Selling | Social Media For Business and Healthcare Marketing & Management in Lagos, Nigeria

Category: Selling

June 27, 2020

Bobrisky and My Facebook Ads: The Dangers of Targeting the Wrong Audience

Targeting the wrong audience wastes Time and Money.

You’ll end up creating marketing campaigns for people who want nothing to do with you and they may even make your advert account have issues.

Today I talk about Bobrisky, what to do about Targeting, and how to fix wrong targeting.

I talk about Audience Insights, Custom and Lookalike Audiences.

Watch and Learn. Click here https://youtu.be/HjHNgoRocCw

My name is Victor Anyanwu, I am Business and Healthcare Social Media Strategist.

Follow me on Instagram.com/Theoracleva, Facebook.com/Theoracleva, Twitter.com/Theoracleva, https://www.youtube.com/c/theoracleva?sub_confirmation=1 I can help you attract prospects and convert them to paying customers.

May 21, 2020

INSTAGRAM FOR BUSINESS COVID-19 PLAYBOOK

So Instagram released this document and statement

In the wake of the COVID-19 pandemic, people,
communities and businesses around the world are
facing a difficult time adjusting to a new way of
life. For the world’s businesses, the health, safety
and wellness of their employees and customers
is a critical priority. We also recognize that in this
complex climate, companies are facing major
challenges as their business-as-usual operations
are disrupted.

Businesses are dealing with uncertainty about
how to reach and serve their customers in
authentic ways that provide value and reassurance.
According to a Kantar survey on what consumers
expect from brands in the time of COVID-19, brands
that were able to deliver purpose in an ethical way
saw their value grow twice as much as average
brands. People expect brands to deliver real value,
act responsibly and do right by the community,
including their employees.

In this playbook, we’re sharing some creative
ways for you to be purposeful in this time of social
distancing by doubling down on digital tools,
authentically engaging with your community and
keeping open lines of communication with your
customers. To help you get moving as quickly
as possible, we’re also sharing tactical “how to”
guides to get you set up with Instagram tools.
At Instagram, we understand the gravity of this
challenge, and we want to do everything we can to
help your business connect with your communities
and customers. Let’s get started.

Download document below

Instagram covid19 Business guide Victor Anyanwu, The Oracle Download

May 19, 2020

Convert 80% of Prospects to Customers with this.

No Sales? No Problem. The 24, 3, 3, 7, 30 Strategy will convert more clients for you.

Convert every enquiry to a business opportunity. Convert every prospect to a paying Customer.

48% of Sales People never follow up. Why don’t they?

80% of sales are made on the 5th – 8th Follow up.

How many times do you follow up?

This strategy will win back Forgetful clients, Convert stubborn ones and keep you top of mind for those who really want to buy. It is an aggressive strategy that Alaba and Yaba boys use.

Watch this and learn the strategy!

Need help with social media talk to the Social media oracle on whatsapp 2348177108267

April 20, 2020

5 things for a Perfect Advert that Converts Customers and Sells your Product or Service in Nigeria

If you have been having issues with Facebook or Instagram advert conversion this is where it stops. You make ads and some how no sale comes from it could it be you are going about it wrongly?

Here I show step by step how I make sure I convert every single time. There is a journey you need to take people through…today let me show you.

You can subscribe to my Youtube channel and follow me across all social media platforms @theoracleva so you don’t miss out on more videos.

I can also help with Social media management, Facebook, Instagram, Linkedin, Twitter, Youtube or Facebook ads, Instagram Ads, Youtube and LinkedIn Ads we can talk on WhatsApp 08177108267

Watch the video and let me have your comments

https://www.youtube.com/watch?v=5F995JM2hrM

April 7, 2020

Customer Centric Approach to Rebranding : Social Media Week Lagos 2020 Master Class

Think of your customer when Rebranding. Take them on the journey. Let them understand and be with you when you arrive.

Brands that are committed to customer centricity focus on what the customer wants and needs and develop products and services around that.

Brands focus on building relationships designed to maximize the customer’s product and service experience

When properly done, a rebrand is a huge opportunity to restructure and develop new & improved strategies that will enrich businesses and create closer bonds with Customers

Watch the video below and tell me what you think on Whatsapp 08177108267

April 6, 2020

She-Digital Social Media Training for International Women’s Day

March 8, the world celebrated International Women’s Day. She-Digital is my way of contributing to that celebration and achieving Goal 5 of The SDG which is to Achieve Gender Equality and Empower all Women and Girls.

We would have had 4 Experts:

1. Pamilerin Adegoke who was to talk about Creating Content that Influences.

2. Ized Uanikhehi who was to dwell on Content Creation for Female Brands.

3. Tonye Faloughi-Ekezie would have talked about The Power of Your Story: Storytelling for Women.

4. Victor Anyanwu, @theoracleva who would talk about Social Media Marketing for Women.

At the end of the training, we would have reached and trained at least 500 women and for those who want to improve and get in the Digital Marketing career… We can help.

We are hoping that come May 2020 after the Corona Virus postponement, we should hold the training. Meanwhile these are my slides. You can study before you get to class.

It is free, Wanna participate?

Follow me on Instagram.com/TheoracleVA @theoracleva then send a DM to get registration link.

Please share.

Slides for my Presentation

February 17, 2020

Social Media for Small Businesses on Rave TV

I was on Rave TV Business Morning show talking Social Media for Small Businesses.

What are those very important Social Media Strategies that a small business must use to get great results from Social media marketing?

I spoke about it all here.

Would love to have your comments or questions.

Please follow me in Instagram.com/Theoracleva or whatsapp 08177108267

August 26, 2019

Victor Anyanwu, The Oracle organizes Social Media Marketing Training for Daystar Christian Centre Business Academy Graduates in Lagos

I was a member of the Daystar Business Academy Module 2 for 2019. I learnt a lot about Business Structure and Systems. Following our graduation, I decided to train my colleagues on Social Media Marketing and Running Profitable Ads.

