displayed, ads are public information. Ads may be re-shared and accessed outside of the targeted audience, including from the Facebook Page running the ads or within Facebook Products. If users have interacted with your ad, your ad may remain on Facebook products (for example, shared until the users delete it or visible to users through their account tools). If your ad is a political ad, it will be displayed in our Ad Archive. This means that Facebook may display (at no cost to you) and provide access to the ad content and creative, as well as information about the ad campaign (such as total spend and delivery data) for a period of seven (7) years from the completion of your order. Facebook may disclose your advertising content, and all information associated with your advertising, to a governmental entity or body if Facebook believes that disclosure would assist in a lawful investigation.5. If you are managing ads on behalf of other advertisers, each advertiser or client must be managed through separate ad accounts. You must not change the advertiser or client associated with an established ad account; set up a new account. You are responsible for ensuring that each advertiser complies with these Advertising Policies.6. We reserve the right to reject, approve or remove any ad for any reason, in our sole discretion, including ads that negatively affect our relationship with our users or that promote content, services, or activities, contrary to our competitive position, interests, or advertising philosophy.7. For policies that require prior written permission, Facebook or a Facebook Company may grant these permissions.8. These policies are subject to change at any time without notice.

April 13, 2020

6 things that can stop Facebook/Instagram Advert Approval and what to do about it

You get your image, your write up mix it well with hashtags then set up your ads after posting and ‘Facebook says ad in Review’.

30 minutes after…The ad is still in Review. Almost an hour or two later..the Ad is Not Approved!

What did you do wrong?

Did you step on Wrong Toes?

Any Facebook or Instagram advert that goes against Facebook’s terms will not be approved. You need to know these terms. Sometimes an advert without issues can be disapproved while one which should be disapproved would be approved. This happens because of AI that Facebook uses. You can appeal this after thoroughly checking to make sure you have a good case. Below I posted the policy overview from Facebook’s Ads Policy page. To see full policy click here

Facebook Advert Overview

Understanding Our Policies: Our Advertising Policies provide guidance on what types of ad content are allowed. When advertisers place an order, each ad is reviewed against these policies. If you think your ad was mistakenly disapproved, please let us know.

Common Points of Confusion: To help you build a compliant and user-friendly ads experience we’ve highlighted some common areas of confusion. Click the links below to learn more about each policy:

  1. Personal Attributes
  2. Sexually Suggestive Content
  3. Facebook’s Brands

In this video I deal with the 6 things that can affect your Facebook and Instagram Ads approval and what you should do about them . Watch and tell me what you think.

You can subscribe to my Youtube channel and follow me across all social media platforms @theoracleva so you don’t miss out on more videos.

I can also help with Social media management, Facebook, Instagram, Linkedin, Twitter, Youtube or Facebook ads, Instagram Ads, Youtube and LinkedIn Ads we can talk on WhatsApp 08177108267

April 7, 2020

Customer Centric Approach to Rebranding : Social Media Week Lagos 2020 Master Class

Think of your customer when Rebranding. Take them on the journey. Let them understand and be with you when you arrive.

Brands that are committed to customer centricity focus on what the customer wants and needs and develop products and services around that.

Brands focus on building relationships designed to maximize the customer’s product and service experience

When properly done, a rebrand is a huge opportunity to restructure and develop new & improved strategies that will enrich businesses and create closer bonds with Customers

Watch the video below and tell me what you think on Whatsapp 08177108267

April 6, 2020

She-Digital Social Media Training for International Women’s Day

March 8, the world celebrated International Women’s Day. She-Digital is my way of contributing to that celebration and achieving Goal 5 of The SDG which is to Achieve Gender Equality and Empower all Women and Girls.

We would have had 4 Experts:

1. Pamilerin Adegoke who was to talk about Creating Content that Influences.

2. Ized Uanikhehi who was to dwell on Content Creation for Female Brands.

3. Tonye Faloughi-Ekezie would have talked about The Power of Your Story: Storytelling for Women.

4. Victor Anyanwu, @theoracleva who would talk about Social Media Marketing for Women.

At the end of the training, we would have reached and trained at least 500 women and for those who want to improve and get in the Digital Marketing career… We can help.

