Linkedin Archives | Social Media For Business and Healthcare Marketing & Management in Lagos, Nigeria

Category: Linkedin

April 20, 2020

5 things for a Perfect Advert that Converts Customers and Sells your Product or Service in Nigeria

If you have been having issues with Facebook or Instagram advert conversion this is where it stops. You make ads and some how no sale comes from it could it be you are going about it wrongly?

Here I show step by step how I make sure I convert every single time. There is a journey you need to take people through…today let me show you.

You can subscribe to my Youtube channel and follow me across all social media platforms @theoracleva so you don’t miss out on more videos.

I can also help with Social media management, Facebook, Instagram, Linkedin, Twitter, Youtube or Facebook ads, Instagram Ads, Youtube and LinkedIn Ads we can talk on WhatsApp 08177108267

Watch the video and let me have your comments

https://www.youtube.com/watch?v=5F995JM2hrM

April 6, 2020

She-Digital Social Media Training for International Women’s Day

March 8, the world celebrated International Women’s Day. She-Digital is my way of contributing to that celebration and achieving Goal 5 of The SDG which is to Achieve Gender Equality and Empower all Women and Girls.

We would have had 4 Experts:

1. Pamilerin Adegoke who was to talk about Creating Content that Influences.

2. Ized Uanikhehi who was to dwell on Content Creation for Female Brands.

3. Tonye Faloughi-Ekezie would have talked about The Power of Your Story: Storytelling for Women.

4. Victor Anyanwu, @theoracleva who would talk about Social Media Marketing for Women.

At the end of the training, we would have reached and trained at least 500 women and for those who want to improve and get in the Digital Marketing career… We can help.

We are hoping that come May 2020 after the Corona Virus postponement, we should hold the training. Meanwhile these are my slides. You can study before you get to class.

It is free, Wanna participate?

Follow me on Instagram.com/TheoracleVA @theoracleva then send a DM to get registration link.

Please share.

Slides for my Presentation

June 3, 2019

8 Powerful Social Media Content Creation Tools

I did a video of this. I had to share here since many of you missed it.

Click the link below to watch.

I would love to have your comments. Please like and share.

If there is anything you would like to share with me or want to discuss your social media marketing and management..lets talk on whatsapp 08067804212

October 28, 2018

Content Marketing [Video]

The only real, converting type of marketing left is Content Marketing.

Marketing with valuable content is a win-win for your company and your customers – your potential clients get the information they require and you get to demonstrate your expertise and usefulness. Valuable content will help you sell. It helps your ideal clients find you and makes it easier for them to buy from you.The idea is to start a conversation that will get you sales eventually but the conversation is not started with asking for sales but rather providing value.

Watch this video and tell me what you think. The video will be hidden and for only my inner cycle folks after a month. Watch and subscribe now.

I have some free and paid training programmes that could benefit you. Let’s chat here http://bit.ly/TheOracleWhatsapp

Please watch all my videos, subscribe and share this so others will see.

June 1, 2018

5 things you can do to turn your social media visitors to buyers.

You get visitors on your Social media and web pages, right?

SO when they come, read your posts, like and comment, then what?

What do you do with all that visitor traffic?

Look at your analytics, how many people visit you daily, weekly, monthly?

How do you turn them to buyers?

Here is my advice…

1. Content Hack
Stop producing content for yourself. Your COntent is for your audience.
Talk in the language of your audience. Use the words they will understand or are used to.
If possible, Use the local terms for people to understand.
Once you understand content is not for you but for them you’ll create more content that would make them visit your page. This increases the possibility of you converting them.

2. Emotion plays a major role.
Communicate from the bottom of your heart. Posting on Social Media should be like having a conversation because that’s what it is – a conversation. Solve problems. Talk about something people are dealing with. Be Real. People can tell when what your communication is Real or Fake. Talk from the depth of your heart.

The type of content that will go viral is Emotional content. Content that connects with the heart, not the head. You can use emotions to your advantage…your posts can pushup different emotions like frustration, anger, embarrassment, delight etc and these can lead to some serious discussions.

3. Social Proof

This describes a psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behaviour in a given situation. Smart marketers know that social proof is the marketing tactic for easing the minds of worried customers.
Getting testimonials is social Proof. People see others who have used your products or services and tend to trust you more or believe that since you have done for others so you can probably do for them.
The number of followers interacting and telling people how happy they are working with you is also social Proof. It could also be a celebrity appraisal, a referral, Facebook review/recommendations, LinkedIn recommendation. etc

People want to make sure you’re the real deal before doing business with you. Social Proof makes it very easy to get that trust.

4. Give your audience Fish. Your fish is that thing that will attract your audience. This could be a cheat sheet, a free webinar, free tools etc. Attract them with great big fish (value). Once you have their attention it is very possible to convert them. People who consume your valuable Fish will most probably buy from you.

5. Scarcity principle: This psychological principle of persuasion coined by Dr. Robert Cialdini means the rarer or more difficult to obtain a product, offer, or piece of content is, the more valuable it becomes. Because we think the product will soon be unavailable to us, we’re more likely to buy it than if there were no impression of scarcity.