Over 70 Business men and women registered for the training.

victor anyanwu The Social media oracle training Daystar business school

I spent the whole day of August 23, 2019 Teaching and Training them all I could about Social Media Marketing.

I stood and walked around that day more than 17,000 steps

We had over 40 participants on the training day. We finished pretty late in the afternoon.

June 3, 2019

8 Powerful Social Media Content Creation Tools

I did a video of this. I had to share here since many of you missed it.

Click the link below to watch.

I would love to have your comments. Please like and share.

If there is anything you would like to share with me or want to discuss your social media marketing and management..lets talk on whatsapp 08067804212

March 11, 2019

7 Types of Facebook / Instagram Advert Audiences you must create.

You have been trying to make some money from Facebook and Instagram marketing…you make posts but the algorithm, your village people and other spiritual forces are against you.

You follow one social media person online, they tell you organic post is dead that the best way now is to run ads. No wahala. You try to create ads, you do all you need to do only for your ads to misbehave and under perform.

Hmmm….what is going on here? You scream!

My name is Victor Anyanwu, They call me The Social Media Oracle..let me help you with the ads. You can call me right away on +2348067804212. You can also finish reading this because it will definitely help.

Major Problem with Ads Delivery and Result

One major problem that affects Facebook / Instagram ads delivery and result is the audience you use. Your Facebook / Instagram Advert Audience should be made up of those that actually want your product or are very interested. If you get real targeted people interested in buying your products, your ads performance can improve significantly.

So what audience should you create?

1. All of your Website visitors: Anyone who visits your site is a potential customer. Create an audience of these people.

2. Website visitors of a certain page on your website or category of pages eg sign up page

3. Website visitors of people who have spent a certain time on your site

4. People who have viewed more than 10 seconds (or maybe 25% or 50%) of your videos or a group of videos. I even do 3 seconds, hahahahahaha but 10 Sec is good.

5. All of your email subscribers: This is absolutely important. They are a major group.

6. Customers who have purchased multiple times from you. They love you. Get their details and create an audience too.

7. People who have engaged ( liked, commented or shared your content) with your Facebook or Instagram Page.

There are other types of custome audiences to create but let’s start here first.

For every custom audience created please create a Lookalike Audience. This means cloning your existing audience. This would give another set of people who look like / have an online behaviour just like the custom audience you just created.

Facebook pixel will continuously update site visitors so you can target more recent ones. You can also update your email list custom audience regularly all these will make sure you get fresh people who would see your ads when you run them and most probably buy from you. The plan is to convert as many people as possible who come in contact with your content to buy from you

You like this?

Please share.

Have questions, Please comment or call +2348067804212 or whatsapp or click here https://wa.me/2348067804212
.

November 6, 2018

How to Manage and improve your Customer base on Social Media

1. Do not make it difficult for your customers to reach you.

Do not make your account *private*

2. Respond to Dms. A lot of business happens here ..be as professional as possible

3. Ask for referrals and recommendations after you’ve wowed your customer.

4. Give Customers value for their money.

5. Remember KLT – The person must trust your product and you if not no business.

Watch the video to get the full gist

July 23, 2018

( Video) How to Run Instagram Promotions

This is a video I did for those who want to promote their posts using the Instagram promote button.

I don’t advise this method of promotion though. It is always better to run Ads from the Facebook Ads manager area, anything short of that is you shooting yourself in the foot but if you are just starting out this may be useful.

Kindly share so other newbies can learn too.

Follow me on Instagram.com/TheOracleVa

Subscribe to my youtube channel too, Please.

June 1, 2018

5 things you can do to turn your social media visitors to buyers.

You get visitors on your Social media and web pages, right?

SO when they come, read your posts, like and comment, then what?

What do you do with all that visitor traffic?

Look at your analytics, how many people visit you daily, weekly, monthly?

How do you turn them to buyers?

Here is my advice…

1. Content Hack
Stop producing content for yourself. Your COntent is for your audience.
Talk in the language of your audience. Use the words they will understand or are used to.
If possible, Use the local terms for people to understand.
Once you understand content is not for you but for them you’ll create more content that would make them visit your page. This increases the possibility of you converting them.

2. Emotion plays a major role.
Communicate from the bottom of your heart. Posting on Social Media should be like having a conversation because that’s what it is – a conversation. Solve problems. Talk about something people are dealing with. Be Real. People can tell when what your communication is Real or Fake. Talk from the depth of your heart.

The type of content that will go viral is Emotional content. Content that connects with the heart, not the head. You can use emotions to your advantage…your posts can pushup different emotions like frustration, anger, embarrassment, delight etc and these can lead to some serious discussions.

3. Social Proof

This describes a psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behaviour in a given situation. Smart marketers know that social proof is the marketing tactic for easing the minds of worried customers.
Getting testimonials is social Proof. People see others who have used your products or services and tend to trust you more or believe that since you have done for others so you can probably do for them.
The number of followers interacting and telling people how happy they are working with you is also social Proof. It could also be a celebrity appraisal, a referral, Facebook review/recommendations, LinkedIn recommendation. etc

People want to make sure you’re the real deal before doing business with you. Social Proof makes it very easy to get that trust.

4. Give your audience Fish. Your fish is that thing that will attract your audience. This could be a cheat sheet, a free webinar, free tools etc. Attract them with great big fish (value). Once you have their attention it is very possible to convert them. People who consume your valuable Fish will most probably buy from you.