We are hoping that come May 2020 after the Corona Virus postponement, we should hold the training. Meanwhile these are my slides. You can study before you get to class.

It is free, Wanna participate?

Follow me on Instagram.com/TheoracleVA @theoracleva then send a DM to get registration link.

Please share.

Slides for my Presentation
March 31, 2020

Investment Opportunities, Personal Finance Strategies during Corona Virus Covid19 Pandemic

Corona Virus Covid19 Pandemic has both Healthcare and Economic impacts.

What can you do to come out stronger?

Here are Investment options and Personal Finance Strategies to consider.

You would love the 6 things to do now.

I would love to have your comments please whatsapp 08177108267 or send a message on Instagram.com/TheoracleVA

March 2, 2020

Social Media Week Lagos 2020

Social Media Week Lagos 2020, Africa’s Largest Tech and Business Event took place February 24 – 28, 2020. I attended as I usually do and have been doing for 4 years now.

The Theme for this year was Human.X, focused on what it means to take a human-first and experience-driven approach to innovation across industries, our communities and the continent. This year though we had a noticeably smaller crowd.

See what I was up to this year and last year

Videos will come in another post.

I would love your comments please…you can send me a message on WhatsApp +2348177108267 or Instagram.com/Theoracleva .

All the videos can be found here

Victor Anyanwu, The Oracle at Social media week Lagos 2020
Victor Anyanwu, Social Media Oracle and Mubarak, Tallest Model in Sub Saharan Africa
Victor Anyanwu, Social Media Oracle, Evans Akanno of Cregital, Chine and Chuba Ezekwesili, Nubi Kay of Stripe, and Binjo of Future Africa
Chuba Ezekwesili, Victor Anyanwu , Social Media Oracle and Chine Ezekwesili
Victor Anyanwu, The Social Media Oracle at The Africa Next Stage, Social media week Lagos 2020, Land Mark Centre
Victor Anyanwu at The Beach Front, Land Mark Centre
With the Team: One of the brands we manage, Simone’s Oasis had a presentation
Victor Anyanwu, The Oracle after the presentation by Fourth Canvas who handled PiggyVest Logo Re-Design.

I was just wondering what Ife was doing dancing in front of the Camera
February 17, 2020

Social Media for Small Businesses on Rave TV

I was on Rave TV Business Morning show talking Social Media for Small Businesses.

What are those very important Social Media Strategies that a small business must use to get great results from Social media marketing?

I spoke about it all here.

Would love to have your comments or questions.

Please follow me in Instagram.com/Theoracleva or whatsapp 08177108267

December 9, 2019

My own Lessons from Andy Ruiz vs Anthony Joshua Fight

December 7, 2019, will not be forgotten easily. It was the day Anthony Joshua defeated Andy Ruiz and reclaimed his belts.

Let’s talk about some lessons.

1. Sometimes Talk is just Talk.

Ruiz was so sure he was going to do it again. He thought Joshua would not recover. He partied, added weight and lost in the ring 6 months after winning.

You need to put in the work to win.

Sometimes Talk is just Talk.

2. Fight your way

Never let your enemy make the fight theirs. Joshua fights better from afar… Throwing punches with his long arms using the height advantage. Ruiz fights better up close with his shorter arms. Joshua didn’t let him come close.

Use tactics you are already comfortable with that will destroy your enemy.

3. Never underestimate the Enemy

Before Ruiz… Joshua had never been defeated. He saw the Mexican as an out of shape boxer that he could easily deal with. Never underestimate the Enemy

4. Never let success get into your head.

Since he had never been defeated Joshua let success get to him. Failure many times is a better teacher.

5. You can retreat but never surrender

Even if you were defeated before, you can still come back and win.

Joshua lost 6 months ago but here he is back on the winning side.

The tables can turn at any time. If you are loosing, retreat, Leave, come back another day well prepared and take your glory back.

Anyone that connected with you… Let’s know in the comments.

Any you want to add?

November 4, 2019

75% of people make this Facebook and Instagram Ads Mistake

You make a post in the morning, make it an advert and run in the afternoon and then stop the ad in the evening, do you know what you are doing?