People act faster when they know things are scarce. Learn to use the scarcity principle. Let people know your product will not last forever.

If you’ve done all these. Here’s the last one.

6. Call To Action: Tell people what you want them to do. Call or dm you? You want a comment, share or like? Say it. If you provide a link you want them to click on, indicate with ” please click here”. Many posts are made with people not knowing what steps to take after reading. Don’t waste this opportunity. Show them where to go.

These steps can help you get exposure and get more conversion. Try it and let me know how it goes.

I can be reached on Instagram.com/Theoracleva

May 24, 2018

How to be Omnipresent on Social Media and not be overwhelmed.

Can Someone be Omnipresent, Online everywhere at the same time?

If you want to sell on social media you need to be. Be like water. Be everywhere.

It’s not easy to be everywhere, but if you truly want to make a mark, be rememberable and unforgettable you need to be everywhere that matters.

First, know who your clients are and then be on every platform they are.

Have you heard of the ODAS method? One method I use to get the best out of Social media being everywhere and yet not be overwhelmed is the ODAS method.

ODAS stands for Outsource, Delegate, Automate and Schedule.

Outsource: to obtain (goods or a service) from an outside supplier. Simply put, letting someone else do of your marketing work for you. Learn to outsource things you hate doing. Like client follow up, reminder messages, welcome messages etc. You can also Outsource your weaknesses if you are not great with graphics by all means Outsource to someone better.

Delegate: to send or authorize (someone) to do something as a representative. What is the fun in doing something another can do when you could rather be doing what others can’t? Just like outsourcing, delegate what you are not good at or what another person can do. Let someone else who is better than you deliver the value you want while you focus on other major tasks.

Automate: to make a process operate by machines or computers, in order to reduce the amount of work done by humans and the time taken to do the work. Automate tasks that you can. I use an app, IFTTT alot…it automates a lot of my processes…I can post on one platform and then IFTTT handles the rest.

Finally,

Schedule: arrange or plan (an event) to take place at a particular time. You are going to be busy on a particular day or time and yet want your post to go out as if you are there live? Just Schedule it.

Social Media is full of scheduling apps link Buffer and Hootsuite, Planoly for Instagram etc. Even Facebook page has a ‘Post schedule’ feature.

So are you ready to be Omnipresent online?

Thanks for reading. You can watch the video of this training by Clicking here

If you have questions call or whatsapp 08067804212 or send me a message on Instagram.com/theoracleva

May 14, 2018

Social Media News May 14

Facebook Enhances Live Broadcasts With Persistent Stream Keys, Crossposting, and Live Rewind Tools:

Facebook introduced three new live video updates that are focused on making it easier for publishers to go live on Facebook.

The company is currently testing the ability to rewind live videos from pages while broadcasting and plans to roll out this feature globally.

In addition to Live Rewind, Facebook also rolled out the ability to crosspost live videos to multiple Facebook pages as an original post.

Instagram Adds More Tools for Connecting and Communicating With Customers:

Instagram added new call-to-action buttons and a better way to organize Instagram direct messages. Important new customer messages sent to a business account can now be found in its main Direct inbox, instead of a pending folder. Users can also star and filter messages. In the coming weeks, Instagram will begin testing quick replies that will allow admins to easily respond to common questions.

Instagram also debuted new action buttons, which allow users to complete transactions through popular third-party partners without having to leave Instagram. The new action buttons are currently only available with select business partners such as Eventbrite, Fandango, Booksy, OpenTable, and others, and additional partners are coming soon.

Instagram provides a step-by-step instruction of how to add Action Buttons to your business profile.

Instagram Tests Native Payment Option:

Instagram is testing a native payment option within the app with a limited set of partners and businesses.

TechCrunch reports that users will be able to register a debit or credit card and security PIN as part of a profile and use the payment feature at restaurants or salons when reservations or appointments are booked within the Instagram app.

The terms of service for Instagram payments are subject to the same rules as Facebook’s payment system. This rollout appears to be limited to the U.S. and the UK.

Instagram Experiments With Music Stickers:

TechCrunch reports that Instagram appears to be testing a way to automatically detect a song youâre listening to and display the artist and song title as just a visual label on your Instagram stories.

Instagram Debuts New Way to Poll Friends and Followers in Stories:

Instagram announced a new variation of its polling sticker for Stories. Now Instagram users can add an emoji slider that allows them to ask and answer questions with an animated emoji on a sliding scale instead of simply picking between two different options.

WhatsApp Enables In-App Facebook and Instagram Video Viewing and Other New Tools for iOS:

A recent iOS update to WhatsApp includes a new feature that allows Facebook and Instagram videos to play within the app. WhatsApp users will now be able to watch Facebook and Instagram videos sent to them by their contacts without having to exit the conversation thread and go into other apps.

