This is a long post of how I use Social Media for real estate accounts that I manage. Just a few tips. I first posted this in a closed facebook group for social business that I manage. To get in Click SocialmediaSWAT
First read my 20 Social Media Tactics and then read my post on Social Media and Fashion ( I tried not to repeat things I have already mentioned in previous posts) then you are ready to continue with this…
You need to know and understand your real estate onions first before your practice this. Understand that the industry is location specific. what works in kuala lumpur might be slightly different from what works in abu dhabi. But the basic principles of real estate marketing and creating good experiences are the same. So here we go.
One thing I have noticed in this industry is that many times everyone is trying to sell the same property. So you can do a little competitor analysis.
[Tweet “-What social channels are your clients and prospects using?”]
-What social channels are your competitors using?
-What type of content are your competitors posting?
-What level of engagement are your competitors getting?
-What tone of voice are your competitors using?
The goal is not to be louder than the competition on social media – [Tweet “the goal is to BE more social, more engaging,”] offering something better that would help you win more. Keep it real and talk like a human.
If competition is too much you might need to differentiate and go into a particular niche.
1. Have a Content Strategy
Ask yourself, ‘what type of content would be most relevant for my brand, for my audience and where am I going to get that content?’ Next, create a content grid or editorial calendar where you can map out topics you plan to post about over the next 30-60 days. Curate content by using Google Alerts or by creating specific lists on Twitter for specific types of content you’d like to re-tweet or re-post.
Remember to create and use local content. Show photos of the areas around your clients or around where the property is. If there are great attractions at the site , show it.
1B . Post frequently. [Tweet “Use the 80-20 rule for posting.”] Post 80% helpful and valuable posts for your audience and 20% post about yourself and your business.
2. Use Ads
Facebook’s Ad Platform allows you to create custom audiences to market and re-target this content to the following audiences:
People who have visited specific pages of your website up to 180 days ago.
People on your email database who fit the target market description.
People in or around specific suburbs you service who are interested in certain lifestyle interests or who fit a certain age group and demographic description.
A “Lookalike” audience can also be created whereby Facebook will find similar people to those in your above custom audiences.
FB ads + Email marketing is an awesome combo.
When using facebook or other social media platforms Tag well, especially those you know are already interested in real estate, use locations well too
3. Get leads to market to.
Give out irresistible great offers for free and then use it to capture leads of people interested in real estate. Market to these people, invite them to join you on your social media platforms. Create a newsletter for them, Give them freebies and communicate frequently with them. Be their friend. Selling is about relationships. Offer them exclusives.
4. Use photos and videos: Give a virtual Tour
Your clients’ time is precious, and they want to understand as much as possible about a property prior to visiting in person. Virtual tours are a great way to give a comprehensive, accurate preview of the property for potential buyers.
I do this with my samsung galaxy s5. Apps like Flipagram and Magisto can help you turn your great photos into slideshows or video.
5. Use Emotional Storytelling.
[Tweet “Utilize emotional storytelling with compelling copy and powerful visual elements.”] People respond to stories – tell a good one. Talk about a client’s need and how you satisfied it, show pictures of the happy couple and their baby ( this is classic) and clients will flock to you.
6. Get Known, Liked and Trusted
Trust is a big issue in this business…Testimonials are tremendous trust signals. Showing that real, live people endorse your services means the world to potential clients.
When a client has had a great experience with you, reach out to them and ask for a testimonial. If possible, try to get a photo of them as well. Make the most of these testimonials by placing them strategically on your website and sharing them now and then on social networks. Facebook pages has an area for testimonials.
7. Incentivize Your clients.
Provide incentives for past clients to refer you to future ones if possible have an affiliate marketing system.
8. Connect with Industry leaders
This is quite important to improve your trust quotient. Connect with them on platforms like Linkedin and share and comment on their posts providing real value to boost your visibility and relationship.
Remember Strategy wins battles not Weapons.
[author] [author_image timthumb=’on’][/author_image] [author_info]I am a Business & Healthcare Social Media Strategist. I manage Social Media accounts & help people use social media profitably to attract prospects and convert them to paying customers growing businesses to 6 or 7.[/author_info] [/author]