Adverts have a lifecycle…did you know?

Not running ads the way they should be run is another wahala on it’s own. No wonder you are getting poor results.

Don’t RUN another Facebook or Instagram Advert till you watch this

Just Click to watch below

If you have questions Whatsapp +2348177108267

Need Advert help? Let us talk

You can subscribe to see more videos

here

August 26, 2019

Victor Anyanwu, The Oracle organizes Social Media Marketing Training for Daystar Christian Centre Business Academy Graduates in Lagos

I was a member of the Daystar Business Academy Module 2 for 2019. I learnt a lot about Business Structure and Systems. Following our graduation, I decided to train my colleagues on Social Media Marketing and Running Profitable Ads.

Over 70 Business men and women registered for the training.

victor anyanwu The Social media oracle training Daystar business school

I spent the whole day of August 23, 2019 Teaching and Training them all I could about Social Media Marketing.

victor anyanwu The Social media oracle training Daystar business school
I took the time to explain to everyone what to do to improve their Marketing online and Ads
victor anyanwu The Social media oracle training Daystar business school
They were writing and working. You can practically see seriousness. watch that lady
victor anyanwu The Social media oracle training Daystar business school

I stood and walked around that day more than 17,000 steps

victor anyanwu The Social media oracle training Daystar business school

We had over 40 participants on the training day. We finished pretty late in the afternoon.

June 3, 2019

8 Powerful Social Media Content Creation Tools

I did a video of this. I had to share here since many of you missed it.

Click the link below to watch.

I would love to have your comments. Please like and share.

If there is anything you would like to share with me or want to discuss your social media marketing and management..lets talk on whatsapp 08067804212

May 1, 2019

The Platform Nigeria May 2019: The Drivers, Enablers and Obstacles to our Growth.

The Platform Nigeria is organised by The Covenant Christian Center headed by Pastor Poju Oyemade. It holds two times a year. May 1 and October 1.

The events are designed to facilitate growth in Personal Capacity, Productivity and National Development within Nigeria.

Several fantastic speakers grace the stage two times every year. This year’s May Edition with the theme – “Drivers, Enablers and Obstacles to our Growth ” was not different.

Great speakers came around.

Watch the videos below and Please subscribe to my YouTube channel :

YouTube.com/c/TheoracleVA

to continue getting updates and new videos.

Ibukun Awosika

Ibukun Awosika is the Chairman, Board of Directors, First Bank of Nigeria Limited, Nigeria’s premier and most valuable banking brand. She is also the founder and Chief Executive Officer of The Chair Centre Group.
Ibukun Awosika chairs a number of corporate and not-for-profit boards. With her high interest in social issues, including women, Mrs Awosika is a co-founder and past chairperson of Women in Business, Management and Public Service (WIMBIZ). An ordained Pastor and founder of the Christian Missionary Fund, Ms Awosika, through this faith-based organization works with hundreds of missionaries spread across Nigeria to change lives with the provision of medical, educational, and other supplies.
Ibukun Awosika is a multiple award-winning Entrepreneur and the first Nigerian recipient of the prestigious International Women Entrepreneurial Challenge (IWEC) Award

Hear what she had to say.

Prof Ndubuisi Ekekwe
Dr. Ekekwe is the founder and the President of the African Institution of Technology. A company that facilitates the provision of practical and educational support that encourages enactment of technology policies and facilitating the bottom-up creativity technology emanating from the African economies.
Dr Ekekwe holds two doctoral and four master’s degrees including a PhD in Electrical & Computer Engineering from the Johns Hopkins University, USA.
A US semiconductor industry veteran, his working experiences include Diamond Bank, Analog Devices Corp and NNPC. In Analog Devices, he worked in the team that designed a Generation Accelerometer for the iPhone and he created the company’s first wafer level chip scale package for inertial sensor.
An inventor with a patent in medical robotics, an author notably known for being the recipient of IGI Global 2010 “Book of the Year” Award for “Nanotechnology and Microelectronics: Global Diffusion, Economics and Policy”.
Dr Ekekwe has also held professorships in Electrical & Computer Engineering at Babcock University, and Carnegie Mellon University. He is also a TED Fellow, “IBM Global Entrepreneur” and World Economic Forum “Young Global Leader”.