5. Scarcity principle: This psychological principle of persuasion coined by Dr. Robert Cialdini means the rarer or more difficult to obtain a product, offer, or piece of content is, the more valuable it becomes. Because we think the product will soon be unavailable to us, we’re more likely to buy it than if there were no impression of scarcity.

People act faster when they know things are scarce. Learn to use the scarcity principle. Let people know your product will not last forever.

If you’ve done all these. Here’s the last one.

6. Call To Action: Tell people what you want them to do. Call or dm you? You want a comment, share or like? Say it. If you provide a link you want them to click on, indicate with ” please click here”. Many posts are made with people not knowing what steps to take after reading. Don’t waste this opportunity. Show them where to go.

These steps can help you get exposure and get more conversion. Try it and let me know how it goes.

I can be reached on Instagram.com/Theoracleva

May 24, 2018

How to be Omnipresent on Social Media and not be overwhelmed.

Can Someone be Omnipresent, Online everywhere at the same time?

If you want to sell on social media you need to be. Be like water. Be everywhere.

It’s not easy to be everywhere, but if you truly want to make a mark, be rememberable and unforgettable you need to be everywhere that matters.

First, know who your clients are and then be on every platform they are.

Have you heard of the ODAS method? One method I use to get the best out of Social media being everywhere and yet not be overwhelmed is the ODAS method.

ODAS stands for Outsource, Delegate, Automate and Schedule.

Outsource: to obtain (goods or a service) from an outside supplier. Simply put, letting someone else do of your marketing work for you. Learn to outsource things you hate doing. Like client follow up, reminder messages, welcome messages etc. You can also Outsource your weaknesses if you are not great with graphics by all means Outsource to someone better.

Delegate: to send or authorize (someone) to do something as a representative. What is the fun in doing something another can do when you could rather be doing what others can’t? Just like outsourcing, delegate what you are not good at or what another person can do. Let someone else who is better than you deliver the value you want while you focus on other major tasks.

Automate: to make a process operate by machines or computers, in order to reduce the amount of work done by humans and the time taken to do the work. Automate tasks that you can. I use an app, IFTTT alot…it automates a lot of my processes…I can post on one platform and then IFTTT handles the rest.

Finally,

Schedule: arrange or plan (an event) to take place at a particular time. You are going to be busy on a particular day or time and yet want your post to go out as if you are there live? Just Schedule it.

Social Media is full of scheduling apps link Buffer and Hootsuite, Planoly for Instagram etc. Even Facebook page has a ‘Post schedule’ feature.

So are you ready to be Omnipresent online?

Thanks for reading. You can watch the video of this training by Clicking here

If you have questions call or whatsapp 08067804212 or send me a message on Instagram.com/theoracleva

March 4, 2018

My Social Media Week 2018 Story

I was at The Social Media Week 2018 event not as a speaker but as an attendee.

I have been training for a long time. Nothing wrong with just relaxing, learning from others and sipping Zobo

I learnt a lot and met great people and built relationships. Here are some pictures

Nobel Igwe and I had fun. #Igboamaka.

JJ Omojuwa… My mentor from afar.

DJ Sose and I. He makes great music mix, people.

Update:I didn’t know this guy could stay without his signature face tattoo… He actually removed it for his traditional wedding.

Standing here with the tallest male model in Sub saharan Africa, Bakare Mubarak. See how small he made us look.

This is Claudine Moore. She is a PR and Communications Expert that’s crazy about Africa.

I absolutely loved her presentation.

I wowed her with my elevator pitch, she couldn’t believe it. I’m great like that.

This is Chuba Ezekwesili.. Yes, you know his mum. He is great with bringing out information from raw data. Awesome guy.

Oh boy… If you see what I saw in this virtual video. See me dodging and punching the air.

Africa is Next.

I loved this structure in one of the meeting centres had to take this shot.

If you follow me on Instagram.com/TheoracleVA there’s more to see there.

I would be speaking next year. Remind me to take more photos. 🤣

February 1, 2018

5 Things that can help you get Clients on Twitter

No clients from Twitter? No problem. Try doing the following:

1. Have a Great Profile

Try to look as good as the person your client is looking for.

If you know your client well you know what they expect you can become what they expect.

Write your profile using the words that answer the questions of your market. People are looking for answers let your profile tell them you have what they are looking for.

Use great pictures for your profile. Well taken photos that show your face are great in helping people identify and remember you.

If you are a company or brand use your logo.

2. Tweet Frequently

Tweet everyday especially when your clients are online. Find out when your audience or market is online. Be where they are so you can have those conversations.

Use the right key words and hashtags that relate to the subject being talked about.

3. Participate in Twitter chats:

Twitter chat is a public Twitter conversation around one unique hashtag. This hashtag allows you to follow the discussion and participate in it. Twitter chats are usually recurring and on specific topics to regularly connect people with these interests.

Participating in this exposes you. Participate in the chats related to your niche and where your customers or audience would likely be too.

4. Respond to Everything. Social Media is about people. Talk to them. Answer questions. Respond to comments. Thank new followers. Follow back if you want. Talk to people. Find a way to improve relationships. The more conversations you have the better your exposure. Ask more questions in order to get the real problems your audience really have and deal with it.

5. Follow the Big Guys in your Industry.

Every industry has their big guns. They have the market and followers. They have the audience you want. Follow them and Build a relationship both with them and their followers who you are interested in.
Create a relationship first, sell later.

You can follow me on Instagram.com/TheoracleVA

The video below was recorded live

January 24, 2017

[Video]: 9 Things to Work on to improve your Social Media Strategy in 2017

Designing an effective social media strategy to help you achieve your goals can be a real challenge. In this video post, I share a few things that can help in 2017. Things you can use to make sure your social media marketing efforts are headed in the right direction and having the biggest and right impact.

Click here to watch.