The Verge reports that the latest iOS update to WhatsApp also includes the ability to add and revoke admin privileges from other users in a group chat and gives admins the power to edit the subject, description, or icon of a chat already in progress. WhatsApp hasn’t confirmed if or when these same features will be available for Android users.

Twitter Might Soon Add Encryption to Direct Messages:

Twitter might be testing end-to-end encrypted direct messages called Secret Conversations. While Twitter hasn’t confirmed if this new feature will launch, code for this option was discovered inside the Twitter for Android application package (APK), which is where the code for unlaunched features that companies are quietly testing or will soon make available are often housed.

Facebook Develops Facebook Avatars:

Facebook introduced personal avatars for its social VR platform, Facebook Spaces, in 2017. The VR avatars were automatically generated based on photos using machine vision and artificial intelligence, but could be customized with different facial features, hair color, skin tone, and more. Hidden code discovered with Facebook’s Android app reveals that the company may be releasing a similar feature within Messenger.

Facebook Avatars appear to be similar to Snapchat’s Bitmoji integration. However, Facebook hasn’t yet provided any specific details about the new feature other than it’s still in early development. Facebook also hasn’t yet confirmed when it will start publicly testing it.

YouTube Tests Picture-in-Picture Mode for All Users:

YouTube is reportedly testing a picture-in-picture mode outside of the app with a select group of non-YouTube Red subscribers.

You can follow me on Instagram.com/TheoracleVA for more.

All this information is courtesy Social Media Examiner.

March 4, 2018

My Social Media Week 2018 Story

I was at The Social Media Week 2018 event not as a speaker but as an attendee.

I have been training for a long time. Nothing wrong with just relaxing, learning from others and sipping Zobo

I learnt a lot and met great people and built relationships. Here are some pictures

Nobel Igwe and I had fun. #Igboamaka.

JJ Omojuwa… My mentor from afar.

DJ Sose and I. He makes great music mix, people.

Update:I didn’t know this guy could stay without his signature face tattoo… He actually removed it for his traditional wedding.

Standing here with the tallest male model in Sub saharan Africa, Bakare Mubarak. See how small he made us look.

This is Claudine Moore. She is a PR and Communications Expert that’s crazy about Africa.

I absolutely loved her presentation.

I wowed her with my elevator pitch, she couldn’t believe it. I’m great like that.

This is Chuba Ezekwesili.. Yes, you know his mum. He is great with bringing out information from raw data. Awesome guy.

Oh boy… If you see what I saw in this virtual video. See me dodging and punching the air.

Africa is Next.

I loved this structure in one of the meeting centres had to take this shot.

If you follow me on Instagram.com/TheoracleVA there’s more to see there.

I would be speaking next year. Remind me to take more photos. 🤣

March 25, 2016

How To Do Social Media like Jesus

Easter is a time for sober reflection, mixed feelings and finally Joy. On good Friday, You remember the price Jesus Christ paid and it can be painful to read all he went through but then on Easter Sunday you hear of the resurrection and you celebrate…

[Tweet “I believe Jesus is the best social media strategist”]. How did he grow His followers and influence? Why do people follow people? Why did people follow Jesus? What can we learn from Him?

10 Ways to Attract Followers like Jesus

1. Jesus was loving. He accepted anyone and everyone. [Tweet “Love attracts people. Love your audience.”] Truly love them and they would bring others.

2. Jesus was always giving. He met people’s needs. Always asked what do you want me to do for you? Always give to your audience and they would tell others.

3. Jesus genuinely cared about people. [Tweet “You can’t fake Care. Do you really care about your audience?”] Show them you do.

4. [Tweet “Jesus taught in practical visual ways using stories.”] Help people with solutions they can connect with. Show them. Be visual. Understanding comes better when people see.

5. Jesus spoke from their perspective, he began with their needs, their hurts and interest. Know your audience and talk from their perspective. Find out what keeps them awake at night. Provide answers to these.

6. Jesus always asked people to share. Disciples shared food and gospel with the crowd. [Tweet “Share freely with your audience”] and ask them to share as they have received.

7. Jesus knew his audience. He knew those he was called to. “…the lost sheep of Israel”. Who are you and who are you called to?

8. Jesus had a strong message.[Tweet “What’s your message?”] What’s your calling? Find it and share it.

9. Jesus built a community around his message. The 12 disciples first members of the community helped push the message even after his death and resurrection. Build a following around your message. Someone must believe in you and your message.

10. Jesus had a goal. He knew what he wanted to achieve. But he was many things to different people. To some a friend, a miracle worker, a provider, an advisor, a consultant etc. He came to actually help people. To answer their questions, to give hope, to provide for them, to be a listening ear, to be a real friend, to show them who they really were and reconcile them to God.

What’s your goal? What are you called to do? What do you want to achieve? Focus on it. Achieve it.

[Tweet “Jesus was Known, Liked and Trusted.”] He had people following him all over. People even willing to fight and die for him all because he followed these 10 steps… do these and your influence and following will grow.

Remember, Strategies Win Battles Not Weapons.

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