Dr Biodun Adedipe
Dr. Adedipe is the Founder and Chief Consultant of B. Adedipe Associates Limited, a firm of Management and Financial Consultants.
He holds a BSc in Economics (First Class), and a PhD in Economics (Specializing in Corporate Finance). He has over 38 years of post-graduate work experience, covering University Teaching and Research, Private consulting, World Bank Research Economist, Investment/Merchant Banking and Financial/Management Consulting.
Notably, he has served on a couple of Presidential Advisory Committees. He has served and still serves in various capacities at numerous professional bodies and associations; few among these are the Chartered Institute of Bankers of Nigeria and Nigerian Economic Summit Group.

Dr Anil Gupta
Anil K. Gupta is widely recognized as one of the world’s leading experts on strategy, globalization and emerging markets.
Gupta is ranked as number 28 on the Thinkers50 list of the world’s “most influential management thinkers,” he has been named by The Economist as one of the world’s “superstars” for research on emerging markets in a cover story on “Innovation in Emerging Economies.”
Dr. Anil is one of only 3 professors in the world to have been elected by his peers as a Lifetime Fellow of the three most prestigious bodies in the field—Academy of Management, Strategic Management Society, and Academy of International Business, with a combined membership of over 25,000 scholars worldwide. He is also the recipient of the 2017 Outstanding Educator Award from the Academy of Management for worldwide contribution to research, practice, and teaching on the topic of globalization.
Anil is the author, co-author of several highly acclaimed books as well as over 70 papers in leading academic journals.
Gupta serves as consultant, adviser, keynote speaker, board member, and chair with some of the largest corporations in the world including IBM, Astra Zeneca, National Semiconductor, Marriott, First Data, Jacobs Engineering, Monsanto, ABB, Lockheed Martin, McGraw-Hill, Indian Oil, Huawei Technologies, etc.

Sara Lacy
Sarah Lacy is one of America’s foremost technology journalist and author.
When it comes to what’s next in tech, trends, disruption, entrepreneurship, or anything about Silicon Valley, few have the business insights, access, and acumen as legendary tech journalist and truth-teller, Sarah Lacy.

Sarah Lacy is currently the founder, editor-in-chief, and chief executive officer of Pando Daily, a web publication that offers technology news, analysis, and commentaries about Silicon Valley-based startups.

Segun Adeniyi

He is the Chairman of the Editorial board of THISDAY newspapers.
Segun Adeniyi is a prolific Writer, Journalist and former Special Adviser on Media and Publicity to the late President Umaru Musa Yar’Adua. A Fellow at the Weatherhead Centre for International Affairs, Harvard University and a Senior Fellow of the Nigeria Leadership Initiative (NLI) and a founding member of the National Stakeholder Working Group of the Nigeria Extractive Industry Transparency Initiative (NEITI).
Segun Adeniyi is a renowned bestselling author. His latest book, ‘Against the Run of Play’ has so far received tremendous reviews in the media since its release.

Ndidi Nwuneli
Ndidi Nwuneli is the Managing Partner of Sahel Consulting, which works across West Africa, unlocking the Agriculture and Nutrition potential in the region. She is also the co-founder of AACE Foods, which was established in 2009 to fight malnutrition, reduce post-harvest losses among smallholder farmers and displace imports. She is the founder of LEAP Africa, which inspires, empowers and equips a new cadre of principled, disciplined and dynamic young leaders in Africa.
Ndidi started her career as a management consultant with McKinsey & Company, working in their Chicago, New York and Johannesburg Offices. She holds an M.B.A. from Harvard Business School and an undergraduate degree with honors from the Wharton School of the University of Pennsylvania. She was a Senior Fellow at the Mossavar-Rahmani Center for Business & Government at the Harvard Kennedy School and an Aspen Institute New Voices Fellow.
Ndidi was recognized as a Young Global Leader by the World Economic Forum and received a National Honor from the Nigerian Government. Ndidi serves on the boards of Nestle Nigeria Plc., Nigerian Breweries Plc. (Heineken), Godrej Consumer Products Ltd. India, Fairfax Africa Holdings Canada, Royal DSM Sustainability Board, Netherlands, the World Vegetable Center, Taiwan, the Center for Memories and the African Philanthropy Forum.
Ndidi is the author of “Social Innovation in Africa: A Practical Guide for Scaling Impact,” published by Routledge. She is a TED Global speaker and her work has been featured on CNN, BBC and a range of international and local media outlets.