January 12, 2017

The 33 Strategies of Social Media

Social media is one of the most powerful tools in your marketing arsenal. If you use it correctly, you can create a strong personal connection with your prospective customers and sell to them quite easily. However, marketers often make the mistake of diving into social media without a clear plan. To benefit from social media, you need to build a clear strategy that takes into account what you’re trying to achieve, who your customers are and what your competition is doing… All these and more are what The Ebook ‘The Oracle’s 33 Strategies of Social media’ by Victor Anyanwu covers.

After downloading and reading, you would be armed with tools to grow your social media followers, attract customers, improve online reputation, grow brand influence and affinity and also be able to achieve other Objectives.

Click the link below to download.

The 33 strategies of Social Media War

January 3, 2017

The Oracle Says: My 2017 Social Media Predictions

With 2016 being an awesomely great year for social media what would 2017 hold? Let me make a few predictions… I have looked into the social media crystal ball and I predict as follows:

1. [Tweet “Videos will continue to dominate in 2017.”] More and more brands will begin to use videos to reach more people. It saves time for content producers and consumers and is usually better in communicating real emotions. Since I started using it my engagement with my audience has improved tremendously. If you are not using it, you should. You ought.

2. Live videos will dominate too. Spontaneous unplanned real life happening videos will fill our feeds more this 2017. Sometimes you see somethings that you have to report live like a journalist. Awesome stuff or extremely important stuff that you just must share. Get ready for this.

3. I see new social media platforms/companies coming up as well more mergers and acquisitions… Be on the look out for Google plus and Twitter.

4. Virtual Reality will become a household name in 2017. Many more companies will take advantage of this technology to improve customer experience. Many people would want to experience things. People want to see and get immersed, provide this and your conversion would be instant.

5. The customer’s strength will increase tremendously. Brands will go out of their way to win them over… Awesome customer experience is the way to go.

6. [Tweet “This is the year of Improved content and better story telling.”] If you can write or create awesome content or you know how to make a totally boring subject interesting then this is your year.

Do you like what you are reading? sign up to receive more here:[mailerlite_form form_id=4]

7. [Tweet “Social media Analytics will be very important this year.”] Companies and brands will want to make sure their funds are well utilized and are reaching their target market. Many Social media posters who call themselves Strategists will loose their jobs because of this except they deliver on business and social goals.

So what do you think… Any more additions to these prophecies?

If you would love to talk to me about anything? Here is my email: TheOracle@vycade.com or book an appointment with me here: calendly.com/TheOracle

November 16, 2016

Black Friday Sales: How to take advantage and Sell with Social Media

The date changes every year but it is celebrated on the fourth Thursday of November. This year’s Black Friday falls on November 25, 2016.

Stores use this date to attract customers with discounts and promotions on various items truly comes to life with online shopping. On e-commerce sites, special sales don’t just stop on Friday, but continue through the weekend till Cyber Monday, a day dedicated to discounts on electronics and technology.

Facebook alone had 240% more referral traffic on Cyber Monday compared to the rest of the year! We think it’s safe to say that brainstorming social media marketing tactics to tie in with these shopping extravaganzas should be at the top of your to-do list for your small business!

According to a survey by Comscore, in 2015 users spent about 11 billion dollars online in just about 4 days, showing an increase of around 15% year on year. Can you imagine that? What does this mean to you? It means that every business person must prepare strategies to apply to their business. Be creative. Be visual. Your message should be interesting and straight to the point. Here’s how to tap into this shopping frenzy and get the most benefit from it.

Instagram: Give your Facebook advertising campaigns a boost by selecting Instagram as a placement for your campaigns. Also be sure to use appropriate hashtags ( most common and most important this time is #BlackFriday) and post frequently to increase the reach of your content. Think conversions, have a great call to actions.

Twitter: While many in the tech sector are down on Twitter lately, it can still prove to be an effective platform for both brand development and lead generation. [Tweet “Convert users talking about your products into customers and capture more traffic with Twitter ads”]. Promoted Tweets are more expensive than Facebook ads, but it can be extremely profitable if you want to remarket to existing users and custom audiences.

Pinterest: A powerful platform in the ecommerce world, Pinterest has truly become a unique platform for both social media & organic search. Optimize your pins for search within Pinterest and externally (Google & Bing). Give your campaigns an extra boost with Pinterest ads and promote specific products you want to push during the sales weekend.

LinkedIn: It may seem dry, uninteresting and unorthodox but LinkedIn can be awesome too. Consider LinkedIn as a vehicle for marketing during this period of time, but it makes perfect sense in the B2B realm. Offer discounts and advertise exclusive promotions to targeted prospects via InMail campaigns. It’s time to put that LinkedIn Premium membership to use.

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Facebook: Still the king of the social media world, [Tweet “Facebook should be the focal point of your social media marketing plan this upcoming Black Friday and Cyber Monday”]. Not only does it have the largest reach of all social media platforms, but it has the most robust advertising suite and targeting options. Use this to your advantage and create a myriad of campaigns, while at the same time remarketing to both your site’s traffic and email lists using the website custom audience tool.

Facebook Ads, positioning and targeting: Market to people that “Like” relevant other brands. Lookalike audience (using the custom audience tool again these are lookalikes of your mailing list – they equally could have been fan lookalikes) and of course Facebook will often surface messages about new likes and shares of ads to friends’ newsfeeds

Pay attention to Age and geographic location – every ad should focus on targeting those individuals more likely to respond.

Right hand ads don’t work as much as desktop newsfeed and mobile newsfeed.

For Africans, its basically a mobile only market. Mobile ads are really working at the moment, a focus on mobile is essential.

