So my wife calls me one day and says, “You don’t even like my posts on Instagram at all, why?” I was shocked because I didn’t know she had posted anything and I didn’t see any post from her in my feed.

Did you ever notice that just like facebook you were missing out on a lot of your friends’ posts on Instagram?

The Facebook Company decided to work on that. Well, they now run the platform using some type of algorithm, yes the famous word.

Instagram now believes they have fixed the problem and say relevancy sorting has led to its 800 million-plus users seeing 90% of their friends’ posts and spending more time on the app.

Hmmm! I don’t think I see 90% of the posts of people I follow but if you do see on your own feed, I would love to know.

Instagram has never explained exactly how the algorithm chooses what to show you until now.

This is according to TechCrunch.

Instagram’s Feed Ranking Criteria

Instagram learns from your past behavior to create a unique feed for you. Even if you follow the exact same accounts as someone else, you’ll get a personalized feed based on how you interact with those accounts.

Three main factors determine what you see in your Instagram feed:

  1. Interest: How much Instagram predicts you will care about a post, with higher ranking for what matters to you, determined by past behavior on similar content and potentially machine vision analyzing the actual content of the post.
  2. Timeliness – How Recent the Post is: How recently the post was shared, with prioritization for timely recently shared posts over weeks-old ones.
  3. Relationship: How close you are to the person who shared it, with higher ranking for people you’ve interacted with a lot in the past on Instagram, such as by commenting on their posts or being tagged together in photos.

Some Instagram Truth Claims

Instagram had a press conference where they explained all these. They also said the following:

  • Instagram does not hide posts in the feed, and you’ll see everything posted by everyone you follow if you keep scrolling.
  • Instagram doesn’t downrank users for posting too frequently or for other specific behaviors, but it might swap in other content in between someone’s if they rapid-fire separate posts.
  • Shadowbanning is not a real thing, and Instagram says it doesn’t hide people’s content for posting too many hashtags or taking other actions.

These statements back up what I have been teaching about How Instagram works. I hope these statements make it clearer how Instagram shows your posts and how to make sure you take advantage and enjoy it. Thank you for reading.

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