Watch and then Please subscribe to my YouTube channel :

YouTube.com/c/TheoracleVA

to continue getting updates and new videos.

See you in October.

March 11, 2019

7 Types of Facebook / Instagram Advert Audiences you must create.

You have been trying to make some money from Facebook and Instagram marketing…you make posts but the algorithm, your village people and other spiritual forces are against you.

You follow one social media person online, they tell you organic post is dead that the best way now is to run ads. No wahala. You try to create ads, you do all you need to do only for your ads to misbehave and under perform.

Hmmm….what is going on here? You scream!

My name is Victor Anyanwu, They call me The Social Media Oracle..let me help you with the ads. You can call me right away on +2348067804212. You can also finish reading this because it will definitely help.

Major Problem with Ads Delivery and Result

One major problem that affects Facebook / Instagram ads delivery and result is the audience you use. Your Facebook / Instagram Advert Audience should be made up of those that actually want your product or are very interested. If you get real targeted people interested in buying your products, your ads performance can improve significantly.

So what audience should you create?

1. All of your Website visitors: Anyone who visits your site is a potential customer. Create an audience of these people.

2. Website visitors of a certain page on your website or category of pages eg sign up page

3. Website visitors of people who have spent a certain time on your site

4. People who have viewed more than 10 seconds (or maybe 25% or 50%) of your videos or a group of videos. I even do 3 seconds, hahahahahaha but 10 Sec is good.

5. All of your email subscribers: This is absolutely important. They are a major group.

6. Customers who have purchased multiple times from you. They love you. Get their details and create an audience too.

7. People who have engaged ( liked, commented or shared your content) with your Facebook or Instagram Page.

There are other types of custome audiences to create but let’s start here first.

For every custom audience created please create a Lookalike Audience. This means cloning your existing audience. This would give another set of people who look like / have an online behaviour just like the custom audience you just created.

Facebook pixel will continuously update site visitors so you can target more recent ones. You can also update your email list custom audience regularly all these will make sure you get fresh people who would see your ads when you run them and most probably buy from you. The plan is to convert as many people as possible who come in contact with your content to buy from you

You like this?

Please share.

Have questions, Please comment or call +2348067804212 or whatsapp or click here https://wa.me/2348067804212
.

February 9, 2019

Social Media Week Lagos 2019

Social Media Week Lagos is produced by Afrika21. It is a week long conference that provides the ideas, trends, insights and inspiration to help people and businesses understand how to achieve more in a hyper-connected world.

This year from February 4 – 8 2019 we were at Landmark Center at Social Media Week Lagos with the theme, Stories: With Great Influence Comes Great Responsibility.

So I attend this every year. I speak at some and I listen at others. It’s always a great opportunity to learn, network and meet colleagues.

Tosin Olorisupa girl and I.

Here I was taking questions and supporting a friend of mine, Queen Esohe Igbinoba at her presentation on Story Telling.

We do it again. Me and the Tallest model in Sub Saharan Africa.

Nobel Igwe, CEO of Nobs 360 and I. My paddy gaan. Igbo Amaka.

Now who is this? At that time Lagos Gubernatorial candidate Babajide SanwoOlu. Now Governor of Lagos state

Uriel of Big Brother Naija. She shared things about herself and her mum that made me look at her way differently.

Normally I don’t like Danfo buses but here at Social Media Week Lagos… I loved this look.

Hey…TeeA, The Comedian himself. He just sneaked in and sneaked out.

That’s Lolu of Big Brother Naija. This guy was Molested when he was 5 years old.

Found out there was no daddy anywhere,but he kept on taking life’s circumstances and getting positive results.

I had a great time at this year’s event. Learnt alot and networked well.

Let’s do this again next year.

See you guys.