[Tweet “Have you heard of Facebook Offers?”] They are massively under utilised so are quite a novel item for users in newsfeed. Reach is not too shabby and it’s easy to add a little ad budget to them to further extend their reach. The other very nice thing with Offers is that they are a lot stickier in terms of viral reach because Facebook surfaces messages about offer claims in friends’ newsfeed and also asks the user if, having clicked on the offer, they want to share it. And the other great thing about Offers is that Facebook emails your offer to those who click on it plus sends another reminder email just before the offer expires. Cool right?

I hope this helps you…Read, Strategize and Conquer.

If You would like me to rework your social Media strategy kindly email : TheOracle@vycade.com

November 9, 2016

How The Donald Trumped Hillary Clinton: Business Lessons From The US Elections.

Hope you now know who won the US Presidential elections?

You know Barack Obama right? You know how he won his election using Social media effectively? Well we have another Social Media Candidate that just won the election. Donald J Trump trumped Hillary Rodham Clinton. What can we learn from this?

I am not a Donald Trump political candidate fan but I am a Donald Trump the business man fan. After the shock defeat of Hillary Clinton, I decided to do a mini post-mortem and share it with you. How did this guy win? How did all the polls miss it?

The Audience and The Problem: The American people were tired of unfulfilled promises. They wanted their jobs back, they wanted good paying jobs, they wanted cost-effective healthcare, they wanted their country and their destiny in their hands and a great future for their family and kids.

The two candidates had one goal which was to become President to solve the problems. Now to achieve that goal they had to convince the electorate that they knew what the issues were and had solutions to them. They created a strategy to achieve their goals but Trump was elected. Let’s see how he did it.

1.Solution system: Clinton used System/Status Quo centered strategy to create her solutions. She looked at what worked before and tried to improve on it. While [Tweet “Donald used Client-centered strategy.”] He looked at what the clients wanted, captured it in his message and then delivered. Because he sounded interested in the American people no one cared if he didn’t have experience. Both strategies were put to the test and we know the results. strategy to create her solutions. She looked at what worked before and tried to improve on it. While Donald used Client strategy. He looked at what the clients wanted, captured it in his message and then delivered. Because he sounded interested in the American people no one cared if he didn’t have experience. Both strategies were put to the test and we know the results.

Action Steps: Think of your clients first. Your clients should be the center of everything. Focus on delivering distinct solutions that they really want. Listen to them. Listen to what they are saying and what they are not saying.

2. Understand Your Audience: Clinton knew the audience, the American voter but didn’t understand them. [Tweet “It’s one thing to know them but another to understand them.”]You can only understand someone if you study them. Trump gave time to understanding. He employed analysts and other experts to psychoanalyze and tell him all they could about his audience, their interests, their pain, their fears, where they hang out, how they spend their time, even the type of TV shows they liked to see. He got all that he needed to develop the right strategy for the audience he needed to win.

Action Steps: Know, Study and Understand your audience. You cannot hit a target you do not know. You cannot speak to an audience you do not understand.

3. Build a community: Trump created a movement of people. People want to be part of a community, something larger and bigger than them. Trump provided this.

Action Steps: [Tweet “Communicate, connect, and engage with your audience. Build a community.”] Give them something larger to fight for. Make them feel that they are a part of the family.

4. Use the words of your audience: [Tweet “People connect with people who talk like them”], use similar words to them. Trump is not politically correct. He did too many wrong things but it was this ‘political incorrectness’ that got him this far. He cursed on air. He insulted people without looking back. Crazy right? But his audience does not think so. They do not care about all that. They think he was just awesome. He spoke to them in the words they understood. The words they use in their everyday conversation. This brought him closer to them and made them feel so much like him.

Action Points: Sell with your words. Every audience has its key words. When they look for solutions to their issues they look for certain words. Know those words and use them. Know the language of your target audience. Talk straight to them in the words they know and understand.

5. Emotional Marketing: While Clinton was selling the way she knew how – the political way, Trump was selling like a business man. [Tweet “He knows buying is an emotional decision”]. Clinton sold to their reasoning. Trump sold to their emotions. Fear and Pain were his major marketing points.

Sometimes it’s good to think outside the box: This was the only way Trump knew how to think because he was outside the system. Clinton was part of the system so she continued with her inside the box thinking.

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6. Be news worthy: With Trump, You don’t have to be correct to be in the news. Trump is the most controversial candidate I have ever seen and his ‘controversiality’ put him in the news all the time. He was awesome with capturing media attention. Turning every situation into a media sensation. Clinton played it too safe so she had to buy media attention with ads. Trump didn’t care about safe. He just said it as it was to him. He had more people talking about him than there were talking about Clinton even though not all they said was positive. Even the Clinton campaign slogan Love ‘Trumps’ Hate still mentions his name.

Action Point: I am not saying become like Trump and start telling stories that are not true as this could ruin your brand. All I am saying is find out what news worthy gist your audience would love and then give it to them. Be creative with your messages and content. Let it be full of value for your audience.

7. Social media: Trump used social media to air his views a lot and his fans just did the rest for him. It positioned him as a voice for a section of the populace no one was listening to. Finally, this group felt they had a messiah they could connect with.

Action Point: Use social media platforms strategically. [Tweet “Position yourself as a voice worth listening to.”] Be where your audience is and engage with them.

Thanks for reading. Do not ignore all we have talked about here. Implement it. Don’t be like Hillary. Would love to hear about your journey to success.

If you have issues with social media and how to use it effectively in business or you would like a social media audit and assessment, kindly let me know. Mail:TheOracle@vycade.com. You can get my new book: 33 Strategies of Social media here

October 8, 2016

11 tips to grow your Twitter Following.

“I hate KFB. Kindly Follow back, please. Why should I? I follow value. Would you follow someone if he or she has no photo on Twitter, No bio, has no message that is relevant to you? Fix all these things, provide value and your followers will increase”

That was my response to someone. Who wanted me to follow her account that had nothing to follow about it. On looking at her timeline I saw she had followed Kanye, Kim kardashian, Obama and was telling all of them to KFB. Unfortunately no one did. She had a few followers though who looked like her with no photos too and probably from the same village because they had similar names…

Well that aside, I have 18,000 followers on Twitter www.Twitter.com/vycadetheoracle . Would you love to grow your Twitter following?

Take My advice, take my friend’s advice also. @madalynsklar says

1. Tweet every day. Be out there. Schedule posts if you have to. Be in their face all the time providing value.

2. Participate in Twitter Chats. Be where the conversion is. Our #SWATChat will be every Wednesday from November.

3. Check Twitter notifications and respond to every thing. That’s the way to keep the conversion going.

4. Use advanced Twitter search. Advanced search is available when you’re logged in to twitter.com. It allows you to tailor search results to specific date ranges, people and more. This makes it easier to find specific Tweets.

5. Use Twitter lists. A list is a curated group of Twitter accounts. You can create your own lists or subscribe to lists created by others. I use this alot.

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6. Engage. Engage. Engage.

Social Media is about communication. Talking. Listening. Engaging.

What I added…

7. If you happen to come across a profile like yours, be honest, Would you follow you? Have an awesome profile. Great photo and bio. Be the type of person your brand audience would love to follow.

8. Use right the key words relevant to your brand and industry so when people search for those words it would bring them to you. If you are in Banking use Bank, Name of your bank, Finance, Personal or public finance etc as keywords in your profile or timeline.

9. Use HashTags when you tweet. Relevant and popular ones get more results.

10. Follow others and ReTweet their content. Share stuff from other people you love. They would return the favour.

11. Follow followers of your top industry influencers a good number would follow you back as long as you look and sound like some one who would provide the type of content they value.

If you want to learn more, subscribe here: subscribe.victoranyanwu.com/TheOracle

Attract attention, Attract Followers, Grow your business and income – get my new ebook – 33 Strategies of Social Media here:

September 1, 2016

From Prospect to customer

You go for a function and you notice this beautiful lady that you like and have been trying to get close to for a long time. You see her and you feel this is your chance. You walk across the room to her to start up a conversation. After the pleasantries you start. As the discussion continues, another man walks across to you guys and she introduces him as her husband. Your heart sinks.

You compare the man to yourself… He is tall, you are short. He is well built, you are pot – bellied. He is extremely dark in complexion, you are light skinned. You like the woman and you would have wanted more than just to be her friend but she is already spoken for. Prospecting is just like this.

You know how she looks, sounds and walks like. You know where she works and where she hangs out. [Tweet “Just as you look for the woman of your dreams, you also look for the client of your business dreams”] The client that your business has solutions for…that would most likely need your product. Do you know how they sound, look, or walk. Do you know where they work or hang out?

You feel she is the woman of your dreams but you also have to make sure you are the man of her dreams if not no deal. The prospect already knows what they want. If it doesn’t agree with what you are offering no deal.[Tweet “To convert prospects to customers Your prospect has to feel you are what they need right now”] You have to answer those internal questions they might not ask you.

Even Jesus Christ knew who he was sent to “… the lost sheep of Israel” It wasn’t easy but it was worth it. Proper prospecting is not easy but the results are always better and more rewarding. It’s alot better than shooting blanks. [Tweet “You have to know who your business is supposed to help and then go after them.”] A prospect is someone that fits your customer description, needs your offer and will most likely be able to pay for your offer. If they do not have this 3 characteristics they are not going to become customers.

Action Point: [Tweet “Know your prospect. Know those who would most likely to pay for your offer”] Social media can help you know more about your prospect so you can market to them better. Do a proper client/prospect analysis and then target them with all you know about them. Where they live, how much they earn, the type of work they do etc. With the current list of customers you have you can generate another set of prospects. Just upload the list to Facebook and find/create similar audiences or prospects to your customers and market to them too. They would convert easily.

Prospecting is a very important part of the customer acquisition process. Many fail to do this either because they are lazy, they would rather just continue in their regular way that yields no result or they do not know about this. If you do this more often you would stop trying to sell snow to the Eskimo, which is more difficult and start selling butter to the person that has bread – which is a lot easier. You would begin to close more deals and have less headaches and bad dreams.

[Tweet “Remember Strategies win battles not weapons.”]

Let me know your thoughts.

[author] [author_image timthumb=’on’][/author_image] [author_info]I am a Business & Healthcare Social Media Strategist. I manage Social Media accounts & help people use social media profitably to attract prospects and convert them to paying customers growing businesses to 6 or 7.[/author_info] [/author]

August 1, 2016

Sell Like The Zuck

Like him or hate him, Mark Zuckerberg just has the magic touch. His ideas are just fantastic. This 32 year old husband, father, Programmer, Jeans – Wearing Business Executive and Facebook Founder knows how to make people grow his business.

He turned a boring subject called Tech into an interesting one known as social media. [Tweet “If you were able to learn his strategies and then use them in Real estate you might have another Facebook in your hands and this time in the Real Estate industry.”]

Let’s look at how he took the Tech Industry by Storm.

[Tweet “Mark created a system of plans, invited the best heads and hands to join him and then created a beautiful user-friendly site where people could easily provide their information without hesitation.”]

He provided a platform for people to talk so much about themselves, what’s happening to them and what they were feeling. He then encouraged the subscribers on the platform to invite others to join them because he knew that when your friend asks you to be part of something you would most likely join. He also made it extremely easy to invite them.