January 24, 2019

101 Random things about social media marketing and e-commerce.

Firstly, have a Strategy.

This is the beginning of everything.

– Have an Objective, Understand Competition and Customer.

Understand Know, Like and Trust – KLT

Don’t do everything yourself – Outsource

– Provide Value at all times
– Learn to run ads
– Learn to go after people you’ve sold your products to in the past.
– Engage with others.
– Have a great headline

– Use great images.
– Learn to ask questions
– Post Testimonials
– Do Videos on products/services

Watch the Video below.

November 6, 2018

How to Manage and improve your Customer base on Social Media

1. Do not make it difficult for your customers to reach you.

Do not make your account *private*

2. Respond to Dms. A lot of business happens here ..be as professional as possible

3. Ask for referrals and recommendations after you’ve wowed your customer.

4. Give Customers value for their money.

5. Remember KLT – The person must trust your product and you if not no business.

Watch the video to get the full gist

October 28, 2018

Content Marketing [Video]

The only real, converting type of marketing left is Content Marketing.

Marketing with valuable content is a win-win for your company and your customers – your potential clients get the information they require and you get to demonstrate your expertise and usefulness. Valuable content will help you sell. It helps your ideal clients find you and makes it easier for them to buy from you.The idea is to start a conversation that will get you sales eventually but the conversation is not started with asking for sales but rather providing value.

Watch this video and tell me what you think. The video will be hidden and for only my inner cycle folks after a month. Watch and subscribe now.

I have some free and paid training programmes that could benefit you. Let’s chat here http://bit.ly/TheOracleWhatsapp

Please watch all my videos, subscribe and share this so others will see.

 

 

July 23, 2018

( Video) How to Run Instagram Promotions

This is a video I did for those who want to promote their posts using the Instagram promote button.

I don’t advise this method of promotion though. It is always better to run Ads from the Facebook Ads manager area, anything short of that is you shooting yourself in the foot but if you are just starting out this may be useful.

Kindly share so other newbies can learn too.

Follow me on Instagram.com/TheOracleVa

Subscribe to my youtube channel too, Please.

June 21, 2018

Instagram launches IGTV: Takes Fight to YouTube

Instagram which now has 1 billion monthly users has been competing seriously with Snapchat, It is now ready to compete head-on with YouTube.

Instagram has launched Instagram TV, IGTV to allow users to upload videos up to one hour in length, up from the previous one-minute limit (boy, that 1 minute was such a headache) and to house the new longer-form videos from content creators and the general public.

This new service is accessible from a button inside the Instagram homescreen, as well as a standalone app.

I was at the launch even though I came in 3 hours late but I have been playing with the new app looking around it since yesterday.

Download it and let me know what you think.

Update your Instagram app you can also enjoy IGTV from there.

I can’t wait to see where this is all going. Competition is good for us consumers.

With what Snapchat is going through because of Instagram Should YouTube be scared?

Let me know your thoughts.

By the way, My name is Victor Anyanwu and they call me The Social Media Oracle.

If you need help with anything Social Media, Marketing, Management, Content Creation, Online Reputation management etc let me know. I can be reached on WhatsApp 08067804212

June 4, 2018

How Instagram Works;The Instagram Feed Ranking Algorithm: How Instagram Decides Posts You See

So my wife calls me one day and says, “You don’t even like my posts on Instagram at all, why?” I was shocked because I didn’t know she had posted anything and I didn’t see any post from her in my feed.

Did you ever notice that just like facebook you were missing out on a lot of your friends’ posts on Instagram?

The Facebook Company decided to work on that. Well, they now run the platform using some type of algorithm, yes the famous word.

Instagram now believes they have fixed the problem and say relevancy sorting has led to its 800 million-plus users seeing 90% of their friends’ posts and spending more time on the app.

Hmmm! I don’t think I see 90% of the posts of people I follow but if you do see on your own feed, I would love to know.

Instagram has never explained exactly how the algorithm chooses what to show you until now.

This is according to TechCrunch.

Instagram’s Feed Ranking Criteria

Instagram learns from your past behavior to create a unique feed for you. Even if you follow the exact same accounts as someone else, you’ll get a personalized feed based on how you interact with those accounts.

Three main factors determine what you see in your Instagram feed:

  1. Interest: How much Instagram predicts you will care about a post, with higher ranking for what matters to you, determined by past behavior on similar content and potentially machine vision analyzing the actual content of the post.
  2. Timeliness – How Recent the Post is: How recently the post was shared, with prioritization for timely recently shared posts over weeks-old ones.
  3. Relationship: How close you are to the person who shared it, with higher ranking for people you’ve interacted with a lot in the past on Instagram, such as by commenting on their posts or being tagged together in photos.

Some Instagram Truth Claims

Instagram had a press conference where they explained all these. They also said the following:

  • Instagram does not hide posts in the feed, and you’ll see everything posted by everyone you follow if you keep scrolling.
  • Instagram doesn’t downrank users for posting too frequently or for other specific behaviors, but it might swap in other content in between someone’s if they rapid-fire separate posts.
  • Shadowbanning is not a real thing, and Instagram says it doesn’t hide people’s content for posting too many hashtags or taking other actions.

These statements back up what I have been teaching about How Instagram works. I hope these statements make it clearer how Instagram shows your posts and how to make sure you take advantage and enjoy it. Thank you for reading.

Any questions? I can help with anything that relates to Social Media and Online Marketing. Let’s talk, you can reply this email or on whatsapp 08067804212 . You can send me a dm on Instagram.com/TheoracleVA. Kindly share this post so others can read too.

June 1, 2018

5 things you can do to turn your social media visitors to buyers.

You get visitors on your Social media and web pages, right?

SO when they come, read your posts, like and comment, then what?

What do you do with all that visitor traffic?

Look at your analytics, how many people visit you daily, weekly, monthly?

How do you turn them to buyers?

Here is my advice…

1. Content Hack
Stop producing content for yourself. Your COntent is for your audience.
Talk in the language of your audience. Use the words they will understand or are used to.
If possible, Use the local terms for people to understand.
Once you understand content is not for you but for them you’ll create more content that would make them visit your page. This increases the possibility of you converting them.

2. Emotion plays a major role.
Communicate from the bottom of your heart. Posting on Social Media should be like having a conversation because that’s what it is – a conversation. Solve problems. Talk about something people are dealing with. Be Real. People can tell when what your communication is Real or Fake. Talk from the depth of your heart.

The type of content that will go viral is Emotional content. Content that connects with the heart, not the head. You can use emotions to your advantage…your posts can pushup different emotions like frustration, anger, embarrassment, delight etc and these can lead to some serious discussions.

3. Social Proof

This describes a psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behaviour in a given situation. Smart marketers know that social proof is the marketing tactic for easing the minds of worried customers.
Getting testimonials is social Proof. People see others who have used your products or services and tend to trust you more or believe that since you have done for others so you can probably do for them.
The number of followers interacting and telling people how happy they are working with you is also social Proof. It could also be a celebrity appraisal, a referral, Facebook review/recommendations, LinkedIn recommendation. etc

People want to make sure you’re the real deal before doing business with you. Social Proof makes it very easy to get that trust.

4. Give your audience Fish. Your fish is that thing that will attract your audience.  This could be a cheat sheet, a free webinar, free tools etc.  Attract them with great big fish (value). Once you have their attention it is very possible to convert them. People who consume your valuable Fish will most probably buy from you.

5. Scarcity principle: This psychological principle of persuasion coined by Dr. Robert Cialdini means the rarer or more difficult to obtain a product, offer, or piece of content is, the more valuable it becomes. Because we think the product will soon be unavailable to us, we’re more likely to buy it than if there were no impression of scarcity.

People act faster when they know things are scarce. Learn to use the scarcity principle. Let people know your product will not last forever.

If you’ve done all these. Here’s the last one.

6. Call To Action: Tell people what you want them to do. Call or dm you? You want a comment, share or like? Say it. If you provide a link you want them to click on, indicate with ” please click here”. Many posts are made with people not knowing what steps to take after reading. Don’t waste this opportunity. Show them where to go.

These steps can help you get exposure and get more conversion. Try it and let me know how it goes.

 

I can be reached on Instagram.com/Theoracleva

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