As the site subscribers grew he would provide even more tools and services to help subscribers talk more about themselves and you can imagine the growth he saw because people like to talk about themselves. He didn’t talk about himself or what he did. All he did was make it possible for others to talk and he made money from them doing so. He turned a simple social platform into a giant business tool. This fantastic system when deployed in Real Estate will look like this:

You create a Real Estate site platform, a subscriber site where you provide a bait for people interested in Real Estate that come to your site to chew on.

You provide an opportunity for them to invite others to join in effortlessly and as your subscriber base keeps growing you keep marketing and selling Real Estate to them. As long as you keep providing the bait this system would just continue to grow and grow your subscriber base and income from your purchasing clients.

Try this out and let’s see how it goes.

[author] [author_image timthumb=’on’][/author_image] [author_info]I am a Business & Healthcare Social Media Strategist. I manage Social Media accounts and help people use social media profitably to attract prospects and convert them to paying customers growing businesses to 6 or 7 Figures.[/author_info] [/author]

July 1, 2016

7 Habits of Highly Effective Real Estate Investors

Investing in Real Estate can be exciting and scary at the same time. You never know if you are going to make it or not. But what if you could rewrite that script. What if there was a way to win every time? If you want to win every time you would need to fix your real estate investment habits. Your habit can

If you want to win every time you would need to fix your real estate investment habits. [Tweet “Your habit can make you or break you.”] It controls everything even your investment style.
Effective investors have been doing it a long time and they have certain winning habits that we gonna explore in a minute. Highly Effective Real Estate Investors have a…

Highly Effective Real Estate Investors have a…

1. Habit of Goal making: They always have things they want to achieve per time. Once they achieve it they move on to other goals.

2. Habit of Planning: They always make written plans to achieve their goals. [Tweet “A goal without a plan is just a wish, they know and so they make plans.”]

3. Habit of Learning: Proper education improves investment outcomes. They always learn all they can about the particular real estate investments before getting involved. [Tweet “They read, they study, they listen”]. They source for information always.

4. Habit of Systemizing: Highly effective people work with systems – a great workable result oriented system. It’s no different for real estate investors.

5. Habit of Consulting Experts: Highly effective real estate investors always consult experts. An expert in an area knows a lot about that area.[Tweet ” Real Estate investors always seek expert advise.”]

6. Habit of Always Checking: Opportunities come up every time, highly effective real estate investors know this and so they are always checking. They are always on the lookout for new openings.

7. Habit of Starting Small: When opportunities are discovered, they do not just jump into it. [Tweet “They take their time and they start small and then increase their stake gradually.”] Start small, grow gradually.

These are time tested habits that have yielded results over time. [Tweet “Real Estate Investing can be a success always if you develop the 7 habits and follow them diligently”].

Let’s hear how you implement this. [Tweet “Remember, strategies win battles not weapons.”]

June 1, 2016

Social Media For Real Estate

This is a long post of how I use Social Media for real estate accounts that I manage. Just a few tips. I first posted this in a closed facebook group for social business that I manage. To get in Click SocialmediaSWAT

First read my 20 Social Media Tactics and then read my post on Social Media and ‪Fashion‬ ( I tried not to repeat things I have already mentioned in previous posts) then you are ready to continue with this…

You need to know and understand your real estate onions first before your practice this. Understand that the industry is location specific. what works in kuala lumpur might be slightly different from what works in abu dhabi. But the basic principles of real estate marketing and creating good experiences are the same. So here we go.

One thing I have noticed in this industry is that many times everyone is trying to sell the same property. So you can do a little competitor analysis.

[Tweet “-What social channels are your clients and prospects using?”]
-What social channels are your competitors using?
-What type of content are your competitors posting?
-What level of engagement are your competitors getting?
-What tone of voice are your competitors using?

The goal is not to be louder than the competition on social media – [Tweet “the goal is to BE more social, more engaging,”] offering something better that would help you win more. Keep it real and talk like a human.

If competition is too much you might need to differentiate and go into a particular niche.

1. Have a Content Strategy
Ask yourself, ‘what type of content would be most relevant for my brand, for my audience and where am I going to get that content?’ Next, create a content grid or editorial calendar where you can map out topics you plan to post about over the next 30-60 days. Curate content by using Google Alerts or by creating specific lists on Twitter for specific types of content you’d like to re-tweet or re-post.

Remember to create and use local content. Show photos of the areas around your clients or around where the property is. If there are great attractions at the site , show it.

1B . Post frequently. [Tweet “Use the 80-20 rule for posting.”] Post 80% helpful and valuable posts for your audience and 20% post about yourself and your business.

2. Use Ads
Facebook’s Ad Platform allows you to create custom audiences to market and re-target this content to the following audiences:

People who have visited specific pages of your website up to 180 days ago.
People on your email database who fit the target market description.
People in or around specific suburbs you service who are interested in certain lifestyle interests or who fit a certain age group and demographic description.
A “Lookalike” audience can also be created whereby Facebook will find similar people to those in your above custom audiences.

FB ads + Email marketing is an awesome combo.

When using facebook or other social media platforms Tag well, especially those you know are already interested in real estate, use locations well too

3. Get leads to market to.
Give out irresistible great offers for free and then use it to capture leads of people interested in real estate. Market to these people, invite them to join you on your social media platforms. Create a newsletter for them, Give them freebies and communicate frequently with them. Be their friend. Selling is about relationships. Offer them exclusives.

4. Use photos and videos: Give a virtual Tour
Your clients’ time is precious, and they want to understand as much as possible about a property prior to visiting in person. Virtual tours are a great way to give a comprehensive, accurate preview of the property for potential buyers.

I do this with my samsung galaxy s5. Apps like Flipagram and Magisto can help you turn your great photos into slideshows or video.

5. Use Emotional Storytelling.
[Tweet “Utilize emotional storytelling with compelling copy and powerful visual elements.”] People respond to stories – tell a good one. Talk about a client’s need and how you satisfied it, show pictures of the happy couple and their baby ( this is classic) and clients will flock to you.

6. Get Known, Liked and Trusted
Trust is a big issue in this business…Testimonials are tremendous trust signals. Showing that real, live people endorse your services means the world to potential clients.

When a client has had a great experience with you, reach out to them and ask for a testimonial. If possible, try to get a photo of them as well. Make the most of these testimonials by placing them strategically on your website and sharing them now and then on social networks. Facebook pages has an area for testimonials.

7. Incentivize Your clients.
Provide incentives for past clients to refer you to future ones if possible have an affiliate marketing system.

8. Connect with Industry leaders
This is quite important to improve your trust quotient. Connect with them on platforms like Linkedin and share and comment on their posts providing real value to boost your visibility and relationship.

Remember Strategy wins battles not Weapons.

May 1, 2016

Social Media for Fashion

1. Know what you want.

Decide what you want to achieve with social media.
Whether it’s building a relationship with your audience, or creating a friendly platform on which you can interact with your customers, or raising awareness about your brand. The goals must be set straight if you want to take things to the next level. [Tweet “First identify your goals and objectives,”] then move to step 2.

2. Decide the best platforms for your business
There are over 400 social media platforms currently active, and it is humanly impossible to be on all of them. What platforms do you think would be more beneficial for your business? Instagram and Pinterest take a visually appealing approach.

To deploy each social media platform to best effect, [Tweet “First identify your goals and objectives,”] understand the different audience on each and tailor your message. Do your research and study the benefits of each of these platforms, then pick the best three to focus on for your business.

3. Timing and Trends
Preparedness + opportunity leads to success. That applies to social media too. Here, opportunity is a function of time, and posting the right content at the right time could make all the difference. For Facebook, 1 p.m. – 4 p.m. results in the highest average click (lunch time). Just look at your analytics to determine the best time for you and your audience.Posting at such times would most likely bring better results.

Fashion is all about whats trending. Watch the trends and key in to ride it.

4. Know what they want and give it to them
Once you provide your audience with what they want, they’ll stick around and even tell others about you. Take time to study the kind of posts they react to. Which ones do they comment on the most? Which ones get the most likes? What other social media pages do they engage on constantly? Yes, this sounds like a lot of work, and trust me it works. However, remember, Rome wasn’t built in a day. Take one step at a time and eventually you’ll get there.

5. Connect
[Tweet “Everything relating to your brand should be interconnected.”] Create a website and add your website link to your social media profiles. Connect all your social media and online assets. Occasionally share that link with your audience to serve as reminder. When people see something often they won’t forget it. This, however, doesn’t mean spam your audience with links as many so-called strategists do.

6. Be real, Be Human, Be Yourself.
Connecting with your followers on that personal level is part of what gives you their attention when you have something to say about your brand. People like real vulnerable yet larger than life people.

7. Have a strategy
It comes down to the companies goals, and the needs of their audience. One key strategy for Fashion Brands is for you to be extremely visual. Pictures are worth ‘1000’ words. Take photos of folks wearing your brand. Collect data, network and engage, ask for feedback on current and future products and services.

Try to understand the lifestyle of a person who would use your clothes and tell their story. Target a clear customer and tell a story that appeals to that person and others.

A comprehensive strategy helps both the business and customers.If your current strategy isn’t working, restrategise.

8. Offer benefits
Everyone likes freebies in every shape and form. Giveaways, special offers, and discounts will get people to notice your brand. Have a plan on how these can improve your business, help you grow, or increase audience interaction and participation. In order to create a win-win situation, always keep in mind how everything you do can be beneficial to your brand.

9. CTA

Call to actions, CTA are very important in a post. It tells the reader to do something you want. It could be to buy something or sign up for something. Lead your readers somewhere.

10. Hashtags

Use relevant hashtags in your posts. This would improve your post visibility and findability leading to more likes or comment as well as sales if that was the intention. Don’t use so many of them. Use hugely well-known ones.

11. Images

[Tweet “One photo is worth an encyclopedia of words.”] Use great images of your fashion wares. The best photos you can find. It’s always better to show them being worn by someone. People connect more with people. People love photos. This could improve your site or page traffic and in the end your fashion business income.

12. Make Buying Easy

[Tweet “Make it easy for your clients to buy from you.”] Do you have a purchase link? Put it out. Make it stand out and easy for them to find. Many times people loose sales because the would-be buyers can not find where they have to click or go to make the purchase.

Last lines…

– Post Daily
– Create Micro Content
– Be Creative
– Experiment
– Make it easy for people to share your content
– Follow others. Share their work and posts.

As you do this you would get inquiries about the product on display…and it would be a lot easier to sell them.

You can ask your questions…

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April 15, 2016

What is Social Selling?

What is Social selling? What does it mean when you say You sell on Social Media? Just putting up a product photo on your timeline with a price tag and hoping to see your bank credit alerts is like stopping someone on the road, giving him your product and expecting to get paid.

So many people claim to do Social selling but they actually do what I described above. They do products pushing and then wonder why people refuse to buy. Then they claim the social selling practice does not work. How wrong can you be.

Social selling actually works but not in the way you expect. It is actually an indirect sales channel not direct. So if you don’t understand it and what the outcomes may be, you would be disappointed.

The key to social selling is not selling itself but being social that is why it is ‘social selling’ not ‘selling social’. First be social and then sell not the other way around. But what many of us do is we sell first and then try to be social thereafter. Wrong!

Social selling is about helping people. So Attract them, Engage them, and then Convert them. It’s about asking people who Know, Like or Trust you to buy their solutions from you. It’s about seeking connections first before you seek for transactions. It is about listening to pains, needs and wants and then providing value to satisfy them. It is not about Products Pushing. No it isn’t.

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